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Collection: Directories and Documents > Historical Clippings
Historical Clippings Book (HC-10) (430 pages)
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Page: of 430
A has been first in nearly every alphabot since
the beginning of the written word. The
Phoenicians formed A as the horns of an OX
and named it ALF, the Hebrews called it
ALEPH, the Greeks called it ALPHA; through
its' historic develooment becoming inverted
es the Roman A. Alpha remains first in our
written word — and ALPHA is first as a household word. ay
ae Rreua ALOY
ALPHA Hardware Co. (1946) and its' forefathers have
established an enviable, continuous record as hardware
dealers since the early gold rush days: Crawford &
leavitt, Tom Legg & Co., legg & Shaw, Alpha Stores,
Ltd. ALPHA'S "ancestors" carriod a full line of
mining, commercial and household goods — many items
from 1878 edvertisements are still -canesed. sold.
In 1906, Alpha Hardware & Suovly Co. consolidated
Lege & Shaw, N.C. and Brady & Cassidy, G.V. both
long-standing substantial hardware firms, purchasing
the Purcell Livery Stable on Main St. -— remodelling
and stocking the new location. In 1917 the vorosent site
of ALPHA on Broad St. was acquired from James Hennesy,
another livery gt2ble omer. ‘Several other comoany—
ewmmed stores in the gold country were victims of a
mine closing, fire and a flu epidemic.
A near tragic incident occured in 1913 in Nevada City.
A crusty, dusty teamster drove his wagon to ALPHA to
load an order of supplies for a Sierra mine. Slaking
his thirst rathar than suvertising the loading of 61 x
cases of exolosives and supplies}; he returned to find Woe?
an additional order had been called in for 10 gallons@ >~/
of sulphuric acid. Angry for the delay; he roughly H Ae
threw the case into the wagon — svilling the contents ees
over the exolosives — setting the wagon afire. A
bystander heroically unhitched 5 horses of the team —
a drum of gasoline exploded as ths last stick of
dynemite burned out. Wiracuously the loss was limited
to the supplies, a horse, and the scorched front of
ALPHA, From that day on ALPHA has never vermitted
the loading of acids with exvlosives, ©
J
/.