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Page: of 8
. The Nevada City Nugget, Friday, February 24, 1950—7
Every once in a while somebody comes into our office and starts a discussion about the COST of advertising
.. not only in the NEVADA CITY NUGGET but in newspapers, magazines and the radio generally. Honestly,
in our opinion advertising, particularly WEEKLY newspaper advertising, used judiciously and frequently, doesn’t
cost money at all.
Rather it helps move merchandise faster, permits distribution economies, provides for mass production and
mass sales and: ultimately lower’ prices, with savings both for the consumers, sellers, distributors, wholesalers and
manufacturers.
Take for example the classic case of the nationally-advertised light bulb. It costs only one-fourth as much
now as it did for an inferior one in 1923. Again, in 1929 the average radio set cost $135 and only a few thousand
persons were proud owners. Now an average set sells for about $40 with ownership in the millions. And so it °
goes: Mass production, spurred on by good advertising has brought prices down.
__ ADVERTISING PAYS . . . IN YOUR NEVADA CITY NUGGET
PS
~
ADVERTISING ~
FLOUR BAG GIFTS °
Flour gs have been converted
into gay, attractive tea towels for
shower a Christmas gifts. The
flour bags were salvaged from.
bakeries, . .undered, block-printed.
‘with a variety of colorful designs,
wd now are appearing in departr ent siores neatly packaged in cellophane, accc ‘ing to tl National
Cotton Council. :
TELETYPE AT SHERIFF'S
OFFICE READY TODAY
Completion of installation of
.a teleype in the Nevada county
sheriff’s office is expected today,
according to Sheriff Richard W.
Hoskins.
The machine is being’ installed
by the California department of
justice at no cost to the county,
Sheriff Hoskins reported, and it
will connect the office to a state-°
‘wide and inter-state circuit.
I GRACE OGDEN PASSES
AWAY IN NEVADA CITY
Miss Grace Agnes Ogden, 177,
Grass Valley, native of You Bet,
. was buried Mondav morning in
Odd Fellows cemeterv with finalrites conducted by Myers Grass _
Valley mortuary.
Miss Ogden died late Thursday afternoon in Nevada county
hospital where she had been hospitalized 13 davs following fracture of hip sustained in a fall.
She is survived by a _ niece,
Mrs. Thomas Hennerly, San
Francisco.
FINED $100
Homer O. Cox. Yuba City, was
fined $100 by City Judge Miles
D. Coughlin, charged with driving while drunk.
I guess you could call
Burgermeister the beer
that sells itself.
That’s really about all
. there is toit. Once peoif ple try Burgie, they
keep on buying it. And
they tell their friends
about Burgie, too.
.
{
{
‘
‘
{
‘.
.
So every day more and
more people ask for
Burgermeister, the
beer that is always
made the long, slow,
natural way.
San Francisco Brewing Corp.
San Francisco, California
Distributed by :
NEVADA CITY BOTTLING
Phone Nevada City 50