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Page: of 4

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' trap schemes to divert advertising from its
» ‘friends in this city that Superior Judge W.
"the President of the Vanderbilt College,
‘Fudge Cross left for Tennessee on Saturday.
men in Grass Valley, died yesterday after a
_Nevada City Dai
‘ Transcript.
VOL. LXVI--NO. 10180
NEVADA CITY, CALIFORNIA, MONDAY EVENING, NOVEMBER 20, 1893,
Established Sept. 6, 1860, by N. P. Brown & Co,
TRUTHFUL WORDS
a
About Advertising From the Sacramento Record-Union.
The Los Angeles Times begins an‘ edito~
rial essay with the words ‘Advertising
So it does, and he who has not
reached that conclusiun is deficient just that
It has
been too often demonstrated that advertising pays to be considered any longer a matPays.”
much in’ his business edueation.
ter involving any doubt.
But there is advertising and advertising.
There are not a few classes that do not pay.
Not a few advertisers proceed upon the assumption that the readers of advertisements
are not possessed of ordinary intelligence,
‘and are wen most easily by adjectives, exclamatory statements and glowing exaggeration. iS
The truth is, that the average reader is
as shrewd as the average advertiser, and
~ perhapsa little more so. He is perfectly
aware that the advertisement is written for
the especial benefit and profit of the advertiser; that it has a peculiar end in view, and
he@therefore looks upon it with a certain
degree of justifiable suspicion and doubt. If
‘the advertiser is awake to this truth he will
avoid all attempts to deceive the reader, or
to draw his attention by appeals based
wholly upon the inflamed statements of the
advertisement. es
The secret of good advertising is to be
reasonable in all statements; to address the
reason Of the reader; to indulge in no claptrap exclamations and adjectival rhapsodies
Let the advertiser state his case clearly,
briefly, strongly, but in a manner appealing to the goud sense of the persons addressed. It is well enough to awaken curi—
osity, to attract attention by novelty or address, to invite the reader to perusal of the
matter by the forcibleness and peculiarity
of it. But it isa mistake to exaggerate; a
greater mistake to estimate the reader as
possessed of too little intelligence te read
the advertisement between the lines. ©
It is peristency that gives much’ of. value
to advertising as well as the method employed. “So; too, it is the reputation the
advertiser establishes which gives his adver.
tisement strength. People very soon find,
out if representation and-performance keep
faith. When they are once convinced by
their experience that the advertiser is a
strict truth teller, and that whatever he
represents in his advertisement is the re-~
flection of the exact truth, that man’s advertising takes character in the reader's es—
timation that nothing can break down. To
enjoy the reputation in the community of
telling the strict truth in his advertisements
is capital for thé business man that will
never take wings. It is invincible to hard
times and impregnable to insolvency; the
business may fall, but that capital remains,
‘~The place of the advertisement has a
~great deal to do with its effectiveness. “The
best of all places for the good-paying advertisement.is in the daily newspaper, and
preferably in the home newspaper. There :
are no other avenues of publicity through
whigh the people can be so directly and effectively reached. In such cases it is the
part of wisdom to address the. desired patron in his home paper rather "han in the
journal of the home of the advertiser.”
Because the tewspaper is the best me«
dium for advertising, and the home newspaper the superior of all others, are reasons
that should dissuade any advertiser from
investing in fugitive advertising—in the
boom and special edition sheets of other
cities and towns, gotten up for pecket profit
and temporary and uncertain circulation.
The pamphlet, map, special ‘sheet and claplegitimate avenues are all bad. Ninety pe;
cent. of all the money put into these outside
special conspiracies to rob the newspaper of
its patronage is lost utterly, and withdrawn
from home circulation without any compénsation whatever. Advertisements in these
concerns for outside places'are looked upon
by readers with more thaii suspicion; iu fact
they know that they are more than decep~
tive; that there is behind such sheets or
pamphlets or charts nothing responsible or
characterful. They know that the business
man who employs these means does so to#*
the noglect of the journals of his own bailiwick to some extent; they know that he has
been urged and brought into the scheme by
special pleading, and not because he has not
legitimate advertising vehidles in plenty at
hand, and the conclusion the reader reaches
is bad for the advertiser—that is, when he
does tead these things, for in 90 out of every: 100 cases they are not read at all; in
fact, people. hve come into the habit of
wasting no time on these affairs, but cast
them aside when thrust upon them.
oy
Young Cross Dying.
Geo. Hupp of Toa Angeles writes to
W. Cross had just received a dispatch from
Tennessee, that his son, Walter, was very
low with Bright’s ‘disease of the kidneys.
‘The dispatch stated that it was thought
Walter could not live twenty-four hours.
An Old Timer Dead.
Dennis Meagher, oneal the best known
long sickness, Ho was a native of Tipper“ary, Ireland;.and aged 62 years and 7
months, ‘The funeral will take place from
his late residence on Bean street, Grass Valley, tomorrow morning at 9:30 o'clock. A
selemn requiem mass will be celebrated at
PERSONAL POINTERS.
A Concise Chronicle of Various Folks
Doings and Intentions.
A. Peters of San Francisco is in town.
J. O. Groves of Alleghany is in town.
in the interest of the Dodd water wheel.
formerly of this city, is in town.
man’s Crossing today.
C. D. Eastin, the Graniteville storekeeper,
arrived here today on his way below.
M. ©. Harinon came down from North
Bloomfield today. :
F. H.Turner came down from Forest
City today.
B. Stein and ©. ©. McGray, of San Francisco, were in town last evening.
Charles Stuckert of San Francisco is.here
in the interests of the Enterprise: Brewing
. Company,
Mrs. C. D. Brown, the dressmaker, has
returned from a two weeks’ visit to Francisco, =
W. H. Frye and J. Marsino, of San Francisco, arrived here last evening on their
way to Washington. a
Sheriff Busch of Sierra county arrived
here last evening from Folsem, on his way
home. :
C.'M. Bennemort of Oakland arrived here
last evening en his way to North Bloomfield,
A. Maltman and John Lawrence returned
today from Sierra county, where they have
been on mining business.
B. H. Miller, one of Nevada City’s most
popular merchants, has returned from San
Francisco after an absence of several weeks,
Dr. J. 8. Stone and James Keller, of San
Francisco, returned from Forest City last
evening, where they have been examining
some mining property.
Miss Tillie Verge, one of Nevada county’s
brightest and handsomest’ teachers, will
leave for Rocklin and San Franccisco tomorrow. She expects to be away about six
weeks.
:
Mrg. J. M. Hadley returned home Saturday evening from a visit to Chicago and
other places East, and from a visit of a few
weeks in San Francisco, Oakland and other
places in this State.
SUPERIOR COURT.
The Business Transacted Before That
Tribunal.
The following business was transacted in
the Superior Court today, Hon. John Caldwell presiding : of g
Edward Barrett vs. C. A. Broékington
et.al. Order denying mation to restrain
defendant from proceeding against plaintiff on judgment recovered against plaintiff
in Justice’s Court. ee
Allison Ranch Mining Company. vs.
County of Nevada. Order denying motion
of plaintiff to review proceedings of Board
of Equalization and petition’ dismissed.
J. C. Nilon vs. Greenhorn Creek Mining
and Lumber Company. Order permitting
plaintiff to file amended complaint, .
Hirriet A. Stidger ve. James A. Stidger.
Order heretofore made setting cause for
trial rescinded, :
Estate of J. ©. Dickerman, deceased.
Settlement of final account and decree of
distribution of estate granted. 3
Edward Barrett vs. ©. A. Brockington
et al, Order submitting demurrer.
The People of the State of California vs,
Fred Vivian. Order for the submission of
the question of the sanity of the defendaut
toa jury on November 27th.
Edward Barrett vs. ©. A. Brockington
etal. Order overruliiig demurrer.
Mrs. M. Williams et al. vs. John M.
Williams et al. Order fixing December Ist,
for hearing commissioner's report of sale of
real estate.
Estate of W. T. Jones, deceased; Order
of sale of real estate.
Officers Elected.
Saturday night Unity Lodge, Ne. 17,
Degree of Honor, of Grass Valley, elected
the following officers to serve for the ensuing term: Mrs. Sarah Morrish,-C. of H.;
Mrs, Minnie Rondan, L. of H.; Mrs. Mary
Ryan, C. of C.; Mrs. Clara Trebilcox, Recorder; W. G, Hudson, Receiver; Miss Augusta Kleine, Financier; Miss Mary Casey,
O. W.; Joseph Moraish, I. W.; Mrs. Sarah
Carlyon, Trustee, ,
The following were elected officers Of
Union Encampment, No. 11, of Grass Valjey. I. 0. O. F.: Wm. Temby, Jr., C, P.;
Samnel Kitto, H. P.; Wm. H. Hosken, &.
W.; W. &. Parsons, J. W.; W. R. Thomas,
Scribe; J. R. Thomas, Treas; J. M. Lake~
nan, Wm. Bee, Thos. Brockington, TrusM’Clure’s Magazine
Archdeacon Farrar lives in the very heart
of London, under the shadow of West~
minster Abbey and close to the Parliament
buildings, In McClure’s Magazine for De~
cember he chats most entertainingly about
his life and work and about Tennyson,
Macauley, Phillips Brook, Dean Stanley,
Longfellow, and many others. The article
is capitally illustrated with ten large drawings by the brilliant American artist, Arthur
Jules Goodman,
For nearly fifty years Ayer’s Sarsaparilla
Mrs. A. Brown of Sweetland is in town.
©. E. Purington of Ssn Francisco is here
A. I. Zekind, the well-known drummer,
Mrs. T. Freeman came over from Freejaundice, indigestion, sick headache.
5e., 50c.Sold: by Carr Bros.
LOCALS IN BRIEF. *
,
Happenings.
pleted, and carpenters were hustling today
to get on the shakes before it storms,
Constable Richards brought to the county
cock, a shoemaker, who has been sentenced
to serve a term of twenty days for vagrancy.
There are nine prisoners in the county
jail. Five of them were brought from
Truckee Saturday evening. . Only a short
time ago there was not a prisoner in the
jail.
Hidward McCauley and Henry Breed went
eer hunting yesterday, out near Jones’
Bar. McCauley killed a fine big buck that
dressed over 160 pounds. The deer law is
out the Ist of next month, and hunter's are
making the best of the little time that now
remains. f
TRIAL JURORS DRAWN
To Appear Before the Superior Court
November 27th.
Today the following jurors were drawn
from the trial jury-box of Nevada county,
returnable November 27th, 1893: ;
A. Gray, J. J. Ott, John Dunnicliffe, E.
Eagye, Wm. Fleyd, Jo
A. Church, Samuel Barr, Nat. Bailey, C.
Mosher, Alex. Durbin.
Grass Valley township—W.~ Hudson,
Edward Barrett, Wm. Bree, Patrick Daley,
J. P. White, Frank Canlin, M. Kelleher,
Andrew Cunningham, Samuel Henwood,
W. B. Stewart, M. Manion, James N,
Kenny, I. Haas, :
Washington township—W. D. Foster.
_ Eureka township—G. W. Brown, George
Abraham.
Bloomfield tewuship—Thomas Brock.
Little York township—J. S. Goodwin.
SHOOTING SCRAPE.
John Hartling Shot in' the Leg by
Millard Smith.
A shooting scrape occurrei at Grass Val=
ley about 4 o’clock Saturday afternoon, in
which John Hartling was shot in the thigh.
Hartling is well-known in this city, having
worked for some time at Lane’s livery
stable,
The fracas took place in the rear of Dan
Morgan’s blacksmith shop, on lower Main
street. Hartling got into a quarrel with a
man.named Millard Smith, who is a much
smatier'man, and proceeded to give him a
pummeling, when Smith, to protect himself,
pulled @ pistol and shot Hartling in the
upper part of the-thigh, the bullet ranging
upward and backward. Dr. Jamieson
probed the wound for five inches, but failed
to locate the bullet. He does not think it
entered the abdominal cavity, and if not
the man will probably recover rapid] y.
Smith gave himsélf up to Marshal Dennen
immediately after the shooting. Hartling
says he is to blame, and that he will not
appear against Smith. Both men had been
drinking. :
+00
An Illustrated Lecture. *
Mrs. Sturtevant Pett of San Jose will deliver an illustrated lecture, entitled ‘‘The
Prisoner at the Bar,” at the Methodis,
Church next Wednésday evening. The
lecturer has had eighteen years’ experience
in public speaking, and is highly spoken of
as an able and_interesting talker. —A-col=
lection will be taken up for the benefit of}.
the State Christian Temperance Union,
ly you have made up your mind to buy
Hood’s Sarsaparilla, do not be persuaded to
take any other. Be sure to get Hood’s Sarsaparilla, which possesses peculiar curative .
power.
Hoop’s Pits cure liver ills, biliousness,
_—~~——_ +e
KARL’S CLOVER ROOT, the great
Blood Purfier, gives freshness and clearness
to the Complexion and cures Constipation, }Who Wants a Turkey?
H. Pecarty has received One Hundred of
the Finest and Fattest Turkeys ever brought
to Nevada City. They will be disposed of
every evening, commencing on Monday, at
his old place on Pine strcet. : nlg—4t,
For Rent.
The large store-room in Transcript Block
for rent. Apply at this office. tf:
Pruitilaxi.
The California Friitilaxi Manufacturing .
Company are offering prizes to boys and
girls under sixteen years of age for painting
in water colors an outline sketch of the
Frvitilaxi Tree, copies of which can be procured at Vinton’s drug store. The full-size
tree, showing the proper colors, can be seen
in Mr. Vinton’s show window. ‘The cards
must be returned within forty days after
being received, and to painted in water
colors, The first prize is $5 3 second. prize,
$2.50; third prize, $1; and thirteen conSummarized Mention of Minor Home
The frame of the long roof over the new
mill building at the Spanish mine. is comjail today from Grass Valley, W. C. HanNevada township—D. B. Getchell, Geo. .
A. Rapp, George . °
oh
crowded and must have room.
Ladies and Misses Cloaks and Capes.
The Sale will commence on Monday, Nov.
The Leading Dry Goods, Carpet
lately occupied by Rassak & Co. is offered . }
To Be Examined Tomorrow. — { Assaulted by a Bartender.
aos
Frank Coffee, County Asseasor of Tulare
county, was knocked down in a salvon at
Visalia at 2 o'clock Saturday morning, and
a dispatch from there several hours later
stated that he was still-unconscious and in
a dangerous conditioti.
R. L. Lockhart, a batftender.of San Francisco, who formerly tended bar at the Union
Hotel in this city. He has been arrested.
The trouble grew out of a dispute over a
poker game.
A complaint was filed today against Fred
Vivian for the second attempt to destroy
his father’s house by ‘setting fire to a bed,
His examination will take place before J udge
Carr temorrow afternoon at 2 o’cluck.
i ree o——
Wanted to Rent.
A secondhand piano. ‘Address, stating
terms, ete., ‘‘ Piano,’’ TRANSCRIPT office.
Reliable parties. ~ nl5-lw
Special Meeting of Rebekahs.
The officers and members of Neva Rebekah Lodge, No. 119, I. 0. 0. F., are. requested to meet Tuesday afternoon, Nov,
21st, at 2 o'clock P. M. to receive the Grand
Master on his official visitation. A full attendance is desired.
: Mary MI tier, N. G.
-Lity Wuirg, R, S. _n20-1¢
o~+
Notice, N. S. G. W.
The regular meeting of Hydraulic Parlor
will be held at 7:30 o'clock Tuesday evening sharp. Every member is requested to
be present. Business of importance to be
transacted. There will be a Curly Bear
meeting and banquet.
Keeping Up His Reputation
This is the brief but universal comment of
baht of nda in Nevada county with respect to
Foley. Itis a big Reputation, but Foig . raised it to ita present point and
8 abundantly able to keep it
there. He kéeps Candies as
well as his reputation,
and they're Fst as
near perfection as
any thing in
this line = i
canbe. . Better
confection: : c
ery than his f
cannot be made,
and the establishment
ia now looked®upon as
oneof the institutions of NevadaCity. It’s alwaystimeto bo
sweet on what you like best, andthe
thing which the public are particularly
fond of is the ever popular and palatable
FOLEY’S CANDIES--Put up in 1, 2 and 3 Ib. boxes
and shipped to any part of the world.
crcomecreerrerrneniees. §
—— ot
+ by
PopyRigny. °:
789%.
GRAND DISPLAY
—OP——Watches, Diamonds, Fine Jewelry,
Solid Silver and Plated Ware, Optical Goods, Etc. ’
FRANK GOLDEN of Virginia City and Carson has opened, in the National Exchange Hotel Building, Broad Street, with the Largest
and.most Elegant Stock of Goods ever brought
to Nevada City.
His assailant was . ”
show them that we can and do :
good values.
Corner Pine and Commercial Streets.. ..
tere nearer
A Chance for Somecody to Go to the Midwinter Fat
One First-class Ticket to San Francisco and Return,
By way of Stockton or Benicia) ':
Including One Week’s Board and Lodging at any
First-class Efotel in San Francisco.
4
This is Our Proposition : :
Every man, woman or child making a purchase at our Store, be it 25 cents or
S25, is entitled to one guess for every purchase he or shemakes.
The one guessing the nearest to the number of beans contained in a giass jar
will have his or her fare paid to Sab Francisco and return, including one week's
board and lodging at any first-olasa hotel in San Francisco.
The guessing contest starts in NOVEMBER 16th and ends on FEBRUARY
Let, 1894, at 9 o'clock P. M.
The Jar of Beans can be seen in our Show Window every day and evenng until the Ist of February, at which time the seal will be broken and the’ Beans
ounted by a committee of any three gentlemen in this city. “tga
Our object in doing this is to get better acquainted with the people and
Nell Clothng, Furnishing Goods, Bons Shoes, te
As Cheap, If Not GCneaper
Than any other House in This City.
C eteecnmeienceel
WE HAVE 4 BKAUTIFUL LINE OF
That we are offering for $6, $8, $10 and $12.50, that are
Sizes from 35 to 44.
Come and guess at the Beans and go to the Midwinter Fair at our expense.
CARTER & JOHNSTON, ~
_One-Price Clothiers, -bee neces Nevada City.
A call from the most sceptical will please us.
rats We offer these Goods at closer prices than
% “Soe =~ any house on the Coast.
Our. Moliday Goods _—-_-—-. :[:*;
YOU WILL HAVE TO SEE TO APPRECIATE THEM.
SCN RE >
Fine Watch and Jewelry Repairing by
first-class workmen. vo
EVERYTHING GUARANTEED.
. FRANE GOLDEN.
, Orders from the country solicited,
rLEARANCE SALE = —_—~
Ladies, Misses and. Childrens’ Clicks and Caps
: PALACE DRY ‘a00Ds STORE
Fosenbersg «-: Bros.
ieee
We are now receiving our Goods for the Holiday Trade and -we are
We have concluded to make a Grand Clearance Sale of
AUCTION !! AUCTION 1! ! r
In order to reduce my stock I shall commence to hold Auction on
(Saturday, Nov. Ith at 7:30 P. M.,
And Continue the same every
Monday, Thursday and Saturday Evenings
UNTIL, FURTHER NOTICE,
Those who attend my sates will find it yery pfofitable to themselves
as my stock of :
Millinery, Dry Goods, Faney Goods, tte, Ete,
Are all fresh and of the best Grades.
Goods will be sold at private sale at the Lowest Prices
Do not miss your chance. a
CASPER COHN,
MASONIC BLOCK COMMERCIAL STREET, NEVADA CITY,
We offer the ‘entire Stock at such
prices as was never before known here. a
We have the very latest styles of beautiful
Ladies’ Cloaks For Five Dollars--well worth Ten Dollars.
This will be the largest and cheapest sale ever known in Nevada County, as our gtock is immense.
—~— t—
13th, and continue until the 25th.
CALL AND BE CONVINCED AT
ROSENBERG BROS.,
and Fanty Goods House in the County.
The Pringes of Tailors,
Our Sulit Club is a Grand Success. Every Suit turned
out has received unqualified commendation. Our chief
aim is to do NOTHING BUT FIRST-CLASS WORK AT
SAN FRANCISCO PRICES and Guarantee a GOOD FIT
as well as THE BEST OF WORKMANSHIP AND TRIM+
. MINGS. ;
coe
solation prizes of 50 cents each,
a
healthful summer the Beehas led the’van of blood medicine.
_ St. Patrick’s church at 10 4. mM. Most of 4-s00
the business houses in that town will be. Nosopy can have dyspepsia or biliousness
closed during the funeral services.
if they take Simmons Liver Regulator.
Headquarters for this delicious end. .
Latest Fall and Winter Samples for
Overcoatings and Suitings, which we are prepared to make up at
the VERY LOWEST PRICES. Give usa trial and you'll never
L pegret it. Commercial Street, Transcript Block.
7 Fy
beverage—at
hive Grocery Store, Commercial [jstreet,
Eun. DS bere
Insist to Get What You Ask For
Do Not Take What Merchants “Try tu
SAMPSON :-: BOOTS
Are Superior to Crack, Anti-Crack, or
Woonsocket .
MEN'S AND WOMEN’S
OOVES THEM THE BEST
Of all D iptions W ONSOCKET all Descriptions. ) RUBBER COMPANY:
THE STANDARD
Woonsocket Brand, TAKE NO
_ OTHER
as
: ageale i ~
sell you on which there is a Larger
Margio and Lass in Quality.
OUR PURE CUM
et. pee
IS THE WORD.
: ist