Historical Clippings Book (HC-10) (430 pages)

Today Marks 20th Year of Young, " @ Dynamic fderche of 88 Years in Area In retrospect, 20 years sped. by like so many minutes, But there is no denying that Alpha Store employes tonight at) dinner will celebrate the 20th’ year of the Aug. 1, 1946 plunge. of three young and energetic, businessmen into a venture that . has blossomed into one of the, better known, not only in Nevada county, but northern and ‘central California, commercial establishments, To these original three — Downey Clinch, Roy C. Tremoureux and William C. Briggs, have -been added a fourth associate, Charles L. Strohm — which oo the Alpha Hardware Co. has been a front-runner in business, . . ~., ie industrial, propotional and rec-. nia’s then basic industry — gold -reational development in West-. ern Nevada county and responsible for two associated enter-. .prises — Alpha Industrial Supply and Alpha Explosives.’ 88-year Business But while 20 years may not \seem more than a dent in the 88-year history of the current ‘and predecessors of Alpha ‘Hardware Co., there are many in Western Nevada County who are cognizant of a startling re -vitalizing of the pioneer establishment, a branching wholesale areas and the accum-uation of additional enterprises that has widened Alpha — the familiar black and white oval } trademark — is a dominating business enterprise fram Bakersfield to the Oregon line and ‘Ruby Mountains in eastern Nevada. But while the hardware and supply company itself has been a mainstay in Western Nevada county for 88 years, serving the earlier mining industry in Nevada and Sierra counties as well as retailing in Nevada City and Grass Valley, the name “Alpha” has a 60-year background, which probably indicates -its ready acceptability today. \ Buy from Cassidy ' . Alpha Hardware Co. was born /Aug. 1, 1946 with Clinch, presi‘dent; Tremoureux, vice presi.dent and Briggs, secretary, buyae United States government in the ing the retail stores and _businesses in Nevada City, Alleghany and Grass Valley from the late Fred F, Cassidy, principal owner of Alpha Stores, Ltd. and . Alpha Hardware and Supply Company, both corporations . . which exist today with varied . . holdings, apart from Alpha Hardware Co. The first hardware and supply company, from which Alpha Hardware Co, emerged was organized in 1878 in the heyday of Nevada county’s quartz gold and hydraulic mining industry. Originally organized by George Turner in association with Thomas Legg, it served Califormining. This continued under the succeeding firm name of Legg and Shaw. Given Alpha Name In 1906 the Alpha name was given to a new corporation, Alpha Hardware and Supply Company, with Fred F. Cassidy and A.F. Brady as principal owners, taking over the Brady and Cassidy, or Cassidy and Brady . ” stores, in Nevada City and Grass dominant, although hydraulic mining had been halted by the first savage thrust at the gold mining industry the Sawyer decision in 1884 repeated by the government 58 years later in 1942 by War Manpower Order L-208, which closed gold mining ‘from the Pacific shores to the. 2S non-essential to the war effort. In 1912 due to the prominence of gold mining’on the Washington ridge, Alpha Hardware and Supply opened a store at Gaston, where probably little of a community remains today. This store was later moved to Alleghany and remained a dominant outlet for the Alleghany mines of Sierra county for de-. : cades. Today’s Alpha Hardware Company’s outlets in the purely retail operations in Nevada City and Grass Valley are directed by William Briggs, with the assistance in the Grass Valley store of Earll Shine, Enter Industrial Field A newer companion company, _ Alpha Industrial Supply, operat. ing in the retail and wholesale field and directed by Roy C. Tremoureux as general manager and Charles L, Strohm as sales manager, covers mining, a dominant factor in some . areas; general construction contractors for dams, tunnels, high. ways and structures; logging _ and sawmills, Alpha business in this field ranges from the San Luis dam near Los Banos to plant construction in northern California; logging and sawmills in the pine and redwood forests of northern California and mining in northern California and central Nevada. Distribute Explosives . Feb. 1, 1966 Alpha Explosives was organized with Tremoureux as general manager and Strohm . as sales manger for the continued sales and distribution of Hercules Powder Company products throughout central and! northern California — the range . also being from, the Tehachapi Valley, Gold mining was still. to Yreka and from Fort Bragg . to Elko. Sales teams cover the territory by personnel and with heavy use of the telephone, The principal distribution center for . Hercules products is a Lincoln warehouse and substation. It is Lincoln from which products are’ trucked to their destination, The Lincoln substation includes a} mixing plant for the new Hercules explosives in processing fertilizer ingerients. Yuba-Perini, engaged in the construction of the Bullards Bar dam, short for the Yuba River Project, will use between seven} and eight millions pounds of the newer Hercules products ‘through Alpha distribution. . Since Breakup Alpha and precedessors have} been the distributors for Her-' cules in more or less general nature since the breakup of the former DuPont holdings in 1911 and has increased sales and distribution activity, mainly by telephone communication, in, late years. still . Through lease arrangement ‘with Robinson and Sons, Lowell ‘and Neal Robinson, sons of Guy \N, Robinson, Hercules products are trucked to construction sites ‘frequently in carload lots. One ‘of the. larger orders was that ‘in blasting for construction of ‘Interstate 80 over the Sierra Ne. vadas. . . Alpha Explosives is also de. livering Hercules powder to . BART (Bay Area Rapid Transit) for the current tunnel driving for the metropolitan transit system, in the bay area. The contracting firm is Shea-KaiserMacco. On an even more recent note, Alpha Industrial Supply repre-. sents Atlas-Cobco, in distribution of drill steel bits and accessory equipment in Del Schiffner’s contract for sharpening and maintaining drill steel.and bits / with air-cooled equipment for the Bullards Bar project, at Schiffner’s machine shop near Tyler. Further indicative of the modernization of the component Alpha firms or complex, is the emphasis on automated or com-. puterized bookkeeping through’ the Thomas H.' Taylor firm of, Nevada City and Grass Valley. , Wayne Trimble serves as office! manager for: all three Alpha . companies in the bookkeeping, . by automation and computer za. tion of all areas of the account-. ing system, } New Fuel Tank Farm Alpha has leased their warehouse at the end of East Bennett street (Badger Hill) to Pacific Motor Transport as the new. home of PMT, forced out of the Hills Flat site by potential highway construction. This same reason brought a relocation of the . . Alpha’s heating oils or fuel tank farm — Bennett street in Grass Valley, Hills Flat and Sacramento street in Nevada City holdings, adjacent to the new PMT on East Bennett Street Road. This will be a concentration of heating fuels at a single location. Alpha improvements in late years have included the Rich-, ardson Street parking lot for the soln.

Today Marks 20th Year of Young, " @ Dynamic fderche of 88 Years in Area In retrospect, 20 years sped. by like so many minutes, But there is no denying that Alpha Store employes tonight at) dinner will celebrate the 20th’ year of the Aug. 1, 1946 plunge. of three young and energetic, businessmen into a venture that . has blossomed into one of the, better known, not only in Nevada county, but northern and ‘central California, commercial establishments, To these original three — Downey Clinch, Roy C. Tremoureux and William C. Briggs, have -been added a fourth associate, Charles L. Strohm — which oo the Alpha Hardware Co. has been a front-runner in business, . . ~., ie industrial, propotional and rec-. nia’s then basic industry — gold -reational development in West-. ern Nevada county and responsible for two associated enter-. .prises — Alpha Industrial Supply and Alpha Explosives.’ 88-year Business But while 20 years may not \seem more than a dent in the 88-year history of the current ‘and predecessors of Alpha ‘Hardware Co., there are many in Western Nevada County who are cognizant of a startling re -vitalizing of the pioneer establishment, a branching wholesale areas and the accum-uation of additional enterprises that has widened Alpha — the familiar black and white oval } trademark — is a dominating business enterprise fram Bakersfield to the Oregon line and ‘Ruby Mountains in eastern Nevada. But while the hardware and supply company itself has been a mainstay in Western Nevada county for 88 years, serving the earlier mining industry in Nevada and Sierra counties as well as retailing in Nevada City and Grass Valley, the name “Alpha” has a 60-year background, which probably indicates -its ready acceptability today. \ Buy from Cassidy ' . Alpha Hardware Co. was born /Aug. 1, 1946 with Clinch, presi‘dent; Tremoureux, vice presi.dent and Briggs, secretary, buyae United States government in the ing the retail stores and _businesses in Nevada City, Alleghany and Grass Valley from the late Fred F, Cassidy, principal owner of Alpha Stores, Ltd. and . Alpha Hardware and Supply Company, both corporations . . which exist today with varied . . holdings, apart from Alpha Hardware Co. The first hardware and supply company, from which Alpha Hardware Co, emerged was organized in 1878 in the heyday of Nevada county’s quartz gold and hydraulic mining industry. Originally organized by George Turner in association with Thomas Legg, it served Califormining. This continued under the succeeding firm name of Legg and Shaw. Given Alpha Name In 1906 the Alpha name was given to a new corporation, Alpha Hardware and Supply Company, with Fred F. Cassidy and A.F. Brady as principal owners, taking over the Brady and Cassidy, or Cassidy and Brady . ” stores, in Nevada City and Grass dominant, although hydraulic mining had been halted by the first savage thrust at the gold mining industry the Sawyer decision in 1884 repeated by the government 58 years later in 1942 by War Manpower Order L-208, which closed gold mining ‘from the Pacific shores to the. 2S non-essential to the war effort. In 1912 due to the prominence of gold mining’on the Washington ridge, Alpha Hardware and Supply opened a store at Gaston, where probably little of a community remains today. This store was later moved to Alleghany and remained a dominant outlet for the Alleghany mines of Sierra county for de-. : cades. Today’s Alpha Hardware Company’s outlets in the purely retail operations in Nevada City and Grass Valley are directed by William Briggs, with the assistance in the Grass Valley store of Earll Shine, Enter Industrial Field A newer companion company, _ Alpha Industrial Supply, operat. ing in the retail and wholesale field and directed by Roy C. Tremoureux as general manager and Charles L, Strohm as sales manager, covers mining, a dominant factor in some

. areas; general construction contractors for dams, tunnels, high. ways and structures; logging _ and sawmills, Alpha business in this field ranges from the San Luis dam near Los Banos to plant construction in northern California; logging and sawmills in the pine and redwood forests of northern California and mining in northern California and central Nevada. Distribute Explosives . Feb. 1, 1966 Alpha Explosives was organized with Tremoureux as general manager and Strohm . as sales manger for the continued sales and distribution of Hercules Powder Company products throughout central and! northern California — the range . also being from, the Tehachapi Valley, Gold mining was still. to Yreka and from Fort Bragg . to Elko. Sales teams cover the territory by personnel and with heavy use of the telephone, The principal distribution center for . Hercules products is a Lincoln warehouse and substation. It is Lincoln from which products are’ trucked to their destination, The Lincoln substation includes a} mixing plant for the new Hercules explosives in processing fertilizer ingerients. Yuba-Perini, engaged in the construction of the Bullards Bar dam, short for the Yuba River Project, will use between seven} and eight millions pounds of the newer Hercules products ‘through Alpha distribution. . Since Breakup Alpha and precedessors have} been the distributors for Her-' cules in more or less general nature since the breakup of the former DuPont holdings in 1911 and has increased sales and distribution activity, mainly by telephone communication, in, late years. still . Through lease arrangement ‘with Robinson and Sons, Lowell ‘and Neal Robinson, sons of Guy \N, Robinson, Hercules products are trucked to construction sites ‘frequently in carload lots. One ‘of the. larger orders was that ‘in blasting for construction of ‘Interstate 80 over the Sierra Ne. vadas. . . Alpha Explosives is also de. livering Hercules powder to . BART (Bay Area Rapid Transit) for the current tunnel driving for the metropolitan transit system, in the bay area. The contracting firm is Shea-KaiserMacco. On an even more recent note, Alpha Industrial Supply repre-. sents Atlas-Cobco, in distribution of drill steel bits and accessory equipment in Del Schiffner’s contract for sharpening and maintaining drill steel.and bits / with air-cooled equipment for the Bullards Bar project, at Schiffner’s machine shop near Tyler. Further indicative of the modernization of the component Alpha firms or complex, is the emphasis on automated or com-. puterized bookkeeping through’ the Thomas H.' Taylor firm of, Nevada City and Grass Valley. , Wayne Trimble serves as office! manager for: all three Alpha . companies in the bookkeeping, . by automation and computer za. tion of all areas of the account-. ing system, } New Fuel Tank Farm Alpha has leased their warehouse at the end of East Bennett street (Badger Hill) to Pacific Motor Transport as the new. home of PMT, forced out of the Hills Flat site by potential highway construction. This same reason brought a relocation of the . . Alpha’s heating oils or fuel tank farm — Bennett street in Grass Valley, Hills Flat and Sacramento street in Nevada City holdings, adjacent to the new PMT on East Bennett Street Road. This will be a concentration of heating fuels at a single location. Alpha improvements in late years have included the Rich-, ardson Street parking lot for the soln.