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Collection: Newspapers > Nevada City Daily Transcript

November 20, 1893 (4 pages)

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ail, eet, 30x reuade tter unDaroinma er, re, and forNeoin yur pale olf, held th, ting rany be ns e ¥ ' trap schemes to divert advertising from its » ‘friends in this city that Superior Judge W. "the President of the Vanderbilt College, ‘Fudge Cross left for Tennessee on Saturday. men in Grass Valley, died yesterday after a _Nevada City Dai ‘ Transcript. VOL. LXVI--NO. 10180 NEVADA CITY, CALIFORNIA, MONDAY EVENING, NOVEMBER 20, 1893, Established Sept. 6, 1860, by N. P. Brown & Co, TRUTHFUL WORDS a About Advertising From the Sacramento Record-Union. The Los Angeles Times begins an‘ edito~ rial essay with the words ‘Advertising So it does, and he who has not reached that conclusiun is deficient just that It has been too often demonstrated that advertising pays to be considered any longer a matPays.” much in’ his business edueation. ter involving any doubt. But there is advertising and advertising. There are not a few classes that do not pay. Not a few advertisers proceed upon the assumption that the readers of advertisements are not possessed of ordinary intelligence, ‘and are wen most easily by adjectives, exclamatory statements and glowing exaggeration. iS The truth is, that the average reader is as shrewd as the average advertiser, and ~ perhapsa little more so. He is perfectly aware that the advertisement is written for the especial benefit and profit of the advertiser; that it has a peculiar end in view, and he@therefore looks upon it with a certain degree of justifiable suspicion and doubt. If ‘the advertiser is awake to this truth he will avoid all attempts to deceive the reader, or to draw his attention by appeals based wholly upon the inflamed statements of the advertisement. es The secret of good advertising is to be reasonable in all statements; to address the reason Of the reader; to indulge in no claptrap exclamations and adjectival rhapsodies Let the advertiser state his case clearly, briefly, strongly, but in a manner appealing to the goud sense of the persons addressed. It is well enough to awaken curi— osity, to attract attention by novelty or address, to invite the reader to perusal of the matter by the forcibleness and peculiarity of it. But it isa mistake to exaggerate; a greater mistake to estimate the reader as possessed of too little intelligence te read the advertisement between the lines. © It is peristency that gives much’ of. value to advertising as well as the method employed. “So; too, it is the reputation the advertiser establishes which gives his adver. tisement strength. People very soon find, out if representation and-performance keep faith. When they are once convinced by their experience that the advertiser is a strict truth teller, and that whatever he represents in his advertisement is the re-~ flection of the exact truth, that man’s advertising takes character in the reader's es— timation that nothing can break down. To enjoy the reputation in the community of telling the strict truth in his advertisements is capital for thé business man that will never take wings. It is invincible to hard times and impregnable to insolvency; the business may fall, but that capital remains, ‘~The place of the advertisement has a ~great deal to do with its effectiveness. “The best of all places for the good-paying advertisement.is in the daily newspaper, and preferably in the home newspaper. There : are no other avenues of publicity through whigh the people can be so directly and effectively reached. In such cases it is the part of wisdom to address the. desired patron in his home paper rather "han in the journal of the home of the advertiser.” Because the tewspaper is the best me« dium for advertising, and the home newspaper the superior of all others, are reasons that should dissuade any advertiser from investing in fugitive advertising—in the boom and special edition sheets of other cities and towns, gotten up for pecket profit and temporary and uncertain circulation. The pamphlet, map, special ‘sheet and claplegitimate avenues are all bad. Ninety pe; cent. of all the money put into these outside special conspiracies to rob the newspaper of its patronage is lost utterly, and withdrawn from home circulation without any compénsation whatever. Advertisements in these concerns for outside places'are looked upon by readers with more thaii suspicion; iu fact they know that they are more than decep~ tive; that there is behind such sheets or pamphlets or charts nothing responsible or characterful. They know that the business man who employs these means does so to#* the noglect of the journals of his own bailiwick to some extent; they know that he has been urged and brought into the scheme by special pleading, and not because he has not legitimate advertising vehidles in plenty at hand, and the conclusion the reader reaches is bad for the advertiser—that is, when he does tead these things, for in 90 out of every: 100 cases they are not read at all; in fact, people. hve come into the habit of wasting no time on these affairs, but cast them aside when thrust upon them. oy Young Cross Dying. Geo. Hupp of Toa Angeles writes to W. Cross had just received a dispatch from Tennessee, that his son, Walter, was very low with Bright’s ‘disease of the kidneys. ‘The dispatch stated that it was thought Walter could not live twenty-four hours. An Old Timer Dead. Dennis Meagher, oneal the best known long sickness, Ho was a native of Tipper“ary, Ireland;.and aged 62 years and 7 months, ‘The funeral will take place from his late residence on Bean street, Grass Valley, tomorrow morning at 9:30 o'clock. A selemn requiem mass will be celebrated at PERSONAL POINTERS. A Concise Chronicle of Various Folks Doings and Intentions. A. Peters of San Francisco is in town. J. O. Groves of Alleghany is in town. in the interest of the Dodd water wheel. formerly of this city, is in town. man’s Crossing today. C. D. Eastin, the Graniteville storekeeper, arrived here today on his way below. M. ©. Harinon came down from North Bloomfield today. : F. H.Turner came down from Forest City today. B. Stein and ©. ©. McGray, of San Francisco, were in town last evening. Charles Stuckert of San Francisco is.here in the interests of the Enterprise: Brewing . Company, Mrs. C. D. Brown, the dressmaker, has returned from a two weeks’ visit to Francisco, = W. H. Frye and J. Marsino, of San Francisco, arrived here last evening on their way to Washington. a Sheriff Busch of Sierra county arrived here last evening from Folsem, on his way home. : C.'M. Bennemort of Oakland arrived here last evening en his way to North Bloomfield, A. Maltman and John Lawrence returned today from Sierra county, where they have been on mining business. B. H. Miller, one of Nevada City’s most popular merchants, has returned from San Francisco after an absence of several weeks, Dr. J. 8. Stone and James Keller, of San Francisco, returned from Forest City last evening, where they have been examining some mining property. Miss Tillie Verge, one of Nevada county’s brightest and handsomest’ teachers, will leave for Rocklin and San Franccisco tomorrow. She expects to be away about six weeks. : Mrg. J. M. Hadley returned home Saturday evening from a visit to Chicago and other places East, and from a visit of a few weeks in San Francisco, Oakland and other places in this State. SUPERIOR COURT. The Business Transacted Before That Tribunal. The following business was transacted in the Superior Court today, Hon. John Caldwell presiding : of g Edward Barrett vs. C. A. Broékington et.al. Order denying mation to restrain defendant from proceeding against plaintiff on judgment recovered against plaintiff in Justice’s Court. ee Allison Ranch Mining Company. vs. County of Nevada. Order denying motion of plaintiff to review proceedings of Board of Equalization and petition’ dismissed. J. C. Nilon vs. Greenhorn Creek Mining and Lumber Company. Order permitting plaintiff to file amended complaint, . Hirriet A. Stidger ve. James A. Stidger. Order heretofore made setting cause for trial rescinded, : Estate of J. ©. Dickerman, deceased. Settlement of final account and decree of distribution of estate granted. 3 Edward Barrett vs. ©. A. Brockington et al, Order submitting demurrer. The People of the State of California vs, Fred Vivian. Order for the submission of the question of the sanity of the defendaut toa jury on November 27th. Edward Barrett vs. ©. A. Brockington etal. Order overruliiig demurrer. Mrs. M. Williams et al. vs. John M. Williams et al. Order fixing December Ist, for hearing commissioner's report of sale of real estate. Estate of W. T. Jones, deceased; Order of sale of real estate. Officers Elected. Saturday night Unity Lodge, Ne. 17, Degree of Honor, of Grass Valley, elected the following officers to serve for the ensuing term: Mrs. Sarah Morrish,-C. of H.; Mrs, Minnie Rondan, L. of H.; Mrs. Mary Ryan, C. of C.; Mrs. Clara Trebilcox, Recorder; W. G, Hudson, Receiver; Miss Augusta Kleine, Financier; Miss Mary Casey, O. W.; Joseph Moraish, I. W.; Mrs. Sarah Carlyon, Trustee, , The following were elected officers Of Union Encampment, No. 11, of Grass Valjey. I. 0. O. F.: Wm. Temby, Jr., C, P.; Samnel Kitto, H. P.; Wm. H. Hosken, &. W.; W. &. Parsons, J. W.; W. R. Thomas, Scribe; J. R. Thomas, Treas; J. M. Lake~ nan, Wm. Bee, Thos. Brockington, TrusM’Clure’s Magazine Archdeacon Farrar lives in the very heart of London, under the shadow of West~ minster Abbey and close to the Parliament buildings, In McClure’s Magazine for De~ cember he chats most entertainingly about his life and work and about Tennyson, Macauley, Phillips Brook, Dean Stanley, Longfellow, and many others. The article is capitally illustrated with ten large drawings by the brilliant American artist, Arthur Jules Goodman, For nearly fifty years Ayer’s Sarsaparilla Mrs. A. Brown of Sweetland is in town. ©. E. Purington of Ssn Francisco is here A. I. Zekind, the well-known drummer, Mrs. T. Freeman came over from Freejaundice, indigestion, sick headache. 5e., 50c.Sold: by Carr Bros. LOCALS IN BRIEF. * , Happenings. pleted, and carpenters were hustling today to get on the shakes before it storms, Constable Richards brought to the county cock, a shoemaker, who has been sentenced to serve a term of twenty days for vagrancy. There are nine prisoners in the county jail. Five of them were brought from Truckee Saturday evening. . Only a short time ago there was not a prisoner in the jail. Hidward McCauley and Henry Breed went eer hunting yesterday, out near Jones’ Bar. McCauley killed a fine big buck that dressed over 160 pounds. The deer law is out the Ist of next month, and hunter's are making the best of the little time that now remains. f TRIAL JURORS DRAWN To Appear Before the Superior Court November 27th. Today the following jurors were drawn from the trial jury-box of Nevada county, returnable November 27th, 1893: ; A. Gray, J. J. Ott, John Dunnicliffe, E. Eagye, Wm. Fleyd, Jo
A. Church, Samuel Barr, Nat. Bailey, C. Mosher, Alex. Durbin. Grass Valley township—W.~ Hudson, Edward Barrett, Wm. Bree, Patrick Daley, J. P. White, Frank Canlin, M. Kelleher, Andrew Cunningham, Samuel Henwood, W. B. Stewart, M. Manion, James N, Kenny, I. Haas, : Washington township—W. D. Foster. _ Eureka township—G. W. Brown, George Abraham. Bloomfield tewuship—Thomas Brock. Little York township—J. S. Goodwin. SHOOTING SCRAPE. John Hartling Shot in' the Leg by Millard Smith. A shooting scrape occurrei at Grass Val= ley about 4 o’clock Saturday afternoon, in which John Hartling was shot in the thigh. Hartling is well-known in this city, having worked for some time at Lane’s livery stable, The fracas took place in the rear of Dan Morgan’s blacksmith shop, on lower Main street. Hartling got into a quarrel with a man.named Millard Smith, who is a much smatier'man, and proceeded to give him a pummeling, when Smith, to protect himself, pulled @ pistol and shot Hartling in the upper part of the-thigh, the bullet ranging upward and backward. Dr. Jamieson probed the wound for five inches, but failed to locate the bullet. He does not think it entered the abdominal cavity, and if not the man will probably recover rapid] y. Smith gave himsélf up to Marshal Dennen immediately after the shooting. Hartling says he is to blame, and that he will not appear against Smith. Both men had been drinking. : +00 An Illustrated Lecture. * Mrs. Sturtevant Pett of San Jose will deliver an illustrated lecture, entitled ‘‘The Prisoner at the Bar,” at the Methodis, Church next Wednésday evening. The lecturer has had eighteen years’ experience in public speaking, and is highly spoken of as an able and_interesting talker. —A-col= lection will be taken up for the benefit of}. the State Christian Temperance Union, ly you have made up your mind to buy Hood’s Sarsaparilla, do not be persuaded to take any other. Be sure to get Hood’s Sarsaparilla, which possesses peculiar curative . power. Hoop’s Pits cure liver ills, biliousness, _—~~——_ +e KARL’S CLOVER ROOT, the great Blood Purfier, gives freshness and clearness to the Complexion and cures Constipation, }Who Wants a Turkey? H. Pecarty has received One Hundred of the Finest and Fattest Turkeys ever brought to Nevada City. They will be disposed of every evening, commencing on Monday, at his old place on Pine strcet. : nlg—4t, For Rent. The large store-room in Transcript Block for rent. Apply at this office. tf: Pruitilaxi. The California Friitilaxi Manufacturing . Company are offering prizes to boys and girls under sixteen years of age for painting in water colors an outline sketch of the Frvitilaxi Tree, copies of which can be procured at Vinton’s drug store. The full-size tree, showing the proper colors, can be seen in Mr. Vinton’s show window. ‘The cards must be returned within forty days after being received, and to painted in water colors, The first prize is $5 3 second. prize, $2.50; third prize, $1; and thirteen conSummarized Mention of Minor Home The frame of the long roof over the new mill building at the Spanish mine. is comjail today from Grass Valley, W. C. HanNevada township—D. B. Getchell, Geo. . A. Rapp, George . ° oh crowded and must have room. Ladies and Misses Cloaks and Capes. The Sale will commence on Monday, Nov. The Leading Dry Goods, Carpet lately occupied by Rassak & Co. is offered . } To Be Examined Tomorrow. — { Assaulted by a Bartender. aos Frank Coffee, County Asseasor of Tulare county, was knocked down in a salvon at Visalia at 2 o'clock Saturday morning, and a dispatch from there several hours later stated that he was still-unconscious and in a dangerous conditioti. R. L. Lockhart, a batftender.of San Francisco, who formerly tended bar at the Union Hotel in this city. He has been arrested. The trouble grew out of a dispute over a poker game. A complaint was filed today against Fred Vivian for the second attempt to destroy his father’s house by ‘setting fire to a bed, His examination will take place before J udge Carr temorrow afternoon at 2 o’cluck. i ree o—— Wanted to Rent. A secondhand piano. ‘Address, stating terms, ete., ‘‘ Piano,’’ TRANSCRIPT office. Reliable parties. ~ nl5-lw Special Meeting of Rebekahs. The officers and members of Neva Rebekah Lodge, No. 119, I. 0. 0. F., are. requested to meet Tuesday afternoon, Nov, 21st, at 2 o'clock P. M. to receive the Grand Master on his official visitation. A full attendance is desired. : Mary MI tier, N. G. -Lity Wuirg, R, S. _n20-1¢ o~+ Notice, N. S. G. W. The regular meeting of Hydraulic Parlor will be held at 7:30 o'clock Tuesday evening sharp. Every member is requested to be present. Business of importance to be transacted. There will be a Curly Bear meeting and banquet. Keeping Up His Reputation This is the brief but universal comment of baht of nda in Nevada county with respect to Foley. Itis a big Reputation, but Foig . raised it to ita present point and 8 abundantly able to keep it there. He kéeps Candies as well as his reputation, and they're Fst as near perfection as any thing in this line = i canbe. . Better confection: : c ery than his f cannot be made, and the establishment ia now looked®upon as oneof the institutions of NevadaCity. It’s alwaystimeto bo sweet on what you like best, andthe thing which the public are particularly fond of is the ever popular and palatable FOLEY’S CANDIES--Put up in 1, 2 and 3 Ib. boxes and shipped to any part of the world. crcomecreerrerrneniees. § —— ot + by PopyRigny. °: 789%. GRAND DISPLAY —OP——Watches, Diamonds, Fine Jewelry, Solid Silver and Plated Ware, Optical Goods, Etc. ’ FRANK GOLDEN of Virginia City and Carson has opened, in the National Exchange Hotel Building, Broad Street, with the Largest and.most Elegant Stock of Goods ever brought to Nevada City. His assailant was . ” show them that we can and do : good values. Corner Pine and Commercial Streets.. .. tere nearer A Chance for Somecody to Go to the Midwinter Fat One First-class Ticket to San Francisco and Return, By way of Stockton or Benicia) ': Including One Week’s Board and Lodging at any First-class Efotel in San Francisco. 4 This is Our Proposition : : Every man, woman or child making a purchase at our Store, be it 25 cents or S25, is entitled to one guess for every purchase he or shemakes. The one guessing the nearest to the number of beans contained in a giass jar will have his or her fare paid to Sab Francisco and return, including one week's board and lodging at any first-olasa hotel in San Francisco. The guessing contest starts in NOVEMBER 16th and ends on FEBRUARY Let, 1894, at 9 o'clock P. M. The Jar of Beans can be seen in our Show Window every day and evenng until the Ist of February, at which time the seal will be broken and the’ Beans ounted by a committee of any three gentlemen in this city. “tga Our object in doing this is to get better acquainted with the people and Nell Clothng, Furnishing Goods, Bons Shoes, te As Cheap, If Not GCneaper Than any other House in This City. C eteecnmeienceel WE HAVE 4 BKAUTIFUL LINE OF That we are offering for $6, $8, $10 and $12.50, that are Sizes from 35 to 44. Come and guess at the Beans and go to the Midwinter Fair at our expense. CARTER & JOHNSTON, ~ _One-Price Clothiers, -bee neces Nevada City. A call from the most sceptical will please us. rats We offer these Goods at closer prices than % “Soe =~ any house on the Coast. Our. Moliday Goods _—-_-—-. :[:*; YOU WILL HAVE TO SEE TO APPRECIATE THEM. SCN RE > Fine Watch and Jewelry Repairing by first-class workmen. vo EVERYTHING GUARANTEED. . FRANE GOLDEN. , Orders from the country solicited, rLEARANCE SALE = —_—~ Ladies, Misses and. Childrens’ Clicks and Caps : PALACE DRY ‘a00Ds STORE Fosenbersg «-: Bros. ieee We are now receiving our Goods for the Holiday Trade and -we are We have concluded to make a Grand Clearance Sale of AUCTION !! AUCTION 1! ! r In order to reduce my stock I shall commence to hold Auction on (Saturday, Nov. Ith at 7:30 P. M., And Continue the same every Monday, Thursday and Saturday Evenings UNTIL, FURTHER NOTICE, Those who attend my sates will find it yery pfofitable to themselves as my stock of : Millinery, Dry Goods, Faney Goods, tte, Ete, Are all fresh and of the best Grades. Goods will be sold at private sale at the Lowest Prices Do not miss your chance. a CASPER COHN, MASONIC BLOCK COMMERCIAL STREET, NEVADA CITY, We offer the ‘entire Stock at such prices as was never before known here. a We have the very latest styles of beautiful Ladies’ Cloaks For Five Dollars--well worth Ten Dollars. This will be the largest and cheapest sale ever known in Nevada County, as our gtock is immense. —~— t— 13th, and continue until the 25th. CALL AND BE CONVINCED AT ROSENBERG BROS., and Fanty Goods House in the County. The Pringes of Tailors, Our Sulit Club is a Grand Success. Every Suit turned out has received unqualified commendation. Our chief aim is to do NOTHING BUT FIRST-CLASS WORK AT SAN FRANCISCO PRICES and Guarantee a GOOD FIT as well as THE BEST OF WORKMANSHIP AND TRIM+ . MINGS. ; coe solation prizes of 50 cents each, a healthful summer the Beehas led the’van of blood medicine. _ St. Patrick’s church at 10 4. mM. Most of 4-s00 the business houses in that town will be. Nosopy can have dyspepsia or biliousness closed during the funeral services. if they take Simmons Liver Regulator. Headquarters for this delicious end. . Latest Fall and Winter Samples for Overcoatings and Suitings, which we are prepared to make up at the VERY LOWEST PRICES. Give usa trial and you'll never L pegret it. Commercial Street, Transcript Block. 7 Fy beverage—at hive Grocery Store, Commercial [jstreet, Eun. DS bere Insist to Get What You Ask For Do Not Take What Merchants “Try tu SAMPSON :-: BOOTS Are Superior to Crack, Anti-Crack, or Woonsocket . MEN'S AND WOMEN’S OOVES THEM THE BEST Of all D iptions W ONSOCKET all Descriptions. ) RUBBER COMPANY: THE STANDARD Woonsocket Brand, TAKE NO _ OTHER as : ageale i ~ sell you on which there is a Larger Margio and Lass in Quality. OUR PURE CUM et. pee IS THE WORD. : ist