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Collection: Books and Periodicals > Mining & Scientific Press
Volume 13 (1866) (424 pages)

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Page: of 424

_ ————
"The alining anil Seientitic Press, 197
— Ge
A Hint to Advertisers in General, and San.
Franciscans in Particular.
Tho following article from the VWountain Messenger, published in Dowtieville, the county scat
of thrifty Sierra, illustrates an important fact which
some peuple are prone to overlook, viz: thut tt ts
not the lowest priced advertising which is the
elteapest. For instance, an advertisement tuserted
for $30 in a journal issuing 3,000 copies, is twice
as cheap as nt $20 in a paper having otly 1,000
circulation ;
Fudlelous Advertising,
It ia pasalng strange huw few business inen In the cities .
of this State understand ndvertising judiciously In the .
country prusa, Whelber making thelr arrangements with .
the publishers or thelr agents In San Frauclsco. There
aro five ]ferenl agencies which recelve aivertisiog for
the conutry papers of Ihe toterlor. only two or three of
which ore able to seeure an agency for first-clase papers,
such us have an extensive clreulittow aud establisbed
tales of ndvertising, from which they decllno tn vary at
ilis oplion nf the ailvertisor, Thess papers aro usually
full of alvertiaing at falr rates, only a trifle In advance of
papers baying o very limited circulation, The other
agenta and pudllshers hive no bil-bed prtees, an
consequenily overcharge tf they hayo an opportunity, bat
generally take ndyertlslug at about twenty per cent. Ives
fan usual rates; and the foolish adverilser who gets his
alvertisements Into a score or two of these Journals dnubt
Jexa thinka he Is advertising jadiclously aol cheaply, when
fn fact he Is paying tbe very dearest price, conslderlug
the limited circulition his advertisement obtalus, Thus,
Many business men, thnugh they doubtless fad lt pays to
adverilse, even tu thls class of papers at this inw rate,
aro adverilsing Injullclonsly and paylng double rates for
the circulution they desire to aud miglt ebtaln by advertlalng Io first class papers, the rales of which aro buts
trifle higher than thoes which alvertise for such prices as
thoy cuonobtaln. Thesc inw price advertising agenls work
an injury to bath puhlisbers nnd advertiiers, und ure
ratvly able to liquidate wheu the quarterly setilement is
due, aml thelr names are bauded abnut through tke press
with eplihets of well meriicd contempt.
Whit» the penny-wiso style of business referred tn pays
ous class of udyertisers very well, !¢ works injury tn
others who fail to vbbtala the value of thelr money, There
is hardly any khul of trado extensively carried on In San
Francisco that will wot yuy to adveriise througbout the
State, to the mutual benebt nf thy advertiser and pub{lshor; bit a want of general {nformation concerning the
nmbunt of trade to he vxpected has eslablished a waut of
coufhlenceto try, Advertising In the East Is more geucra]
because statisties of trode aud its profits prove lta valus,
nimost without trial, Ths {ndacemeuts to advertise In
thla Stato are nn less, ns we propose to show by reference
tn tho cousumptlen of gonds In this county.
From the Aulitor’s office we learn that there are no less
than two hundred licensed retail dealera in Sierrn county,
whose annual saics In the aggregate foet up the handsome
sum of $3,500,000, and {tls to be presumed that uono of
these dealers have nverstaled their sales. To this amount
may be added $1,590,000 worth of goods purchased on
privme necount lor mincrs’ winter stores, and for the supply of lucorporuted companies and quartz mille, making
in total a valuable trade of about $5,000,000 anuuiily.
The wealth and population of a section, and the influ.
enee and circulntion of an old estublisbed paper, determine
{ls value as an advertising medlum—a matter never lest
fight of by an experlenecd advertiser,
Tho Messenxcre ts one of the eldest and best established
Papers In the Statv, and has always cnjoyed an exiensivo circulation (wholly unaided by party contribuilons)
equaled by ua other In this locality at any time during tho
Just tet years, aml lus entered upon Its thirteeutb volnine with increased snbseriptions and exteniled alvertisIng patronage. Jt lings been twieo enlarged since Its removal from La Porte to Pownieville, in 1864, and now
presenls more reading space nud type than any other
weekly local journal in the State (not connected with a
daily Issue), and more local matter, No business mun is
without it, and its circulation extends throughout the
mines in all the differout camps oF this county and vicinity,
as follows: Forest Cily, Aleghauy, Chips’ Flat, Minnesota,
Amerlean Hill, Sierra Valley, Downieville, Goodyear’s Bar,
Camptonvillo, Eureka, Port Wine, La Porte, Sawpit Flat,
Glbsonviile, Newark, Voker Flat, Howland Flat, Pine
Grove, and St. Louls, besides many otber smaller camps.
The Mussencer has an extenslye job office, and docs tbo
printing and ndyortising of the county.
REMINGTON’S ARMORY.
Agency, 310 Washington st., Sun Pranelsco,
PRICES REDUCED!
These arms have bee
preferred by the United
States Government, and
stand muegualed by any
in the world. Revolvers,
Army. Navy, Belt_ andPocket, Double and sin
gle Action; Repeaters,
and vest-pocket Pistols,
with copper ammunition;
Potlee Revolvers, n new
to 6inch barrel; Rite
Canes — an entirely new
Arm—baving a Tange and accuracy equal to a rifie, and a
pias perfect Oane. All the new models for sale very
jo
Tavisit ALBERT E. CRANE,
Just Published.
HE PHILOSOPHY OF MARRIAOE, BEING FOUR IMortani Lectures on FUNCTIONS and DISORDERS of
tho Nervous Systom aud Reproductive Organs, to be haul by
lar essing an gigabs aa stive on SATU, stempy,
to Seeretary PACIE MUSEUM OF Moutgomery street, Sun i anclseo. 131 yy
CnancinG THe AonrEss.—Neclarge ts made for changing
the address of this paper. To give ull necessary iuformation, write ls plainiy us follows: ‘¢ Chunge address of tbe
Miuing aud Scientifie Press trom Mr. .
--County, .. State, to iW oeee
County, vece Slate, ., .186-.77
MININ G SHAREHOLDERS’ . DIREOTORY,
(Compiled for every lasue, from advertisements In the
Mixing ann Scitszirto Parss and other San
Francisco Juurnals}.
‘ames of GCompanlex, District or County
Amounl of Assvesment; Date nf Meetlig;
ment Sale; ond Amount and Thue nt Ff
vomnprising th
of Locatl
Day of D nythent of Dividends,
SAME ant or Dar oar
AND LOCATION, ASSKSMKAT DELINQUENT, NY Sauk
Assurance M, Co. Cat. $1
Arbltroa M. 3
Antioch P, Veirol. Co., Contra Comin Ov. $
Cynrollduted 5. 1. pe Go, $f
Chiplonens M. Ca.
Capitola dg. 8 &C. 3
Grown Point, diac, SU It.
Conildency 5. M. Co, 8
pl25—Oet 12
ia
Annual Meeting Oct 2
Annual Meeting Oct &
-Mecting Oct 6
Oct S-Nov 2°
Ghitaneash M. co
Chaparral Hil U. & 8, A.
Diana G. & & M.Co. Nov. $5
Diamond €. Del Nort
Dancy 0. & », LYON Cn.
Exchequer M. Cn.,Storcy co.
El Tuste 3. M. Co., Brn. Mex.
Enterprise G, £ 8. i é 1 Oct 17
Enterprise G. & 3. . $1 spt 2O—Uect tS
Eureka, Sau oan Milident $1. » pecan Pay md ly—sepet
Geo. Washington G.& 5, »Alp. cn.$2.60,.0¢t 20—Noyv 5°
Great Central M. Ca, Annual Meeting Oct 8*
Gould & Curry, dividend Ssu tt. Poyuble duu 8
Numboldi G.&8. M. Co. Nev. $2. Nov 1—Noy 27*
Itanseuni G. M. Co. Drl Norte ev, 15d. -Oct 18—Noy 5
tale & Norcross, divident. a eener eves nyable Sept 15
Imperial G. & §. M. Cn. dlvidend sh Payable &rpt 1s
Independent C. At. Co, Dividetd... ayuble Sept l
G&S. M. Co. Yuba co, Div. $108h..Payablo Aug 23
Keystone M. Co. Calaveras Cn. $4.. Oct 22—Noy lue
Lady Bell C, M. Co. Del Norte co, 10¢. Sept W—Oct 2¢
ae Br ey ne 2h—Cct 12
a Vietolre 9 Oct 1
Leds Broun M. Co. i vee
Libertad G. & 5. M. Co. Mex. $5.
Mina Rica de tas Flores M. & M. Co.
Melones niu Siumisluns G. 8. dC. ¢
Mamuntoth G. M. Co. Kern co. $500.
Nuestra S'’ra do Guadeloupe S. M. Co, $1
Old Colony S. M. me eaean $5.
Overmuu'S. M.
Patrnelnia and oie 5. M. Co. $1.25.
Rattlesuake G. &S. M. Co. Yuba co. $1.
San Marclal 8. 31. Co., Mex. $1
Sunta Crux Potrol Ol Works ¢
Segregated Belcher M. Co. Ni
Suutlige M.Co., dividend
Tecumseh O. S. & C. M. Co. Cal. £0c
Union Muttole Oll co., Humboldt co., $15.
White & Murphy G. & 5. M. Co. $1.
Yellow Jacket 8, M. Co., div. $40 sh.
+ Sept 21-Oct 10
8—Oct 1s she
Jefferson G.
-Oct 4—Uct 20
Octl—Oct31*
Sept 7—Oct 5*
CO 2b—Oct 10
«Sept 22—Oct &
macnn el 12—Oct 3"
nudal Meoting (et 2d*
Sept 1W—Oet §*
ayable Septs
-Sept 17—Oct §*
Sept 24—Oct 15%
-Oct 1]—Noy 1*
+ Payable Sept 15
*Those marked with nn asterlsk (*) are advertised In thi
journal.
Se
San Francisco Stock k and Exchange Board,
Fray Dre September 28, 1866.
Bid. Asked.
United States 7 3-10ths. «+. $ 7634 $ 77
Gov. Legal Tender Notes L valrs
State Bonds, 7 @ ceut. 8137 83
San Franelsco 10 DB cent. 100
San Franciseo Bonds, 1855, 6 @ ceut. “ el
San Francisco Gas, 2 140
Sun Francisco Bone ,6 Been 69 71
Sacramento City Bonds, 0 cent.. 19 2I
Sucramento Couuty Bovds, 6 ba cout. 61 hy
Marysville Bonds, 10 B cent. vid $2
Stovkton Buus, to B ceut, 85 95
Yuba County Bonds, 10 A ceut. 80 85
Butte County Bonds, 10 @ cout, 70 80
Califorula Navissction Co 71 74
State Telegrupb Steck. 32 Bt)
Sacrameniu Gas Co... . 18
Spriug Valley Water Co.. 61 63
. RAILROADS.
Sacramento Valley Rallroad 6
Omnibus Rajlrowl,. G42 56
Central Railroad Co. og 65
North Beach aud Mission . 46 46
MINING STOOKA,
UT eon +» $55 $100
10 16
OL 100
Coufidence, 50 66
Ophir.. 203 207
Gould & Curry. 540 610
Empiro M. & M. Co. 63 ae
Savage... 1085 1115
Choliar-Potos: 110 124
Halo & Noreross. 1075 1800
White & Murpby. os os
Sierra Nevadn, 31 3h3
Yekow Jacket. 632 685
Overman.. 2 4
Crown Point. 875 900
Imperial . 82 84
San Francisco Market Rates,
WHOLESALE PRICES.
Frupar, Sept, 28, 1866,
+ 5600@56 Flour, extra, B bbl..
Do Superfine...
Corn Meal, # 100 th.
Wheat, @ 100 tb.
Oats, B 100 ib
Barley, B nae th
Beans, ® 100 th
Potatoes, 8 100 tb
Hay, A ton. Bceonco
Live Unk Wnod, ® cord
Beef, on foot, Blb.
Beef, extra, dressed,
Sheep, on foot,. cack
Hogs, on loot, @ th.
Hogs, dressed, @ th.. eae
GROCERIES, ETO. .
Sugar, eritshed, @ib.G :
Yo China.... la@ ll
Colfec, Costa Rica, rc) tb 2@ 26
Do Rio.. 23 @ 2344
Tea, Japan, ® 80 @ 90
Do Green... 70 @ 1 2%
Hawaiian R ee Bb. 9@ —
China do. 64@ Tf
Coal O11, @ gal, 6 @ 0
Candles, @ th.. 16 @ 2232
Raneh Butter, ‘a tb. 85 @ 5245
istbmnus do . 80 @ 3744
Cbeese, Culiforul 0@ 17
Epgs, @ doz. —@ 50
Lard, @ tb 19 @ 20
am and Bacon, Bib. @ 21 20
Shoulders WYy@ 15
Tue Press is a large, slxteeu puge paper, aud is truly a
valuable assistant to ‘the miniug Interests of the Pavihe
Coast —[xye County hews.
Oct 19—Nay 21%"
Ketall Prices,
Butter, Califorola fresh @ tb. . 1a «0
do pickled A ib . Bq 80
D 7-0 . oq —
sto New York, @ tb. & 4a 50
Chevse, B Ib.. . be 2
Houey,, 26 fh. . 80a 40
bees, Boles. ' 60g 6v
Lard, @ Ib.. + 224@ 25
Hans and Bacon, ‘ » Bog 25
Cronberri, B cal.. _ THO 1 00
Potatocs, old, @ Ib . . --@ =
do Sew 8 1b . 1@ 1k
Tomatoer, @ th. : @ 6
Gufous, B tb. . 39 6
Applys, No.1, B Ib A 3m Ob
Prare, Invle ® Ib. 5 82 10
Plunis, dricd, A 16. : 20 22
Penches, Irled, @ Ib. . ba —
Uranges, @ doz.. 5 n0@ —
Lenwis, A doz ‘ is@
Chickyna, apieco, a 87@ 1 12
Sunp—Paic & C. 0 $@ 10
Castile -—@ 16
FIRST PREMIUMS!
ron PRINTING,
AWARDED AT THE
MECHANICS’ INDUSTRIAL EXIYBITION
SAN FRANCISCO, 1865,
—AND AT THE—
State Fair at Sacramento, 1865,
= TO—
DEWEY & CO.
BOOK AND JOB PRINTERS,
PUBLISHERS OF THE
SCIENTIFIC PRESS, MINING AND
505 Clay street, San Francisco.
RATES OF ADVERTISING.
—IN THE —
Mining and Scig¢ntific Press.
Mining Advertisements. Ifpaidin
Advance
Notices of Mectlngs, persquare, three weeks.$3 50 $2 SU
Notices of Mectings, per square, four weeks.. 4 00 3 0)
ee Notices, of ordinary length, four aan
auanne Notices, ‘ot more than usual length, .
four weeks, for cach additional square.. 4 00 3 00
Delluquent Safes, per square, two weeks. . 250 2 00
Deliuyuent Sales, per square, three weeks. . 3 50 2 61
Postponements, per square, ono week. 16 100
Shps ot Advertisements ribs ach for meetings
or assessments, per hundred ...s0sseeeee 100
Advertising law blanks, circulars, 1 and AdvIce...006 Free
RG™ The space of ten lines of sotid agate advertising type constitutes
a@ square.
Miscellaneous Advertisements,
One week, per square.
One month, per square
oe ot ter @ months), per square.
semenuts of great length, or of special character,
arrieee ied by contract on ike inost favorable terms.
Terms of Sub: Subscription.
One copy, one year, by mail, 1n advance..
One copy, six months, by mil, in advance.
One copy, oue year, by express.
One copy, six months, by HY Tess.
Five cuoples, one year, by mail, in 0
By clty carriers, per menth 60
Single copics.. 15
Mouthly Series 65
Tun CincuLation of the Prass, already extenslve, Is rapidly Increasing, and substantial tradesmen who can profit by
widely disseniinating information of thelr business umongst
thie most intelligent, Influential and industrial classes of
the Pacific States and Territories will find no more effectlve or economical Ten Yin for advertising
ac CO., Proprietors.
Patent Agoncy and Job Pelntng Office, 605 ie rae San
Francisco. (lamis] Ju , 1866.
euning and Selentlfie Press PATENT ee PS
my and Salentitie Press ook Ce eae
lentifie Press PRI x an
entific Press on
Mining and Scicutifie Press pEewne . co.,
Mluing aud Sclentifie Press Pablilshers,
Mining and Scientific Press (Established, 756”)
Mining and Selentific Press San Pranc
Mining anid Sclentifie Press CIReuL ARS FREE.
Mining and § Press bseribe Now!
Published Saturdays, contalning ie pages, at $6 per year.
Endorsement by the Miners’ State Convention
The following resolution wus adopted by the Callfornla
Miners’ State Convention, held at Sacramcuto, Jan. 17th,
1666:
Resolved, That we regard a mining paper or journal of
great lmportanee tothe mining Imerest of Callfornola, and
werecommend the Mining anp Scizntirio Pnxss, of San
Francisco, to the consideration and support of the miners
of the Puelfie evast.
Subscribe Now !
1866 JANUARY Ist, 1866
Commencement of Twelfth Volume
OF THE—
Mining and Scientific Press
Published Every Snturday.
The title of our journal is a truthful expresston
of its character.
It affords n class of progressive information to
tho Miners, Mcchunics and Professional Men of tho
Pacific Coast, which cannot be derived from books,
or other publications.
Each Volume comprises, in reality, a book of
new intelligence and facts relating to Mining,
Mechanism, Metnllurgy, Science and Art, developed by our rich and peculiar resources, and identical with onr own industry and ltistory.
By tho encouragement of intelligent economy
in LaBOR and Goub-savine, wo shall make tho
Press a source of INDIVIDUAL PROFIT to its patrons, as well as a publie benefit to every local
community in which it circulates.
The prospects of our journal are now brighter
than at any former period. Our facilitie3 for furnisbing a valuable paper are constantly increasing.
Following are some of the many opinions gencrously expressed hy our neigbbors:
Editorial Expressions;
Votose Twe.rra.—The Mining anD ScrenTiFic Press
with its last issue, commenced its twellth volume. Siuco
Dewey & Co, have * held the ribhons”’ Ils gait has been
rapid towarda perfect jdurnal, Its appenrunce evidences
its prosperity, but doubtless, like some of the rest of us,
it can Stand mereuxed ecouragement, Let such he given,
and, our word ior it, volume thirteen will acknowledge
recelpt. —(Golden Era.
Misting ann Scientirio Press.—We recelved a vislt a fow
days since, from Mr, Wued, agent for the Mixtx¢ ann SciENTIFIC PRESS, Wbo is now gauvassing this county for subscribors to that valuable jeurnal. The Press la layaluable
te miuers and mecbuulcs, being ithe only journal of any
Importance on the coast entirely devoted tn their interests.—. Mountain Messenger.
We can give our testimony that it Is always replete witb
uscfal and valuable lulormatiou to miuorsaud niechauics,
[Placer Herald,
The publishers Intend to make it the ‘Scientific AmorlIcan”? of the Pacific Coast. Every mluer sboulMd have a
copy of it in his cubia, for it will he Glled with useful °
formation co tbe pick and snovel fraternity.—[Iri
Journal.
It contalns correspandence from different sectiens, giving accounts of new discoveries In gold, silver aud copper, und should be taken by every person tbut wishes to
keop well posted on the developments of onr Stute und the
Territories. —[Mountain Messenger.
With the last number is an index tn the whots volume,
most useful and yaluable to thoso who keep files of that
paper .—[Shasta Courier.
Prof. J. D, Whitney’s address on Mining, is given entire. * * * Wo presorve the Press, nud would like to
have a full fle.—fNapa Reporter,
Tae Mintnc Press ls particularly the minors’ jeurpal,
and is doiug more for tbe sohd interests of tho tale than
any other, by enabling its readers to unlock tbe mines of
untuld wealth whicb lie wasto around them.—fMountain
Messenger,
The public should support the enterprise of tho Minixe
Puess, oue of the best papers in the State, by a liberal
putrniiage, as It is only by a system of legitimate reports"
that our miues can bo favorably brought belore men
capital helow,—([Calaveras Chronicle.
Under the management of Messrs, Dewey & Co., the
Press has heen much improved in every respect. * * It
deserves a liveral support.—[Virginla Union.
A good pnper for tbls country.—[Humboldt Register
Na.
Those who would have a good paper of this character
should subserihe now, —[Marysville Appeal.
It emhraces ove of the Gnest Gelds in the world, and
seems to improve it. * * Tt will he second to no
scientific record now published on 1hls contiment.—[Loa
Angeles News,
Aneatand uscful journal. One of tbe most presentahle
and usoful In the Stute, [Sunday Mercury,
Such a journal has been needed on ibe Pactéc Coast. Tbe
Press fills he bill_—[Reese River Reveille,
A splendid paper, and should bave a good lst of subseribers In prosperous Grass Vulley.—[G. V. National,
We receive, regularly as clock work, this exceedingly
valuable and ‘interesting journal.—[Nupe Reporlor.
Interesting and Important to miuers and Mountain men,
[Butte Record.
Friends pleased with our efforts In the publication of the
Press can rendor us essentlal aid by furnishing correspondence and allimportantinformation whleb may come under
thelr observation, and by calling the attentlon of their
RUGGLES’ PRINTING PRESS.
For Sate or Exehauge.
The Proprietors of the MimixG axp Screntirio Press have
on band u Halt-Melium Ruggles Engine Job Press, in condition gvod as new; which will be sold cheap, or exchanged
for a guod Huvd-Press of mediuin or large size.
DEWEY & CO., Job Printers,
Office, 505 Clay streot,
OUR NEW YORK AGENCY.
Mr. Guo. M. Newrox Is our authorized agent In New York
City, and will recelve advertisements and subseriptions for
the Mixinc ann Soientiric Press at reguiar rates. Sample
copies of our weekly and monthly issues can be procured
by ey upon him, at the ollico of the ‘' Stockuupra,’
No. Villiam street.
igh to the dable features of the paper; the
appreciation of which favors wlll be duly manifested by
the eonstant Improvement of ourjournal.
Spoclmen coples will be sent free to those desiring to examine the paper beforo gubseribing. Fostmasters, Express
Agents and News-dealers, acting as our agents, will recetvo
libera! commussions.
SUBSCRIPTION IN ADVANCE,
One Year, (two volumes).. $5.00
Six Months, (one volumo). + 3.00
ba Boonn Votuxes For Saunt
FOR ADVERTISING
Our terms are very reasonable. Mining ConPANtes Alc 9
pecla!ly favored by our rates, and careful attention ls given
tn the legal publication ot Misine Notices.
Orrion—No. 605 Clay street, commer of Sansome.
DEWEY & CO., Publishers,
G. W.M. SMITH ,.5.°°°°°W. B. EWEE. + 4. T, DEWEY