March 6, 1931 (6 pages)

oo . ¥ Mighty Title Borne by Many Unworthy Rulers Caesar was & title assumed by Octavianus, adopted son of the great dic; tator, Julius Caesar, and was by him handed down to his adopted son, T1berfus. It continued to be used by » Caliguia, Claudius and Nero as mem“ Dera, either by adoption or female deacent of Caesar's family; but though the family became extinct with Nero, -gucceeding emperors stil! retained the mame as part of their title, and it was the practice to prefix it to their own names, as Imperator Caesar, Domiti: anus Augustus. When Hadrian adoptAelius Verus, he allowed the latter to take the title of Caesar, and from this time, though the title Augustus continued to be confined to the reigning emperor, that of Caesar was also granted the second person in the state : and the heir presumptive to the throne. After the death of Nero, his name was . aGopted as a kingly title by succeedfng Roman emperors. This practice continued, and the same title was used 4m modern times, as in the case of ifeaiser and czar. Source of Fabled River Styx Merely Waterfall Solos, a village on the slopes of Mount Helmos, not far from Akrata im the division of southern Greece known as Achae, is near the supposed gite of the fabled River Styx. In Greek mythology the Styx is a mighty river, the tenth part of the water of Oceanus, which flows in the lower world. It-is described by Homer and ‘ Blesiod as the terrible biack water falling from a high precipice and dashing itself upon a lofty rock, through which it passed and then fell inte the ~Orathis. The fabled waters of the Styx have “4peen identified by students of antiq‘‘wity as the two slender cascades fallimg over a high perpendicular precipice of Mount Helmos, near Solos. After winding among a labyrinth of rocks the water unites to form a mountain torrent whieh eventually joins the River Akrata (Orathis). Superstidious feelings of dread still attach to the water, which is considered of a pecullarly noxtous character. Pliny Stirred to Wrath Those who have watched some volonteer fire companies in action will we amused by the fact that Pliny got all wrought up about this matter of fire-fighting back in 106 A. D., writes Joseph T. Armstrong in the New OrYeans Item-Tribune. . In a letter to the Roman emperor Trajan, Pliny deaeribed a fire at Nicomedia, which consumed several homes, the towa house and the temple of Isis. Pliny indignantly blamed this damage in part to “the indolence of the people, who manifestly stood idle and motionless spectators of this terrible calamity.” He ‘said there were in the town “neither engineers, buckets nor ahy single instrument suitable for ex. tinguishing fires,” and recommended that a company of 150 firemen be ‘formed. White House Baths “Oharming Dolly Madison,” one of the most gracious of Mhite House mistresses, set aside rooms for ‘bathing, and. instituted the first Presidential bathtubs. These bathtubs remained in the White House only until the entrance of Andrew Jackson, first plebeYan President, who promptly chucked them out of doors for representing something decidedly undemocratic, and therefore offensive to the common people. However, the bathtub returned with the fastidious Fillmore te remain evermore enshrined, although the Fillmore tub has long since ‘been replaced. t Teo Big to Lose Billy’ Brown was dreaming ef the ghorious game of football he waa going to have as soon as he got out of gehool. Me wasn't a bit interested ia the elephant, which was the subject eft the lesson to whieh he ought to Rave been listening. The teacher saw this and pounced on him. “Brown, where are elephants found?” he demanded sternly. Billy was staggered for a moment, Pet rose gallantly to the occasion. “P-please, sir,” he stammered, ‘“elephante are so big that they're hardly ever lost!” Mental Test An agent recently called on a aerth side mether trying to tnterest her in a set of books. Junior was peering through the pages so the caller showed him some pictures under “Mental Test.” One picture was that of a wagon without the “handle.” After —-gakingJunior several questions the woman enlightened him by saying that the wagon didn’t have a handle. Turning to a picture of a pig without a tail the youngster studied it intently for a few moments and said, “Why, the pig doesn't have a handle, either.” —Indianapolis News. Great Names for Small Towns That many Americans have traveled ‘n Europe might be deduced from the trails of Huropean names throughout the United States. Parts and Berlin are each to be found im 15 states, while #even undeveloped Londons, ranging in aize from 100 te 4,000 population, might be visited in a Gemestic grand tour. the proud possessor of all three, and fm addition has a Peking. Peking is te be fewnd in four other states also. —Geveland News. ing elsewhere the Lava Beds IN LAVA BEDS AREA New discoveries were made in the Modoe Lava Beds region. recently by a party headed by Forest Supervisor F. P. Cronemfiller, Jr., of the Modoc National Forest. While the seores of large caves and other natural curiosities exist\Wa~ tional Monument as well as point of historical interest are quite familiar to the forest rangers, a large den in the center of the national monument has remained practically unexplored by the government officers. Even J. D. Howard of Klamath Falls, an authority on the Modoc. Lava Beds, who has mapped most of the caves in, the region, has not made any extensive survey of this particular area, The chief. discovery made by Cronemiller and his companions was a large eave about two miles west of Juniper. Butte, the entrance to which was accidentally found by Road Foreman.Dan._A. -Davfs sometime ago. The entrance to this cave is a yawning hole about twelve feet square which droops off sheer. The floor of the cave is about fifty feet below the surface of the ground and Cronemiller and James F. Gassoway, an employe of.the forest service, ventured into the interior by -means of a rope ladder. While access to the interior of this big eave is by no means casy, the forest service men found that some adventurous spirit.-bad been there before them, It ts rather surprising that some yvanquero in past years has, not: accidentally ridden into this deep pit since the hole drops sheer from level ground to old time cow punehers is evidenced by a high ealrn: of rocks . visible for a good distance. This marker was evidently built about fifty or sixty years ago, probably about the time when this section was known throughout the West as the range of the Fairehilds and Dorris interests. : Cronemiller’s party also discovered four other large caves in this vicinity, One of these rivals any of the large eaves further south. Sevéral hundred feet long ,its roof is perfectly domed and the floor is almost as smooth as a city pavement. Another one nearby is a daylight cave in which Nature outdid herself in the matter of providing light. Its smooth floor, is pierced by two large skylights, and as the entrance at both ends is a gradual descent, it is much used by wild animals. From evidence found in the cave it has also been much used in past years during winter months by roof about forty feet above the! on the sufrounding range. In this cavern also the officers found a sealed glass jar containing the names of people who had visited the cave many: years ago. Since these new caves are well off the beaten track and far from any traveled roads, very few people will visit them, the rangers say. GOOD RUN OF STEEL TROUT IS REPORTED A very good run of steel head trout -was reported in the streams south of San Francisco several days ago by sportsmen in this district. Although some of these waterways carried a depth of only twelve inches at ‘the mouth some very sizable fish were noted passing through. One angler reported that several limits were taken within a few minpteg after the lines were cast into the stream. In. all cases the fishermen appeared satisfiel with their catches and departed within a short time after their arrival. Some of the old timers said that they had never seen the fish in such a sportsmanlike manner before, and wardens of the Division of Fish and Game verified the reports. Warning was given to two adventurers, armed with a hayfork, who were loitering along the banks of a river. sheepherders who range their foeks . Effieaey of advertising in the development of the west and the essential need not only for maintaining but inereasing this advertisig to cope with icreasing competition from other sections, are stressed in an article released for publication here by Felix 8. McGinnis, vice president of the Southern Pacific company in charge of system passenger traffic. Writing for the Februarw issue of Western Advertising and Western Business, the rail executive attributes much of the phenomenal grouth and cities the supplemental and strengthening force of individual advertising by railroads and steamship lines, “Advertising’s importanéy in our modern ecouomic life is so well reognized that we can concede, without argument, that it has been a factor in the progress and development of our western country,’ McGinnis writes. ‘ But the extraordinary extent of the influnce of advertising on . x; western grouth has been so much greater than in other parts of the country that its primary importance may not be generally recognized.” Declaring that the people of the MARCH 6, 1931 Paeific Coast have been “notabty advertising-minded” since the earyhistory of this region, the exective adds: “The ability to get together and-cooperate is a chararteristic of the West. It is well exemplified im both community and industrial ad) vertising. It.may been forced by the preasure of economic circumstances, but the fact remains that co-operat ive actions is making advertising more effective, and advertising, om the othef hand, is helping to increase community and regional conscious= ness. “Advertising, of course, is but omm factor in our western growth. Bué the general appreciation of adver tising as a force, plus the enerey and initiative to apply it, coupled with ability and desire to work together and to coordinate effort haw made advertising on the Pacifie Coast a most active element in our progress. We have had a good prod< uce and we have worked together t@< get the most out of advertising in selling it.” + 0 Rev. H. Buckner and Dr. Gele spent Wednesday in Downieville. William Coppen of Strawberry Valley, Yuba county, was a business isitor in this city Wednesday. Wave Kesserling, traveling repre: sentative for Carlisle and company is here on his regula business visi. 0. Subscribe for The Nugget ——— Arkansas is — hy we spend §2.000.00¢ 4 to put CAMEL cigarettes in the new Humivpor Pack W. have been in the tobacco business a long time down here at Winston-Salem and we take a lot of pride in the quality of the cigarettes we make. While we have spent a good many million dollars advertising Camels, we’ve always held to the old fashioned idea that the thing that really counts is what we put into our cigarette and not what we say about it. If we know anything about tobacco, and we think we do, Camels contain the choicest Turkish and the mellowest, ripest domestic leaves that money can buy. In fact we have every reason to be proud of the quality of Camels as they come from the factory, but the remark of an old friend of ours from Denver some time ago emphasized a point that has been the problem of the cigarette industry for years. ; As. he inhaled the smoke from a Camel we gave him in our offices one morning, he sighed with very evident enjoyment and then asked jokingly, “What is this, a special blend reserved for Camel executives?”’ “Certainly not,’’ we told him. ‘“This package of Camels was bought at the corner store this morning.”’ “Well,” he said, “I’ve been a dyed in the wool Caine] smoker for a good many years, but upon my soul i never got a cigarette as good as this in Denver. Hi you would give the rest of the world the hind of Camels yeu sell here in WinstonSalem, you ought to have ail the cigarette business there is.” ry daar statement simply emphasized again the cigarette industry’s most important problem. The more we thought. about it, the surer we were that he wus dead right, and that somehow, something must be done. Denver wasn’t getting a fair break. Neither in fact was any other town. The only people who really knew how good Camels could be,were the folks right here in Winston-Salem. That was due to a factor no . cigarette. manufacturer had ever been able to control. Naturally there is no differenoe whatever in the quality Re ery. ot Ey etiam Panes of the tobacco in Camels, whether you buy them in Winston-Salem, Denver or Timbuctoo. But up to now there has been a very real ‘difference in the condition of the cigarettes by the time they reached the smoker. . The flavor and mildness of fine tobacco depend upon the retention of its natural, not added, moisture content which is prime at about ten per cent. In spite of our great pains always to make sure Camels left the factory with just the right amount of natural moisture, no cigarette package had ever yet been designed that could prevent that precious moisture from drying out, oe are three things about a cigarette that can sting the tongue and unkindly burn the throat. (1) Cheap tobaccos. (2) Particles of peppery dust left in the tobacco because of inefficient cleaning methods. (3) A parched dry condition of the tebacco due to loss of natural moisture by overheating or evaporation. Always certain of the quality of our tobaccos we had already made Camel a “‘dustless’’ cigarette by the use of a specially designed vacuum cleaning apparatus exclusive with our factory. Now, if.we could perfect a package that would actually act as a humidor and retain-the natural moisture content, then Yuma, Arizona, could enjoy Cameis as much as we do here at Winston-Salem. We knew what “we wanted. We tried many things. We asked the Pittsburgh Testing Laboratory to help us. After many experiments and humidity tests covering all methods of packing cigarettes came the detailed report.of which this is the net: (A) No existing cigarette package, including those wrapped in glassine paper or ordinary . cellophane, gives anything like . adequate protection against evaporation. (B) AU cigarettes so packed tend to dry out rapidly from the day they are released from ‘the factory. (C) Only a waterproof mate‘vial with a specially devised gv pens Hipgueiiiaaa et ee = air-tight seal could give the desired protection. (D) This measure, while costly, could be relied on to keep Camels in prime condition for at least three months in any climate. If you have a technical bent, the graph below made by the Pittsburgh Testing Laboratory will show you the exact results of their exhaustive study.25 DAY CHART OF CIGARETTE MOISTURE LOSS 1 Average 50 packages * Unwrapped Package sel =a +} Glassine Wrapped Package i es Wee wa Regular Cellophane : . other Wrapped Package he” besse 30 3 Tose Pi oe 20 eet) on ee =. Camel Humidor Pack to at Moisture proof Cellewe bbane—Sealed Air Tight E DAYS D 0 Epo 9150 Q Pittsburgh Testing Laboratory chart above graphica shows you that only the Camel Humidor Pack eee cigarettes to you in prime condition You may be sure we gave this report a lot of careful study. We checked it and re-checked it and then we went ahead. We tried this device and that. At last we met success. The air-tight wrapping involved the designing of special processes, special machines. That eosts a lot of money, more than $2,000,000 the first year, but after you have tried Camels packed this modern new way we are sure you will agree it is a fine investment. For some time now every Camel that has left our factory has gone out in this new Humidor Pack. re ‘ e We have said nothing about it until now, to make sure your dealer would be able to supply you when the good news came out. Camel smokers of course have already discovered that their favorite cigarette is better and milder now than ever before. If you aren’t a Camel smoker, try them just to see what a difference there really is between harsh, dried out tobacco and a properly eonditioned cigarette. You can feel the difference, you can hear the difference and you certainly can taste the difference. Of course we’re prejudiced. We always have believed that Camel is the world’s best cigarette. Now we know it. . Just treat yourself to Camels in the new — Humidor Pack and see if you don’t agree. R. J. REYNOLDS TOBACCO COMPANY at

oo . ¥ Mighty Title Borne by Many Unworthy Rulers Caesar was & title assumed by Octavianus, adopted son of the great dic; tator, Julius Caesar, and was by him handed down to his adopted son, T1berfus. It continued to be used by » Caliguia, Claudius and Nero as mem“ Dera, either by adoption or female deacent of Caesar's family; but though the family became extinct with Nero, -gucceeding emperors stil! retained the mame as part of their title, and it was the practice to prefix it to their own names, as Imperator Caesar, Domiti: anus Augustus. When Hadrian adoptAelius Verus, he allowed the latter to take the title of Caesar, and from this time, though the title Augustus continued to be confined to the reigning emperor, that of Caesar was also granted the second person in the state : and the heir presumptive to the throne. After the death of Nero, his name was . aGopted as a kingly title by succeedfng Roman emperors. This practice continued, and the same title was used 4m modern times, as in the case of ifeaiser and czar. Source of Fabled River Styx Merely Waterfall Solos, a village on the slopes of Mount Helmos, not far from Akrata im the division of southern Greece known as Achae, is near the supposed gite of the fabled River Styx. In Greek mythology the Styx is a mighty river, the tenth part of the water of Oceanus, which flows in the lower world. It-is described by Homer and ‘ Blesiod as the terrible biack water falling from a high precipice and dashing itself upon a lofty rock, through which it passed and then fell inte the ~Orathis. The fabled waters of the Styx have “4peen identified by students of antiq‘‘wity as the two slender cascades fallimg over a high perpendicular precipice of Mount Helmos, near Solos. After winding among a labyrinth of rocks the water unites to form a mountain torrent whieh eventually joins the River Akrata (Orathis). Superstidious feelings of dread still attach to the water, which is considered of a pecullarly noxtous character. Pliny Stirred to Wrath Those who have watched some volonteer fire companies in action will we amused by the fact that Pliny got all wrought up about this matter of fire-fighting back in 106 A. D., writes Joseph T. Armstrong in the New OrYeans Item-Tribune. . In a letter to the Roman emperor Trajan, Pliny deaeribed a fire at Nicomedia, which consumed several homes, the towa house and the temple of Isis. Pliny indignantly blamed this damage in part to “the indolence of the people, who manifestly stood idle and motionless spectators of this terrible calamity.” He ‘said there were in the town “neither engineers, buckets nor ahy single instrument suitable for ex. tinguishing fires,” and recommended that a company of 150 firemen be ‘formed. White House Baths “Oharming Dolly Madison,” one of the most gracious of Mhite House mistresses, set aside rooms for ‘bathing, and. instituted the first Presidential bathtubs. These bathtubs remained in the White House only until the entrance of Andrew Jackson, first plebeYan President, who promptly chucked them out of doors for representing something decidedly undemocratic, and therefore offensive to the common people. However, the bathtub returned with the fastidious Fillmore te remain evermore enshrined, although the Fillmore tub has long since ‘been replaced. t Teo Big to Lose Billy’ Brown was dreaming ef the ghorious game of football he waa going to have as soon as he got out of gehool. Me wasn't a bit interested ia the elephant, which was the subject eft the lesson to whieh he ought to Rave been listening. The teacher saw this and pounced on him. “Brown, where are elephants found?” he demanded sternly. Billy was staggered for a moment, Pet rose gallantly to the occasion. “P-please, sir,” he stammered, ‘“elephante are so big that they're hardly ever lost!” Mental Test An agent recently called on a aerth side mether trying to tnterest her in a set of books. Junior was peering through the pages so the caller showed him some pictures under “Mental Test.” One picture was that of a wagon without the “handle.” After —-gakingJunior several questions the woman enlightened him by saying that the wagon didn’t have a handle. Turning to a picture of a pig without a tail the youngster studied it intently for a few moments and said, “Why, the pig doesn't have a handle, either.” —Indianapolis News. Great Names for Small Towns That many Americans have traveled ‘n Europe might be deduced from the trails of Huropean names throughout the United States. Parts and Berlin are each to be found im 15 states, while #even undeveloped Londons, ranging in aize from 100 te 4,000 population, might be visited in a Gemestic grand tour. the proud possessor of all three, and fm addition has a Peking. Peking is te be fewnd in four other states also. —Geveland News. ing elsewhere the Lava Beds IN LAVA BEDS AREA New discoveries were made in the Modoe Lava Beds region. recently by a party headed by Forest Supervisor F. P. Cronemfiller, Jr., of the Modoc National Forest. While the seores of large caves and other natural curiosities exist\Wa~ tional Monument as well as point of historical interest are quite familiar to the forest rangers, a large den in the center of the national monument has remained practically unexplored by the government officers. Even J. D. Howard of Klamath Falls, an authority on the Modoc. Lava Beds, who has mapped most of the caves in, the region, has not made any extensive survey of this particular area, The chief. discovery made by Cronemiller and his companions was a large eave about two miles west of Juniper. Butte, the entrance to which was accidentally found by Road Foreman..Dan._A. -Davfs sometime ago. The entrance to this cave is a yawning hole about twelve feet square which droops off sheer. The floor of the cave is about fifty feet below the surface of the ground and Cronemiller and James F. Gassoway, an employe of.the forest service, ventured into the interior by -means of a rope ladder. While access to the interior of this big eave is by no means casy, the forest service men found that some adventurous spirit.-bad been there before them, It ts rather surprising that some yvanquero in past years has, not: accidentally ridden into this deep pit since the hole drops sheer from level ground to old time cow punehers is evidenced by a high ealrn: of rocks . visible for a good distance. This marker was evidently built about fifty or sixty years ago, probably about the time when this section was known throughout the West as the range of the Fairehilds and Dorris interests. : Cronemiller’s party also discovered four other large caves in this vicinity, One of these rivals any of the large eaves further south. Sevéral hundred feet long ,its roof is perfectly domed and the floor is almost as smooth as a city pavement. Another one nearby is a daylight cave in which Nature outdid herself in the matter of providing light. Its smooth floor, is pierced by two large skylights, and as the entrance at both ends is a gradual descent, it is much used by wild animals. From evidence found in the cave it has also been much used in past years during winter months by roof about forty feet above the! on the sufrounding range. In this cavern also the officers found a sealed glass jar containing the names of people who had visited the cave many: years ago. Since these new caves are well off the beaten track and far from any traveled roads, very few people will visit them, the rangers say. GOOD RUN OF STEEL TROUT IS REPORTED A very good run of steel head trout -was reported in the streams south of San Francisco several days ago by sportsmen in this district. Although some of these waterways carried a depth of only twelve inches at ‘the mouth some very sizable fish were noted passing through. One angler reported that several limits were taken within a few minpteg after the lines were cast into the stream. In. all cases the fishermen appeared satisfiel with their catches and departed within a short time after their arrival. Some of the old timers said that they had never seen the fish in such a sportsmanlike manner before, and wardens of the Division of Fish and Game verified the reports. Warning was given to two adventurers, armed with a hayfork, who were loitering along the banks of a river. sheepherders who range their foeks . Effieaey of advertising in the development of the west and the essential need not only for maintaining but inereasing this advertisig to cope with icreasing competition from other sections, are stressed in an article

released for publication here by Felix 8. McGinnis, vice president of the Southern Pacific company in charge of system passenger traffic. Writing for the Februarw issue of Western Advertising and Western Business, the rail executive attributes much of the phenomenal grouth and cities the supplemental and strengthening force of individual advertising by railroads and steamship lines, “Advertising’s importanéy in our modern ecouomic life is so well reognized that we can concede, without argument, that it has been a factor in the progress and development of our western country,’ McGinnis writes. ‘ But the extraordinary extent of the influnce of advertising on . x; western grouth has been so much greater than in other parts of the country that its primary importance may not be generally recognized.” Declaring that the people of the MARCH 6, 1931 Paeific Coast have been “notabty advertising-minded” since the earyhistory of this region, the exective adds: “The ability to get together and-cooperate is a chararteristic of the West. It is well exemplified im both community and industrial ad) vertising. It.may been forced by the preasure of economic circumstances, but the fact remains that co-operat ive actions is making advertising more effective, and advertising, om the othef hand, is helping to increase community and regional conscious= ness. “Advertising, of course, is but omm factor in our western growth. Bué the general appreciation of adver tising as a force, plus the enerey and initiative to apply it, coupled with ability and desire to work together and to coordinate effort haw made advertising on the Pacifie Coast a most active element in our progress. We have had a good prod< uce and we have worked together t@< get the most out of advertising in selling it.” + 0 Rev. H. Buckner and Dr. Gele spent Wednesday in Downieville. William Coppen of Strawberry Valley, Yuba county, was a business isitor in this city Wednesday. Wave Kesserling, traveling repre: sentative for Carlisle and company is here on his regula business visi. 0. Subscribe for The Nugget ——— Arkansas is — hy we spend §2.000.00¢ 4 to put CAMEL cigarettes in the new Humivpor Pack W. have been in the tobacco business a long time down here at Winston-Salem and we take a lot of pride in the quality of the cigarettes we make. While we have spent a good many million dollars advertising Camels, we’ve always held to the old fashioned idea that the thing that really counts is what we put into our cigarette and not what we say about it. If we know anything about tobacco, and we think we do, Camels contain the choicest Turkish and the mellowest, ripest domestic leaves that money can buy. In fact we have every reason to be proud of the quality of Camels as they come from the factory, but the remark of an old friend of ours from Denver some time ago emphasized a point that has been the problem of the cigarette industry for years. ; As. he inhaled the smoke from a Camel we gave him in our offices one morning, he sighed with very evident enjoyment and then asked jokingly, “What is this, a special blend reserved for Camel executives?”’ “Certainly not,’’ we told him. ‘“This package of Camels was bought at the corner store this morning.”’ “Well,” he said, “I’ve been a dyed in the wool Caine] smoker for a good many years, but upon my soul i never got a cigarette as good as this in Denver. Hi you would give the rest of the world the hind of Camels yeu sell here in WinstonSalem, you ought to have ail the cigarette business there is.” ry daar statement simply emphasized again the cigarette industry’s most important problem. The more we thought. about it, the surer we were that he wus dead right, and that somehow, something must be done. Denver wasn’t getting a fair break. Neither in fact was any other town. The only people who really knew how good Camels could be,were the folks right here in Winston-Salem. That was due to a factor no . cigarette. manufacturer had ever been able to control. Naturally there is no differenoe whatever in the quality Re ery. ot Ey etiam Panes of the tobacco in Camels, whether you buy them in Winston-Salem, Denver or Timbuctoo. But up to now there has been a very real ‘difference in the condition of the cigarettes by the time they reached the smoker. . The flavor and mildness of fine tobacco depend upon the retention of its natural, not added, moisture content which is prime at about ten per cent. In spite of our great pains always to make sure Camels left the factory with just the right amount of natural moisture, no cigarette package had ever yet been designed that could prevent that precious moisture from drying out, oe are three things about a cigarette that can sting the tongue and unkindly burn the throat. (1) Cheap tobaccos. (2) Particles of peppery dust left in the tobacco because of inefficient cleaning methods. (3) A parched dry condition of the tebacco due to loss of natural moisture by overheating or evaporation. Always certain of the quality of our tobaccos we had already made Camel a “‘dustless’’ cigarette by the use of a specially designed vacuum cleaning apparatus exclusive with our factory. Now, if.we could perfect a package that would actually act as a humidor and retain-the natural moisture content, then Yuma, Arizona, could enjoy Cameis as much as we do here at Winston-Salem. We knew what “we wanted. We tried many things. We asked the Pittsburgh Testing Laboratory to help us. After many experiments and humidity tests covering all methods of packing cigarettes came the detailed report.of which this is the net: (A) No existing cigarette package, including those wrapped in glassine paper or ordinary . cellophane, gives anything like . adequate protection against evaporation. (B) AU cigarettes so packed tend to dry out rapidly from the day they are released from ‘the factory. (C) Only a waterproof mate‘vial with a specially devised gv pens Hipgueiiiaaa et ee = air-tight seal could give the desired protection. (D) This measure, while costly, could be relied on to keep Camels in prime condition for at least three months in any climate. If you have a technical bent, the graph below made by the Pittsburgh Testing Laboratory will show you the exact results of their exhaustive study.25 DAY CHART OF CIGARETTE MOISTURE LOSS 1 Average 50 packages * Unwrapped Package sel =a +} Glassine Wrapped Package i es Wee wa Regular Cellophane : . other Wrapped Package he” besse 30 3 Tose Pi oe 20 eet) on ee =. Camel Humidor Pack to at Moisture proof Cellewe bbane—Sealed Air Tight E DAYS D 0 Epo 9150 Q Pittsburgh Testing Laboratory chart above graphica shows you that only the Camel Humidor Pack eee cigarettes to you in prime condition You may be sure we gave this report a lot of careful study. We checked it and re-checked it and then we went ahead. We tried this device and that. At last we met success. The air-tight wrapping involved the designing of special processes, special machines. That eosts a lot of money, more than $2,000,000 the first year, but after you have tried Camels packed this modern new way we are sure you will agree it is a fine investment. For some time now every Camel that has left our factory has gone out in this new Humidor Pack. re ‘ e We have said nothing about it until now, to make sure your dealer would be able to supply you when the good news came out. Camel smokers of course have already discovered that their favorite cigarette is better and milder now than ever before. If you aren’t a Camel smoker, try them just to see what a difference there really is between harsh, dried out tobacco and a properly eonditioned cigarette. You can feel the difference, you can hear the difference and you certainly can taste the difference. Of course we’re prejudiced. We always have believed that Camel is the world’s best cigarette. Now we know it. . Just treat yourself to Camels in the new — Humidor Pack and see if you don’t agree. R. J. REYNOLDS TOBACCO COMPANY at