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Collection: Newspapers > Nevada City Nugget

December 2, 1946 (8 pages)

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poss a PAGE TWO Nevada City-Grass Valley Nugget 305 Broad Street, Nevada City, Telephone 36 : A Legal Newspaper, as defined by statute. Printed and Published at Nevada City, California . 5 Sie & LEETES Dale ee es SO Owner and Publisher Editor MEESBETYS : ES wiles -oaitii HARLEY M. LEETE, Jr. oe es ee i Published Semi-Weekly, Monday and Thursday at Nevada Wity, California, and entered as matter of the second class in the postoffice at Q Nevada City under Act of Congress, March 3, 1879. S SUBSCRIPTION RATES One year (in advance). .:...-2......cc.0.. $3.00 OnG@ aONGh 20a 30 cents ADVERTISING Most people don’t realize the news value of advertising. They have the idea that a publisher cajoles readers into read-ing the advtrising by placing news matter next to it, so that the reader, more or less stumbles on the ad by accident. That isn't the way it happens at all. Most people-scan the advertisements as avidly as they do the news. And some are more interested in the ads than they 4re in stories. Reading ads is like window shopping. Almost everyone likes to window-shop. Sooner or later, they see something in the window that they can’t resist and go in and buy it. That's the way it is with advertising. The New York daily, PM is an example to the point. PM was going to give its readers a break—not bother them with any advertising. PM had about every chance a newspaper could— it was backed by one of the richest angels in the country, Marshall Field. But no matter how hard it tried it, didn’t have enough reader-appeal. ‘ A few weeks ago. the wealthy publisher realized what was evident all along. People like ads. PM, the adless paper, now carries advertising. In the news columns, subscribers read the hard facts of what actually happens. In the advertising columns he reads, in somewhat extravagant terms, of beautiful, glittering things to own. The phraseology is different. It sparkles. It kids your alon#® pleasantly. You know you're being kidded a little, but it's like a pleasant dream. You enjoy it. H.M. L.'Jr. JUST WONDERIN’ I wonder as she calls Nos With all the lure of fragrant flowers, From ‘fruitful vales and templed hills, Through magic golden hours, If the wide world wil! heed her call And as the sounds of strife decease,, Build here upon her wave washed shores The Citadel of Peace. California calls again and were her beloved’ poet laureate, John McGroarty living today, he would put all the romance and drama of her call into a poem as_ beautiful, appealing as ‘one he wrote long, long ago. It seems eminently fitting for the makers of peace to find a permanent home upon the shores of the Pacific. Here it was that the organization took form and in a spirit of cooperation and harmony which has since been often lacking. . Here in California, that “Lies not east nor west, But like a scroll unfurled, . Where the hand of God hath placed it, Down the middle of the world.” Here indeed looking out upon the greatest of all oceans, in an atmosphere of cosmopolitan culture and quickened understanding, might well be reared a temple of peace and good will which should increase in usefulness with every passing year. MAIN MII. By BOB PAINE Twin Cities will ireet Mr. 1947 with amore than it’s: usual banw. At least three big parties are planted. Every night club will have something special. The Elks, as they have for years, will entertain. their members with dark to dawn parties. But the ibiggest shindig of all (gigantie, colessal and ten more Hollywood adjectives if you would listen to Commander Victor Taminetti) is the huge, monster, (there we go again) cabaret to ‘be put on by the American Legion at the Veteran's Building. Reserved tables. Floor show every few hours. Blond honeys to bring the Scotch and. Following is the first picture taken early in ’47. (A . Nugget exclusive.) Since Mrs. Lola Richmond is very much in the news we thought we would do a little checking on the proprietor of the picketed Valley Grill, From many a source comes the information that she’s got a heart as big as the great outdoors. Like many a Nevada Countyan who © operate their own private community chest without fanfare it can be set in type that Mrs. Richmond has used vanishing ink on many a charge on the white cuffs she wears. Countless meals have been served to Grass Valley’s needy at reduced prices or entirely forgotten people whose small pensions just don’t provide enough in these days of spiraling costs, have found a friend in Mrs. Richmond. ‘We are going to name just one name and one instance of Lola’s thoughtfulness. The seeing eye dog that guides Fred Sherman across Main at Mill Was purchased by Mrs. Richmond at a cost of somewhere around $300, But when you ask Lola about these kindnesses she smiles but does not answer. » Looks like Grass Valley is going to have not one but two bowling alleys. The vaist acreage that is the basement of the Memorial Building already has ‘been blueprinted or alley use. Now we_hear private ‘capital is ‘being deposited to finance alleys for those unable to use GV present ifraternal alley and the Legion’s proposed one. It’s an exanmy.ofificer who is the brains. behind the deal. A ¢ big new A big national. weekly has had their scout hereabouts counting the lumber trucks and pencilling statistics about Nevada County’s biggest industry—the sawdust that replaced the gold dust payroll. A skilled writer is gathering the material and if the article on local lumbering is sold to the weekly will carry the story of Again our California calls; calls as she called to the earliest adventurers from the sunny land of Spain; calls again as she called to the pioneers of gold rush years. Calls as she will always call ‘“‘from peaks where the sunlight lingers long, From vales in the purple dusk.” Yes, California calls again and yet again, and I can think of nothing more thrillingly’ delightful, fitting and dramatic, than to find the peace loving nations selecting her shores for the permanent home of the peace making organization which they are now so laboriously building. “And so, from her heart's unwearied love, . Rings her voice with its olden thrill; From the sea below and the skies igs: She is calling, calling still.” “Of old she called with her lips of song, She called with her breath of musk, From peaks where the sunlight lingers long, From vales in the purple dusk; ; She called to the seas with her tides of tang, To the ships of the far off fleet, And they came in the lure of the song she sang, . With their white sails, to her feet.” Adeline Merriam Conner THE STINSON COMPANY Ellen M. Stigson Wm. H. Stinson PUBLIC STENOGRAPHER REAL ESTATE MIMEOGRAPHING BUSINESS OPPORTUNITIES NOTARY . SURETY BONDS BUSINESS HOUR FIRE. INSURANCE TELEPHONE SERVICE AUTO INSURANCE : 102 WEST MAIN STREET ag Telephone 101-J_ Grass Valley the crashing fir and sugar pine to 20,000,000 readers. The Grass Valley Carol Choir has made a small request — its, an easy one to comply with— so lets co-operate. They want Mill street roped off at Main and at Neal during the time of their traditional Christmas Eve carol singing on the steps of the Union. They give their time and talents to put on a good show. T’aint fair that they should compete with auto horns and the screeching brakes. ® This week’s bouquet goes to Dr. . Daniel Hirsch for his suggestion that the Chamber of Commerce plant a living tree in some prominent spot and that tree be used as the community treé each Christmas growing bigger and more majectically each year. This week’s brickibat to some nameless Nevada County writer for hot long ago in submitting a brief to . the Hollywood nioguls on the life and times of Montez — elsewhere you have read where the price paid far the movie rights alone fgr the novel Lola were $100,000. Let‘s keep those hundred thousand dollars at home! NEVADA CITY-GRASS VALLEY NUGGET Held in Shooting AN EX-CONVICT, James C. Payne, 31, is‘charged with shooting four ‘persons in Detroit, Mich., following a quarrel with his former wife, Frances Payne Vieda. Authorities declared Payne appeared at her present home and became angry when she refused to allow him to take his daughter, 5, for a walk. The
shooting followed. (International) BOY SCOUT-NEWS SCOUT PROGRAM WILL BE JHOPARDIZED IF FUNDS NOT RAISED As plang still go forward for ultimate attainment of the Tahoe Area Council, Boy Sout Budget it was observed today by G. E. Kraetz, General Appeal Chairman and ‘Local Campaign heads, that unless the iffunds were raised Scouting. in the Tahoe Area Council would ‘“‘stand still’ as far as present and prospective programs ‘were concerned. It was announced that the. present field service to registered Cub, Scout and Senior Scout leadership would be maintained ‘but that as far as enrichment in all Cubbing, Seouting and Senior . Szouting ‘programs was concerned it would remain about the same. With the influx of people and ‘bogs through out the Area and with a definite need for more Cub Packs, Seout Troons and Senior Units, it was felt that in ‘communities where the appeal had jnot been completed, it would be well within the realm of achievement. It was further stated that those communities in the Area that have reached a successful conclusion have done 80 with a definite objective in view for additional and more concentrated field service to volunteer ~leaders within their ‘community. One council —One Budget is the program of the Tahoe Area Council, Boy Scouts of America and it was felt that all communities that had. not completed the appeals would bend every effort to do so within the next few weeks. SPECIAL SCOUT BOARD MEETING SET FOR DECEMBER 19 Announcement twas made today that a special meeting of the Tahoe Area Council ®xecutive. Board will meet at the PGE Fire House on Thursday evening, December 19 at 8 p. m. A resume of the current appeal will be given iby general chairman G. E. Kreatz appointment of Annual Meeting ‘Committees and Plans for That Function will be on the Agenda. SCOUT WINTER CAMP PLANS SENT TO TROOPS Announcement thas gone to all Scout Troop Leaders in the Tahoe Area Council regarding Plang for . Winter Camp on January 2 3 4 and \ 5 1947. Detailed Bulletins and Reging the dates, cost of $5.00 per Scout and the fact that Only Scouts of First Class Rank of Above will be able to participate. It was urged that all who desire to attend should send in their application fform propertly filled out and the registration fee to the Scout Offie, 924 Lincoln Way, Auburn, as soon ag possible. All Scouts will have to have medical blanks and have a thorough medical examination 48 hours before going on the trip. Each Scout Troop will take care of. transporting their Scouts to and from Kingvale, as announced in this month’s council Bulletin. MOODY-BAILES NUPTIALS NEVADA CITY: Lauren H. Moody Jr. and Gloria. Frances Bailes of this city were married November 27 in a quiet ceremony at the home of Justice of the Peace George w. Gildersleeve. Mrs. Felicia J. Moody attended the ‘ride and Lauren H., Moody, Sr. ac-ompanied the groom. Our vote fo~ the nart n° Tale Minw_ tez goes to Paulette Goddard, And yours? istration Blanks have been sent, giv-. Harley M. Leete, Jr. DAY-DREAMING, THE POOR MAN’S OPIUM iver in search of a more trivial and less important topic or our column, today we discuss ‘Day-dreaming, The Poor Man's Opium’ This mental candy can be got by anyone, old or young, rich or poor. It can be indulged in any hour of the waking fish ‘boat skimming the surface as if day. It doesn’t cost a cent. iflyme with ite ereat red nail MONDAY, DECEMBER 2, 1946 ; : JAMES RICKARD GRASS !/VALLEY: Funeral serviecver Mortuary Saturday at 2°. mm. S for James Rickard who died in a Nevada City hospitdl Wednesday By duct “the service. Interment will be in Greenwood Cemetery. Santa Clara County 61 years ago. Except for the war years he had a miner in the local mines. He was a member of the Grass Valley Owls Surviving are his wife, Mrse. Ethel Rickard and two sons, Earl and : — FUNERAL FOR Ib Ik © A 'D es were held in the Hooper and WeaMorning. Rev. Frank Bu'ck will-conRickard was born in Almaden, spent almost all his active years as Lodge. Carl Rickard both of San Francisco. e * ° ° e . ° ° . ° Before we plot the beauties of -daydreaming, let us set up a couple of; warning signposts. There are €xitremes—too much and too little. Too much day-deaming puts you in the ibughouse. You get so expert, your dreams ‘become so beautiful that real life looks ugly and frightens you. Too little daydreaming turng your mind into ‘an adding machine. You iet a tense. expression on your face and start making notes of unim/portant.details. The practical, material world see! like the only one and 5. > mer thereby assumes undue importance. e + Champions depend on Day-dreaming and pleasant memaia ories are all mixed up together. You can’t day-dream if you haven't got anything to start with. But oncé you get. the knack, you just turn on a switch in your’ head and you're off to the races—elephant races if you prefer. And your eclephant always wins, too. Your body needa Meat Our market is a real ,champion when it comes to quality meats, service and fair price. eS Sate q © When boring people try to steal valuable minutes, press the brain button and ‘take a trip to England or Italy lor even Southern California. Nothing strikes such a ‘blow ata bore as seeing, upon his We carry the Best Meats victim’s faite, the hiissfully unconcerned expression of the (day-dreamer. You ean obtainable. It is Our pride be drinking wine on the Via Roma to serve our patrons with in Naples while he ds telling what a ‘ PF smart fellow he is, just having outfoxed Jones in tome deal tod pietty for belief. good meat at good values. Like grog, day-dreaming can re-. . duce your efficiency—but booze not) . only wraps your brain in cotton, it . melts your pocketbook. Let us say ! that day-dreaming comes closer ‘al giving you something for nothing, . There iare so many things you can do. automatically anid still indulge in mental fiantasy—driving a ‘ear, walking, just sitting, running a ‘typewriter—but of course one must be very careful to concentrate while doling serious work, running a type-. Lom 213 Commercial Street Nevada City Telephone 67 writer, running a — the suh had. = just come up over the mainland, and OPTOMETRIST we gave the helmemian the order to come around ninety degrees tto starEYES EXAMINED GLASSES FITTED board, ‘heading into the Straits for 312° Broad Street the Port of Messina. A green velvet projection of the shore ‘was labled Telephone 270-W Nevada City Seylla on tthe chart and gure enough ‘where it said Charybdis was a whirling eddy ‘caused by the tide running both ways ibetween Sicily and the Italian coast. There was a strange bright breeze that left the blue water clear and slick, and sent a Sicilian ARMY and NAVY MART —ARMY SURPLUS— ‘CLOTHING HARDWARE 222 Mill Street Grass Valley, California a . MYERS Mortuary Chapel wMEMBER Nalional Sled 2 Mortcians ay INvitATIO™ (Formerly Holmes and Myers Funeral Home) 150 SOUTH AUBURN STREET GRASS VALLEY — TELEPHONE 56 Now under the sole ownership and Management of Lawrence Myers who offers his clients the services of a skilled staff and 21 years Ol personal experience. ee a cements: