April 12, 1943 (6 pages)

NEVANA CO INT’ PRIVEFOR $651) WAR BONS OPENS TODAY The Second Wa the largest in the world’s April 12 and will run for mately three weeks. The goal js 13 billion dollars. complete assortment of ernment a Aes ai Sreldon, Bennetts comprise which heads the’ drive for Nevada City. Sales quotas have been set for all ‘counties in the Twelfth Federal: Re0 serve District. minimum goals to be reached through the sale of Series “‘E’’, War Bonds, and the three new issues to be offer-, ed during the drive, namely 7 /8% Certificates of Indebtedness, © 2% Treasury Bonds, due 1952, and 2%% Treasury Bonds, due 1969. Loan Drive is* financing campaign history. It will start approxiwar ar Tea NEWSPAPER ADS. NE Ne ee gratis CHANGE BUYING HABITS IN U.S. “Wewspaper advertising has again demonstrated its power to quickly The drive in this area, as well as throughout the Twelfth Federal Reserve District, is well organized and counties are expected to develop all possible sales of bonds so as to reach and exceed the . quotas,’’ Bradley stated.’ ‘“The American people recognize the necessity of backing all out war with all out purchase of the bonds necessary “ equip and feed -fighting men.’ : These quotas are the Re Efforts to supplement meat rations with venison and other wild life cost 123 fish and game law violators $4697 in March. During the drive a seven . S0vsecurities will be sold. Cassidy, chairman, H. Ward Horace Curnow and R. J. the committee con hide and “GQ” Series ‘‘C’’ Tax Notes WALKING AROUND IN CIRCLES WON'T PAY BILLS . what you need is a Jimeplan personal loan A record of -‘more than three million _ individual loans establishes 7isneplan as the leading personal and family credit service in the West. When you borrow through 7imeplan there are no deductions and the low cost includes insurance on the borrower’s life for the unpaid balance for the term of the loan. When you have repaid a 7imeplan \oan according to its terms, you become known to the officials of your bank as a preferred borrower and are given a Bank of America preferred credit card. This card means that you have borrowed wisely and repaid well . that you have established your Jimeplan bank credit for future financial needs. Fimeplan ‘pane are available for the purchase of an automobile (as permitted by law) or you may borrow on your present car, paid for or not. oe : & Hank of America NATIONAL {8YSTAN8 ASSOCIATION MEMBER FEDERAL DEPOSKT INSURANCE CORPORATION . MEMBER FEDERAL RESERVE SYSTEM . changing buying habits,’’ stated Karl . F. Schuster, president of Acme Brew-. . eries, yesterday, as his company was) . deluged with nationwide congratula. tions for being one of America’s ten largest’ brewers. ‘‘Wihen confronted, with bottle cap rationing, we turned) to newspaper advertising in the hove of converting people to the purchase of beer in quarts instead of previously popular 11-ounce bottles. So suecessful was our newspaper campaign on Victory Quarts that 1942 was the biggest year in Acme history. with a 28.7% increase over 1941. This was not only proof of the ‘educational power of newspaper advertising, but also of the patriotic manner in which the public responds to appeals for cooperation. “With bottle caps rationed in order to “conserve metals, and an unprecedented wartime demand for beer, it was necessary to show tie public why it should buy in larger size bottles and make one cap do the work of three. It was a big job, needing both words and pictures for dramatic, forceful presentation, and newspapers seemed to us tobe the logical medium. The sales. figures fully justified. our decision.”’ Only western beer ever to, place among “‘the ‘big 20’’ in the national beer field, Acme was 19th in national sales figures in 1939, advanced to 16th place in 1940, again went ahead! in 1941 to 12th position, and with total sales of more than 26 millions gallons, attained 10th place in 1942, according to preliminary figures compiled by Research Company of America. One of the west’s largest users of -newspaper space, Acme’s advertising is prepared by Brisacher, Davyis & Van Norden. YOUTH STUDIES CHINESE In a Sacramento paper. during Public Schools Week was an article telling of a class in the Chinese language conducied by Rev. W. S. Kwok which consisted of 39 Chin3se students and one American boy. The American boy is Will Davis of Sacramento, grandson of Mr. and Mrs. Will Davis of Willow Valley. Young Davis has been studying the Chinese language for five years besides doing his regular public school work. PATIENT FOR 18 YEARS PASSES Maggie West, an Indian woman, who had been a patient in the Nevada County Hopital for 18 years, was borne to rest Saturday following funeral services in the chapel of Holmes Funeral Home. Rev. Cedric Porter, rector. of the Trinity Episcopal Church, conducted the service. Interment was in the Pine Grove cemetery. 1 tin and cinchona bark WARINPACIFIC DEPENDS ON SUPPLY LINES LOS ANGELES, April 11.—The battle of the Pacific will -be won or lost along the supply routes for coa trol of which the United States and Japan in their race for bases have been mainly occupied since the beginning of the war, says Dr. Clifford . M. Zierer, chairman of the depart-! ment of geography on the Los An-. geles campus of the University of California. Terming Australia the most important allied base in the Pacific, Dr. Zierer in a background lecture on international relations and the southwest Pacific spoke of the huge strategic importance of New Caleddonia, which is one of the.most important sources of nickel and chromite ore. “The Japanese in. 1938 began to develop iron ore and made every effort to seize New Caledonia. Had they been able to move down from New Britain to occupy and hold it, we would have been cut off from Australia. Now New Caledonia is strongly occupied by our forces.”’ With an intimate first hand knowledge of Oceania, Dr. Zeirer told of the importance of raw materials, distances and rainfall in the ealculations of war and the peace to follow. The Dutch East Indies, with their rubber from which quinine is made, he declared were of primary interet. Stove Wood Likely to Be Scarce Next Winter Loyle Freeman, who has complet-. g6 ed a survey of wood fuel conditions in this section, reported to the Grass Valley Chamber of Commerce, that there will probably be 5,000 fewer cords of* wood cut this coming season than last. The difficulty, he states, was wood contractors were no longer able to obtain sawyers and choppers. This labor group, largely itinerant, has gone where wages are higher. The chamber appointed A. G. Chegwidden to be chairman of arrengements for the Fourth of July celebration. Last year the Fourth was celebrated in Nevada City. The two cities alternate. MRS. DAY HURT IN FALL Mrs. Lee R. Day, a student in the Red Cross health and nutrition classes being given in the Nevada City Elementary School, tripped and fell down the steps to the sidewalk. Her arm was broken and she suffered severe bruises. She was treated at the Miners Hospital and returned to her home, where she is reported to be resting comfortably. . F uneral Resting ia Late Mrs. Elizabeth Kent Funeral services for the late Mrs. Elizabeth Kent were held Friday afternoon from the Emmanuel Episcopal Church in Grass Valle under the’ . The terms expiring direction of Holmes Funeral Hohe. Rev. Merrill Norton, rector, conduct'ed the obsequies. Mrs. Kent passed away earlier in the week in Seattle, Washington. Surviving her are a son, Frank Kent, of Stockton and daughters, Mrs. Georgia Bunny of Oakland, ~ and Mrs. Llorence Stogsvill of Gun cieag Wash; ington.(Many years ago Mrs. Kent and her late husband operated a novelty store on,Main street in Grass Valley. The family moved away from Grass ValNevada a City Nugget — Monday, April 12, aa 1943 TWO CANDIDATES FOR GRASS VALLEY SCHOOL BOARD ~~ Del F. Powell and Hugh Brown have filed their nomination papers with Clerk Leonard Prisk of the Grass Valley Board of Education, as candidates for office in that body. June 30th are those of A. G. George and Lauren Lake. These members of the board have not yet expressed an intention of becoming candidates to succeed themselves. The election will be held (May 21st. More mail postmarked ‘San Francisco is being received throughout the United States this year than ever before. ley in 1910. BRITONS FREED IN PRISONER SWAP WITH AXIS MIDDLEEAST PORIT—Obviously delighted at regaining their liberty, British soldiers are shown leaving the transport “'Talma” : that. brought them to a middle east port from Mersin, ‘Turkey. They were exchanged for 863-Axis prisoners at the Turkish port on March 21 in the war’s biggest swap of able!-bodied prisoners of. war. ‘From wer i ( After that Western thriller at the movies, Ben Ryder says: “You know, the West wasn’t all like that. While the gun-play ‘was goin’ on -respectable folks were weeding out undesirable elements. zed-eye saloons and gambling joints. « And Ben’s right. There’s a spirit in America that’s always working for a better community. Take that ‘clean-up or close-up” program of the brewing industry, for instance. Its whole purpose iséo see that beer by Joe Marsh : my Y t is sold only in clean, respectable places. Everybody benefits from cooperation like that even folks who want Prohibition back. Because those beer folks are working for the same thing—a decent, law-abiding community. From where I sit the way isn’t to pass more laws, but to enforce the ones we've got, and, rely on America’s spirit of tol-: erance and cooperation. Vali No. 56 of a Series Copyright, 1943, Brewing Indy Foundation ASTER SUNDAYSUNDAY, APRIL 251 Fi. FOR EASTER— Your Choice of NO MEND, VAN RAALTE, CINDERELLA; ART PLUS OR MUNSING NEAR Priced at .. 98e, $1 00, $1. 19, $1 35 Pair FOR EASTER— LADIES’ MESH HOSIERY Priced at $1.35,-$1:49 Pair ' FOR EASTER— LADIES’ PRINCESS SLIPS . Oe Rayon or Satin Priced at _. $1.25, . 59, $1.95, $2. 25, “ $2.95 Each FOR EASTER— CHILDREN’S PRINCESS SLIPS Fach 50c, 79c, $1.25 FOR EASTER— CHILDREN’S RAYON VESTS AND PANTIES Priced at _. SOc, 59¢, 65c Each ANKLE SOX. 19c, 25¢, 29c Pair FOR EASTER— LADIES’ RAYON VESTS ANDi PANTIES SECOND UNITED STATES —NOW IN FULL SWING— THEY GIVE THEIR LIVES YOU LEND YOUR MONEY NEVADA COUNTYS QUOTA $650,000 INVEST AS MUCH AS YOU CAN —NOW . AGENTS FOR GOSSA. ‘AND “LADIES? DRESSES Priced at ... $4. 95, $5. 95, $6. 95, $7.95, $9.95 Each LADIES’ SPRING COATS Priced at $11 .95,'$15.95, $19. 95, $24. 95, $26. 95 Each eo Ax COSTUME JEWELRY, FANCY HANDKERCHIEFS, NECK SCARFS, FABRIC GLOVES ee IT's NOT TOO LATE TO.MAKE YOUR OWN DRESS. YOUR CHOICE OF PRINTED RAYON, BEMBERG SHEERS, CHECK AND PLAID TAFFETAS—Priced from INFANTS LAWN DRESSES, BONNETS, ROMPERS, VESTS, SOX, CORSET FOUNDATIONS Ce 49c to $1.95 Yard —FOR EASTER —FOR EASTER —FOR EASTER IERES —FOR EASTER —v OR‘ EASTER -—-FOR EASTER SHOES APRIL 12th to . 7th R DRY GOODS AND LADIES’ READY-TO-WEAR STORE —116 Mill Street, Grass Valley— A. G. (Bert) Chegwidden, Proprietor 1? AND CHILDREN’S Priced at 506, 65¢, 79¢, $1.00, $1.25 Each bi \-#

NEVANA CO INT’ PRIVEFOR $651) WAR BONS OPENS TODAY The Second Wa the largest in the world’s April 12 and will run for mately three weeks. The goal js 13 billion dollars. complete assortment of ernment a Aes ai Sreldon, Bennetts comprise which heads the’ drive for Nevada City. Sales quotas have been set for all ‘counties in the Twelfth Federal: Re0 serve District. minimum goals to be reached through the sale of Series “‘E’’, War Bonds, and the three new issues to be offer-, ed during the drive, namely 7 /8% Certificates of Indebtedness, © 2% Treasury Bonds, due 1952, and 2%% Treasury Bonds, due 1969. Loan Drive is* financing campaign history. It will start approxiwar ar Tea NEWSPAPER ADS. NE Ne ee gratis CHANGE BUYING HABITS IN U.S. “Wewspaper advertising has again demonstrated its power to quickly The drive in this area, as well as throughout the Twelfth Federal Reserve District, is well organized and counties are expected to develop all possible sales of bonds so as to reach and exceed the . quotas,’’ Bradley stated.’ ‘“The American people recognize the necessity of backing all out war with all out purchase of the bonds necessary “ equip and feed -fighting men.’ : These quotas are the Re Efforts to supplement meat rations with venison and other wild life cost 123 fish and game law violators $4697 in March. During the drive a seven . S0vsecurities will be sold. Cassidy, chairman, H. Ward Horace Curnow and R. J. the committee con hide and “GQ” Series ‘‘C’’ Tax Notes WALKING AROUND IN CIRCLES WON'T PAY BILLS .. what you need is a Jimeplan personal loan A record of -‘more than three million _ individual loans establishes 7isneplan as the leading personal and family credit service in the West. When you borrow through 7imeplan there are no deductions and the low cost includes insurance on the borrower’s life for the unpaid balance for the term of the loan. When you have repaid a 7imeplan \oan according to its terms, you become known to the officials of your bank as a preferred borrower and are given a Bank of America preferred credit card. This card means that you have borrowed wisely and repaid well . that you have established your Jimeplan bank credit for future financial needs. Fimeplan ‘pane are available for the purchase of an automobile (as permitted by law) or you may borrow on your present car, paid for or not. oe : & Hank of America NATIONAL {8YSTAN8 ASSOCIATION MEMBER FEDERAL DEPOSKT INSURANCE CORPORATION . MEMBER FEDERAL RESERVE SYSTEM . changing buying habits,’’ stated Karl . F. Schuster, president of Acme Brew-. . eries, yesterday, as his company was) . deluged with nationwide congratula. tions for being one of America’s ten largest’ brewers. ‘‘Wihen confronted, with bottle cap rationing, we turned) to newspaper advertising in the hove of converting people to the purchase of beer in quarts instead of previously popular 11-ounce bottles. So suecessful was our newspaper campaign on Victory Quarts that 1942 was the biggest year in Acme history. with a 28.7% increase over 1941. This was not only proof of the ‘educational power of newspaper advertising, but also of the patriotic manner in which the public responds to appeals for cooperation. “With bottle caps rationed in order to “conserve metals, and an unprecedented wartime demand for beer, it was necessary to show tie public why it should buy in larger size bottles and make one cap do the work of three. It was a big job, needing both words and pictures for dramatic, forceful presentation, and newspapers seemed to us tobe the logical medium. The sales. figures fully justified. our decision.”’ Only western beer ever to, place among “‘the ‘big 20’’ in the national beer field, Acme was 19th in national sales figures in 1939, advanced to 16th place in 1940, again went ahead! in 1941 to 12th position, and with total sales of more than 26 millions gallons, attained 10th place in 1942, according to preliminary figures compiled by Research Company of America. One of the west’s largest users of -newspaper space, Acme’s advertising is prepared by Brisacher, Davyis & Van Norden. YOUTH STUDIES CHINESE In a Sacramento paper. during Public Schools Week was an article telling of a class in the Chinese language conducied by Rev. W. S. Kwok which consisted of 39 Chin3se students and one American boy. The American boy is Will Davis of Sacramento, grandson of Mr. and Mrs. Will Davis of Willow Valley. Young Davis has been studying the Chinese language for five years besides doing his regular public school work. PATIENT FOR 18 YEARS PASSES Maggie West, an Indian woman, who had been a patient in the Nevada County Hopital for 18 years, was borne to rest Saturday following funeral services in the chapel of Holmes Funeral Home. Rev. Cedric Porter, rector. of the Trinity Episcopal Church, conducted the service. Interment was in the Pine Grove cemetery. 1 tin and cinchona bark WARINPACIFIC DEPENDS ON SUPPLY LINES LOS ANGELES, April 11.—The battle of the Pacific will -be won or lost along the supply routes for coa trol of which the United States and Japan in their race for bases have been mainly occupied since the beginning of the war, says Dr. Clifford . M. Zierer, chairman of the depart-! ment of geography on the Los An-. geles campus of the University of California. Terming Australia the most important allied base in the Pacific, Dr. Zierer in a background lecture on international relations and the southwest Pacific spoke of the huge strategic importance of New Caleddonia, which is one of the.most important sources of nickel and chromite ore. “The Japanese in. 1938 began to develop iron ore and made every effort to seize New Caledonia. Had they been able to move down from New Britain to occupy and hold it, we would have been cut off from Australia. Now New Caledonia is strongly occupied by our forces.”’ With an intimate first hand knowledge of Oceania, Dr. Zeirer told of the importance of raw materials, distances and rainfall in the ealculations of war and the peace to follow. The Dutch East Indies, with their rubber from which quinine is made, he declared were of primary interet.

Stove Wood Likely to Be Scarce Next Winter Loyle Freeman, who has complet-. g6 ed a survey of wood fuel conditions in this section, reported to the Grass Valley Chamber of Commerce, that there will probably be 5,000 fewer cords of* wood cut this coming season than last. The difficulty, he states, was wood contractors were no longer able to obtain sawyers and choppers. This labor group, largely itinerant, has gone where wages are higher. The chamber appointed A. G. Chegwidden to be chairman of arrengements for the Fourth of July celebration. Last year the Fourth was celebrated in Nevada City. The two cities alternate. MRS. DAY HURT IN FALL Mrs. Lee R. Day, a student in the Red Cross health and nutrition classes being given in the Nevada City Elementary School, tripped and fell down the steps to the sidewalk. Her arm was broken and she suffered severe bruises. She was treated at the Miners Hospital and returned to her home, where she is reported to be resting comfortably. . F uneral Resting ia Late Mrs. Elizabeth Kent Funeral services for the late Mrs. Elizabeth Kent were held Friday afternoon from the Emmanuel Episcopal Church in Grass Valle under the’ . The terms expiring direction of Holmes Funeral Hohe. Rev. Merrill Norton, rector, conduct'ed the obsequies. Mrs. Kent passed away earlier in the week in Seattle, Washington. Surviving her are a son, Frank Kent, of Stockton and daughters, Mrs. Georgia Bunny of Oakland, ~ and Mrs. Llorence Stogsvill of Gun cieag Wash; ington.(Many years ago Mrs. Kent and her late husband operated a novelty store on,Main street in Grass Valley. The family moved away from Grass ValNevada a City Nugget — Monday, April 12, aa 1943 TWO CANDIDATES FOR GRASS VALLEY SCHOOL BOARD ~~ Del F. Powell and Hugh Brown have filed their nomination papers with Clerk Leonard Prisk of the Grass Valley Board of Education, as candidates for office in that body. June 30th are those of A. G. George and Lauren Lake. These members of the board have not yet expressed an intention of becoming candidates to succeed themselves. The election will be held (May 21st. More mail postmarked ‘San Francisco is being received throughout the United States this year than ever before. ley in 1910. BRITONS FREED IN PRISONER SWAP WITH AXIS MIDDLEEAST PORIT—Obviously delighted at regaining their liberty, British soldiers are shown leaving the transport “'Talma” : that. brought them to a middle east port from Mersin, ‘Turkey. They were exchanged for 863-Axis prisoners at the Turkish port on March 21 in the war’s biggest swap of able!-bodied prisoners of. war. ‘From wer i ( After that Western thriller at the movies, Ben Ryder says: “You know, the West wasn’t all like that. While the gun-play ‘was goin’ on -respectable folks were weeding out undesirable elements.. zed-eye saloons and gambling joints. « And Ben’s right. There’s a spirit in America that’s always working for a better community. Take that ‘clean-up or close-up” program of the brewing industry, for instance. Its whole purpose iséo see that beer by Joe Marsh : my Y t is sold only in clean, respectable places. Everybody benefits from cooperation like that even folks who want Prohibition back. Because those beer folks are working for the same thing—a decent, law-abiding community. From where I sit the way isn’t to pass more laws, but to enforce the ones we've got, and, rely on America’s spirit of tol-: erance and cooperation. Vali No. 56 of a Series Copyright, 1943, Brewing Indy Foundation ASTER SUNDAYSUNDAY, APRIL 251 Fi. FOR EASTER— Your Choice of NO MEND, VAN RAALTE, CINDERELLA; ART PLUS OR MUNSING NEAR Priced at .... 98e, $1 00, $1. 19, $1 35 Pair FOR EASTER— LADIES’ MESH HOSIERY Priced at $1.35,-$1:49 Pair ' FOR EASTER— LADIES’ PRINCESS SLIPS . Oe Rayon or Satin Priced at _.. $1.25, . 59, $1.95, $2. 25, “ $2.95 Each FOR EASTER— CHILDREN’S PRINCESS SLIPS Fach 50c, 79c, $1.25 FOR EASTER— CHILDREN’S RAYON VESTS AND PANTIES Priced at _. SOc, 59¢, 65c Each ANKLE SOX.. 19c, 25¢, 29c Pair FOR EASTER— LADIES’ RAYON VESTS ANDi PANTIES SECOND UNITED STATES —NOW IN FULL SWING— THEY GIVE THEIR LIVES YOU LEND YOUR MONEY NEVADA COUNTYS QUOTA $650,000 INVEST AS MUCH AS YOU CAN —NOW . AGENTS FOR GOSSA. ‘AND “LADIES? DRESSES Priced at ..... $4. 95, $5. 95, $6. 95, $7.95, $9.95 Each LADIES’ SPRING COATS Priced at $11 .95,'$15.95, $19. 95, $24. 95, $26. 95 Each eo Ax COSTUME JEWELRY, FANCY HANDKERCHIEFS, NECK SCARFS, FABRIC GLOVES ee IT's NOT TOO LATE TO.MAKE YOUR OWN DRESS. YOUR CHOICE OF PRINTED RAYON, BEMBERG SHEERS, CHECK AND PLAID TAFFETAS—Priced from INFANTS LAWN DRESSES, BONNETS, ROMPERS, VESTS, SOX, CORSET FOUNDATIONS Ce 49c to $1.95 Yard —FOR EASTER —FOR EASTER —FOR EASTER IERES —FOR EASTER —v OR‘ EASTER -—-FOR EASTER SHOES APRIL 12th to . 7th R DRY GOODS AND LADIES’ READY-TO-WEAR STORE —116 Mill Street, Grass Valley— A. G. (Bert) Chegwidden, Proprietor 1? AND CHILDREN’S Priced at 506, 65¢, 79¢, $1.00, $1.25 Each bi \-#