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poss a
PAGE TWO
Nevada City-Grass Valley Nugget
305 Broad Street, Nevada City, Telephone 36 :
A Legal Newspaper, as defined by statute. Printed and Published at
Nevada City, California .
5 Sie & LEETES Dale ee es SO Owner and Publisher
Editor
MEESBETYS : ES wiles -oaitii
HARLEY M. LEETE, Jr. oe es ee
i
Published Semi-Weekly, Monday and Thursday
at Nevada Wity, California, and entered as
matter of the second class in the postoffice at
Q
Nevada City under Act of Congress, March 3,
1879. S
SUBSCRIPTION RATES
One year (in advance). .:...-2......cc.0.. $3.00
OnG@ aONGh 20a 30 cents
ADVERTISING
Most people don’t realize the news value of advertising.
They have the idea that a publisher cajoles readers into read-ing the advtrising by placing news matter next to it, so that
the reader, more or less stumbles on the ad by accident.
That isn't the way it happens at all. Most people-scan the
advertisements as avidly as they do the news. And some are
more interested in the ads than they 4re in stories.
Reading ads is like window shopping. Almost everyone
likes to window-shop. Sooner or later, they see something in
the window that they can’t resist and go in and buy it.
That's the way it is with advertising.
The New York daily, PM is an example to the point. PM
was going to give its readers a break—not bother them with
any advertising. PM had about every chance a newspaper
could— it was backed by one of the richest angels in the country, Marshall Field. But no matter how hard it tried it, didn’t
have enough reader-appeal. ‘
A few weeks ago. the wealthy publisher realized what
was evident all along. People like ads. PM, the adless paper,
now carries advertising.
In the news columns, subscribers read the hard facts of
what actually happens. In the advertising columns he reads, in
somewhat extravagant terms, of beautiful, glittering things
to own. The phraseology is different. It sparkles. It kids your
alon#® pleasantly. You know you're being kidded a little, but
it's like a pleasant dream. You enjoy it. H.M. L.'Jr.
JUST WONDERIN’
I wonder as she calls Nos
With all the lure of fragrant flowers,
From ‘fruitful vales and templed hills,
Through magic golden hours,
If the wide world wil! heed her call
And as the sounds of strife decease,,
Build here upon her wave washed shores
The Citadel of Peace.
California calls again and were her beloved’ poet laureate,
John McGroarty living today, he would put all the romance
and drama of her call into a poem as_ beautiful, appealing as
‘one he wrote long, long ago.
It seems eminently fitting for the makers of peace to find
a permanent home upon the shores of the Pacific. Here it was
that the organization took form and in a spirit of cooperation
and harmony which has since been often lacking. . Here in
California, that
“Lies not east nor west,
But like a scroll unfurled, .
Where the hand of God hath placed it,
Down the middle of the world.”
Here indeed looking out upon the greatest of all oceans,
in an atmosphere of cosmopolitan culture and quickened understanding, might well be reared a temple of peace and good
will which should increase in usefulness with every passing
year.
MAIN
MII.
By BOB PAINE
Twin Cities will ireet Mr. 1947
with amore than it’s: usual banw. At
least three big parties are planted.
Every night club will have something special. The Elks, as they have
for years, will entertain. their members with dark to dawn parties. But
the ibiggest shindig of all (gigantie,
colessal and ten more Hollywood adjectives if you would listen to Commander Victor Taminetti) is the
huge, monster, (there we go again)
cabaret to ‘be put on by the American
Legion at the Veteran's Building.
Reserved tables. Floor show every
few hours. Blond honeys to bring
the Scotch and. Following is the
first picture taken early in ’47. (A
. Nugget exclusive.)
Since Mrs. Lola Richmond is very
much in the news we thought we
would do a little checking on the
proprietor of the picketed Valley
Grill, From many a source comes the
information that she’s got a heart as
big as the great outdoors. Like many
a Nevada Countyan who © operate
their own private community chest
without fanfare it can be set in type
that Mrs. Richmond has used vanishing ink on many a charge on the
white cuffs she wears. Countless
meals have been served to Grass Valley’s needy at reduced prices or entirely forgotten people whose small
pensions just don’t provide enough
in these days of spiraling costs, have
found a friend in Mrs. Richmond.
‘We are going to name just one name
and one instance of Lola’s thoughtfulness. The seeing eye dog that
guides Fred Sherman across Main at
Mill Was purchased by Mrs. Richmond at a cost of somewhere around
$300, But when you ask Lola about
these kindnesses she smiles but does
not answer.
»
Looks like Grass Valley is going
to have not one but two
bowling alleys. The vaist acreage that
is the basement of the Memorial
Building already has ‘been blueprinted or alley use. Now we_hear
private ‘capital is ‘being deposited to
finance alleys for those unable to use
GV present ifraternal alley and the
Legion’s proposed one. It’s an exanmy.ofificer who is the brains. behind the deal.
A ¢
big new
A big national. weekly has had
their scout hereabouts counting the
lumber trucks and pencilling statistics about Nevada County’s biggest
industry—the sawdust that replaced
the gold dust payroll. A skilled writer is gathering the material and if
the article on local lumbering is sold
to the weekly will carry the story of Again our California calls; calls as she called to the earliest adventurers from the sunny land of Spain; calls again as
she called to the pioneers of gold rush years. Calls as she will
always call ‘“‘from peaks where the sunlight lingers long,
From vales in the purple dusk.”
Yes, California calls again and yet again, and I can think
of nothing more thrillingly’ delightful, fitting and dramatic,
than to find the peace loving nations selecting her shores for
the permanent home of the peace making organization which
they are now so laboriously building.
“And so, from her heart's unwearied love, .
Rings her voice with its olden thrill;
From the sea below and the skies igs:
She is calling, calling still.”
“Of old she called with her lips of song,
She called with her breath of musk,
From peaks where the sunlight lingers long,
From vales in the purple dusk; ;
She called to the seas with her tides of tang,
To the ships of the far off fleet,
And they came in the lure of the song she sang, .
With their white sails, to her feet.”
Adeline Merriam Conner
THE STINSON COMPANY
Ellen M. Stigson Wm. H. Stinson
PUBLIC STENOGRAPHER REAL ESTATE
MIMEOGRAPHING BUSINESS OPPORTUNITIES
NOTARY . SURETY BONDS
BUSINESS HOUR FIRE. INSURANCE
TELEPHONE SERVICE AUTO INSURANCE
: 102 WEST MAIN STREET
ag Telephone 101-J_ Grass Valley
the crashing fir and sugar pine to
20,000,000 readers.
The Grass Valley
Carol Choir has made
a small request — its,
an easy one to comply with— so lets
co-operate. They want Mill street
roped off at Main and at Neal during the time of their traditional
Christmas Eve carol singing on the
steps of the Union. They give their
time and talents to put on a good
show. T’aint fair that they should
compete with auto horns and the
screeching brakes.
®
This week’s bouquet goes to Dr.
. Daniel Hirsch for his suggestion that
the Chamber of Commerce plant a
living tree in some prominent spot
and that tree be used as the community treé each Christmas growing
bigger and more majectically each
year. This week’s brickibat to some
nameless Nevada County writer for
hot long ago in submitting a brief to
. the Hollywood nioguls on the life and
times of Montez — elsewhere you
have read where the price paid far
the movie rights alone fgr the novel
Lola were $100,000. Let‘s keep those
hundred thousand dollars at home!
NEVADA CITY-GRASS VALLEY NUGGET
Held in Shooting
AN EX-CONVICT, James C. Payne,
31, is‘charged with shooting four
‘persons in Detroit, Mich., following
a quarrel with his former wife,
Frances Payne Vieda. Authorities
declared Payne appeared at her
present home and became angry
when she refused to allow him to
take his daughter, 5, for a walk. The
shooting followed. (International)
BOY SCOUT-NEWS
SCOUT PROGRAM WILL BE JHOPARDIZED IF FUNDS NOT RAISED
As plang still go forward for ultimate attainment of the Tahoe Area
Council, Boy Sout Budget it was observed today by G. E. Kraetz, General
Appeal Chairman and ‘Local Campaign heads, that unless the iffunds
were raised Scouting. in the Tahoe
Area Council would ‘“‘stand still’ as
far as present and prospective programs ‘were concerned. It was announced that the. present field service
to registered Cub, Scout and Senior
Scout leadership would be maintained ‘but that as far as enrichment in
all Cubbing, Seouting and Senior
. Szouting ‘programs was concerned it
would remain about the same. With
the influx of people and ‘bogs through
out the Area and with a definite need
for more Cub Packs, Seout Troons
and Senior Units, it was felt that in
‘communities where the appeal had
jnot been completed, it would be well
within the realm of achievement. It
was further stated that those communities in the Area that have reached a successful conclusion have done
80 with a definite objective in view
for additional and more concentrated
field service to volunteer ~leaders
within their ‘community. One council
—One Budget is the program of the
Tahoe Area Council, Boy Scouts of
America and it was felt that all communities that had. not completed the
appeals would bend every effort to
do so within the next few weeks.
SPECIAL SCOUT BOARD MEETING
SET FOR DECEMBER 19
Announcement twas made today
that a special meeting of the Tahoe
Area Council ®xecutive. Board will
meet at the PGE Fire House on
Thursday evening, December 19 at
8 p. m. A resume of the current appeal will be given iby general chairman G. E. Kreatz appointment of
Annual Meeting ‘Committees and
Plans for That Function will be on
the Agenda.
SCOUT WINTER CAMP PLANS
SENT TO TROOPS
Announcement thas gone to all
Scout Troop Leaders in the Tahoe
Area Council regarding Plang for
. Winter Camp on January 2 3 4 and
\
5 1947. Detailed Bulletins and Reging the dates, cost of $5.00 per Scout
and the fact that Only Scouts of
First Class Rank of Above will be
able to participate. It was urged that
all who desire to attend should send
in their application fform propertly
filled out and the registration fee to
the Scout Offie, 924 Lincoln Way,
Auburn, as soon ag possible. All
Scouts will have to have medical
blanks and have a thorough medical
examination 48 hours before going
on the trip. Each Scout Troop will
take care of. transporting their
Scouts to and from Kingvale, as announced in this month’s council Bulletin.
MOODY-BAILES NUPTIALS
NEVADA CITY: Lauren H. Moody
Jr. and Gloria. Frances Bailes of this
city were married November 27 in a
quiet ceremony at the home of Justice of the Peace George w. Gildersleeve.
Mrs. Felicia J. Moody attended the
‘ride and Lauren H., Moody, Sr. ac-ompanied the groom.
Our vote fo~ the nart n° Tale Minw_
tez goes to Paulette Goddard, And
yours?
istration Blanks have been sent, giv-.
Harley M. Leete, Jr.
DAY-DREAMING, THE
POOR MAN’S OPIUM
iver in search of a more trivial
and less important topic or our column, today we discuss ‘Day-dreaming, The Poor Man's Opium’ This
mental candy can be got by anyone,
old or young, rich or poor. It can be
indulged in any hour of the waking fish ‘boat skimming the surface as if
day. It doesn’t cost a cent. iflyme with ite ereat red nail
MONDAY, DECEMBER 2, 1946
; :
JAMES RICKARD
GRASS !/VALLEY: Funeral serviecver Mortuary Saturday at 2°. mm.
S for James Rickard who died in a
Nevada City hospitdl Wednesday
By
duct “the service. Interment will be
in Greenwood Cemetery.
Santa Clara County 61 years ago.
Except for the war years he had
a miner in the local mines. He was a
member of the Grass Valley Owls
Surviving are his wife, Mrse. Ethel Rickard and two sons, Earl and
: — FUNERAL FOR
Ib Ik © A 'D es were held in the Hooper and WeaMorning. Rev. Frank Bu'ck will-conRickard was born in Almaden,
spent almost all his active years as
Lodge.
Carl Rickard both of San Francisco.
e * ° ° e . ° ° . °
Before we plot the beauties of -daydreaming, let us set up a couple of;
warning signposts. There are €xitremes—too much and too little. Too
much day-deaming puts you in the
ibughouse. You get so expert, your
dreams ‘become so beautiful that
real life looks ugly and frightens you.
Too little daydreaming turng your
mind into ‘an adding machine. You
iet a tense. expression on your face
and start making notes of unim/portant.details. The practical, material
world see! like the only one and
5. > mer
thereby assumes undue importance.
e
+ Champions depend on
Day-dreaming and pleasant memaia
ories are all mixed up together. You
can’t day-dream if you haven't got
anything to start with. But oncé you
get. the knack, you just turn on a
switch in your’ head and you're off
to the races—elephant races if you
prefer. And your eclephant always
wins, too.
Your body needa Meat
Our market is a real ,champion when it comes to quality
meats, service and fair price.
eS Sate q
©
When boring people try to steal
valuable minutes, press the brain
button and ‘take a trip to England
or Italy lor even Southern California.
Nothing strikes such a ‘blow ata
bore as seeing, upon his We carry the Best Meats victim’s
faite, the hiissfully unconcerned expression of the (day-dreamer. You ean obtainable. It is Our pride
be drinking wine on the Via Roma to serve our patrons with
in Naples while he ds telling what a ‘ PF
smart fellow he is, just having outfoxed Jones in tome deal tod pietty
for belief.
good meat at good values.
Like grog, day-dreaming can re-.
.
duce your efficiency—but booze not)
.
only wraps your brain in cotton, it .
melts your pocketbook. Let us say
!
that day-dreaming comes closer ‘al
giving you something for nothing, .
There iare so many things you can
do. automatically anid still indulge
in mental fiantasy—driving
a ‘ear,
walking, just sitting, running a ‘typewriter—but of course one must be
very careful to concentrate while doling serious work, running a type-. Lom
213 Commercial Street
Nevada City
Telephone 67
writer, running a — the suh had. =
just come up over the mainland, and
OPTOMETRIST
we gave the helmemian the order to
come around ninety degrees tto starEYES EXAMINED
GLASSES FITTED
board, ‘heading into the Straits for
312° Broad Street
the Port of Messina. A green velvet
projection of the shore ‘was labled
Telephone 270-W
Nevada City
Seylla on tthe chart and gure enough
‘where it said Charybdis was a whirling eddy ‘caused by the tide running
both ways ibetween Sicily and the
Italian coast. There was a strange
bright breeze that left the blue water
clear and slick, and sent a Sicilian
ARMY and NAVY MART
—ARMY SURPLUS—
‘CLOTHING HARDWARE
222 Mill Street Grass Valley, California
a
. MYERS
Mortuary Chapel
wMEMBER
Nalional Sled 2 Mortcians
ay INvitATIO™
(Formerly Holmes and Myers Funeral Home)
150 SOUTH AUBURN STREET
GRASS VALLEY — TELEPHONE 56
Now under the sole ownership and Management of Lawrence
Myers who offers his clients the services of a skilled staff and 21
years Ol personal experience.
ee
a cements: