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Page: of 8

FRIDAY, NOV. 18, 1932
Nevada City Nu gget
305 Broad Street. Phone 36
= ene as defined by statute.
lished at Nevada City.
Printed and PubANDERSON BROS.
‘One year, os ‘Nevais county
Published semi-weekly, ome oe Friday, at “Nevada City, California, and entéred as mail matter of the second class in the
oe. at Nevada City, under Act of Congress, March 3, 1879.
—SUBERIPTION RATES
Outside: Nevada. county, in United States
There was a time when
iv mdicopaieiahesppiehe AND BUSINESS
advertising in a weekly newspaper was regarded as a sort of donation to the proprietor. The
paper was regarded as a civic institution that had to be
supported, the same as the local brass band, the church and
the chamber of commerce. And most ‘of the advertisers advertised because “‘they wanted to help the paper.”
Those reasons still hold
institution, and a mighty important one.
@ newspaper is a good town
good. A newspaper is a civic
The town without
to stay away from. The local
newspaper fights the battles of the community— it is the voice
of the community.
But aside from the civic aspect of supporting a newspaper, there has developed, in recent years, the realization that
advertising actually pays—that it is essential in building up a
business and selling merchandise. The development of chain
‘stores and other big selling organizations has done a great
deal to teach the small town merchant the value of advertising. Montgomery Ward & Company is probably the biggest
advertiser in the United States. It is safe to say that advertising has been the vital factor in the expansion of Montgomery
‘Ward & Company.
The small town merchant has learned that, if he is to
survive, he must advertise. The object of adverising is to
create, in the mind of the reader, the desire to buy. And successful advertising does just t hat. The buyer is looking for
bargains, values, and when he reads of something that he
needs—or wants—offered at a price that he can afford to pay,
you have the first step in a sa le.
That is the function of advertising—to bring together the
buyer and the seller. The seller must offer good merchandise
at a competitive price or he cannot expect to sell. He may
have good merchandise and his process may be right and still
he may not sell his goods—because he does not advertise.
These are the three things that make sales—good merchan
dise, fair prices and advertising.
The selection of an advertising medium is, of course, important. Money can be wasted in advertising and not bring
any results. Advertising must reach the people to whom the
goods are to be sold. The newspaper is the best means of doing this. The value of newspaper advertising is dependent on
the circulation. The advertising rate of the Nevada City Nugget is very low in relation to circulation—in fact the lowest
of any newspaper we know of.
A newspaper can only grow in size and in news content
in proportion to the growth of
who fail to realize this. The
advertising. There are people
advertising revenue is the factor that determines the size and the frequency of publication.
Any business man-can see that.
per, pay labor and overhead.
It takes revenue to buy paAnd the newspaper publisher
that does not keep his expense in the proper relation to his
income is headed for failure. As stated in previous issues the
Nugget will be improved and ‘eplarced just as fast as business
will permit.
NEWS COMMENT
(By Christian Anderson)
Motorlogue to Downieville
Now that the politics are settled
for four years there is a dearth of
subjects to write about, so let’s all
take a trip to Downieville. Seeing
that the sun is shining, and the air
brisk, it promises to be an interesting ride. God has endowed California with the beautiful Toyon shrub,
which right now is in full berry and
most carefully arranged along our
road to work. Our ride even were
‘worth while because of their heauty.
Squirrels and ground squirrels with
tails high in air, scurry hither and
yon just missing instant death under our wheels. —
Within 40 minutes we round a
. , Sharp corner and the village of San
~~ Juan pops into view and directly we
are at Henry MHuckin’s, where
Henry himself dispenses groceries,
Pleasant smiles, advice to drivers
and buys gold just like in 49
A whisper farther on our course
to the Fairway Market, a new enterprise for San Juan, which is rapidly coming into favor with the eatIng public. —
Then just for ducks let us go in
and say hello to Kern Fogarty, who
-Yuns the Moulton store and where
Buck Saw serves the population
with the letters which bring money
from home.
. Kern tells us there is some building activity in San Juan and business good. Then five miles round
‘many many corners and curves we
“eome to Wilsons Log Cabin general
store. Here we meet Joe Toly, who
willingly answers questions about
l the antiquated guns and ‘anti“ques which forstoon the place. The
_ ‘stock of goods carried indicate that
trade must be fairly brisk.
if A little farther on we artive at
ville, a. truly, “Western mounage, perched on a hill and
in the sunshine. Marks
Jarge beautifylly decorate, well mince’ 4 and well kept
but wé must go on as time slips
away and two miles farther we come
to Langley’s Park, with beautiful
cabins and tiffany set in the hills
and the mountains where weary
travelers or anyone in fact can find
a house and visit for a mighty
small sum per month. As we settle
down into the cushions for the longer .more rugged yet beautiful ride
to Lusk Camp within four miles of
Downieville, where Sam Lusk caters
to the miners, tourists, highway
workers, and all. Sam can still cut
some fancy capers on skies of which
he has some gorgeous specimens. .
But let’s get on to our destination
and here we are, at Cannon point
looking down on the white houses.
of the city of Downieville, founded
by another Anderson but named after Downie both old timers and for
aught I know empire builders in a
small way.
Lunch time brings us to Lloyds
restaurant, a place which would
credit a larger town, and _ across
the street Casta’s Red and White
store, with a general line of good
things to eat—at “down below”
prices.
Lest: we forget, that huge gold
scales in the corner in the glass
case actually gives one the creeps
with its accuracey yes! So accurate
that a pencil mark on a piece of
paper will move the beau off center, this scale is credited with having been in this location’ for 80
years and with having weighed in
excess of 40 millions in gold. Mr.
Costa has been offered a high price
well over $1,000 for the scale, but
steadfastly refuses to let this wonderful instrument leave his possession. Sometime go in and see. it
yourself for we must go back to Nevada City for dinner and later on we
will go again into this interesting
section of beautiful California.
About the year 1918 I wrote an
article for a magazine and as I read
it now it still sounds good-and if
you will bear with me here it is.
By J. L. Wolff
The Empire Mines
“In the making of the history of
Gold Mining in California, the Empire mine stands pre-eminent, not
alone fort its wealth, but for what
that mine, above all others, has
given inthe way of example and
earnest, well-applied endeavor—the
{ pioneer in deep mining, and the first
to regard Grass Valley mining a
legitimate business, controlled by the
Same laws and conditions as should
govern a well managed manufacturing establishment.’’ So wrote Mfr.
George W. Starr for the Mining and
Scientific Press in an article that
was reprinted in the First Annual
Report of the Empire Mines and Investment Company for the year ending December 31, 1900. And Grass
Valley, then, as it is now, was famous in every mining camp the
world over. From 1893 to 1898,
Mr. Starr had been consulting engineer for Barnato Brothers in South
Africa. During that period many men
came to him for mining positions—
most of whom had to be refused because there was no opening. of
these, one Englishman remarked as
he turned away, ‘No, of course, I
cannot get a position, but I will get
one yet, for I am going to America
to sleep one night in Grass Valley,
that I may be a practical mininzg
engineer!’? Among the many formerly connected with the Empire Mines
who later became famed throughout
pthe mining world can be mentioned,
in addition to Mr. Starr, George D.
Roberts (one of the original locators of the Ophir Hill ledges that
became the Empire Mines), J. W.
Gashwiler, William Clift (whose son
owns the Clift Hotel in San Francisco), Thomas Mein, David Watt,
David McKay, John Hays Hammond,
Richard Angove, H. A. Tilghman,
Coppes Thurston, V. M. Clememt,
and James D. Hague.
Mr. Starr then continues: ‘‘What
now (1900) constitutes the Empire
Mine is a consolidation into one
ownership and management of what
was formerly hundréds of claims.
The nucleus of this amalgamation
was the original Empire Mine on
Ophir Hill, discovered in October,
1850, by George D. Roberts, and
sold with adjoining claims in 1851
to Woodbury, Park and others, who
owned a quartz mill in Boston Ravine, known as the Empire mill. In
the spring of 1854 the Empire Mining company was incorporated, additional territory purchased, and operations commenced on a more systematic basis. In 1865-66 new works
were erected at an outlay of nearly
$200,000, including a thirty-stamp
mill, then one of the finest in the
state. The principal owner and manager at this time was Captain S.
W. Lee, whoclung to many of his
marine ideas. The interior of the
new mill was ceiled and painted and
the superstructure so designed that
it was always known as “The Steamboat Mill.”
But 15 years before two Germans
had built the first stamp mill——a
crude affair in which the stamps
were tree trunks shod with a piece
of iron! From this rough experimental start in Boston Ravine, new
a@ part of Grass Valley, the system
of crushing gold ore with stamps
weighing from a, quarter of a ton
up grew until by 1867 Grass Valley
had 30 mills with a total of 284
stamps dropping. Then as now,
the individual thump of a dropping
stamp blended with the thumping
of its neighbors until only a steady
roar was heard from one end of
Grass Valley to the other. And
nothing better expresses the thought
of a mine in operation nor gives
more vivid picture of the volume
being run than the accepted phrase
“She’s dropping 10 stamps” or ‘‘2
stamps” or ‘80.stamps.”
By 1900 the Empire Mines had
obtained tha claims and ledges that
were formerly operated-as the Ophir
The Yuba River Country
Rich Hill, Magenta, Osborne Hill,
Empire, and Danahue mines. The
original quartz mining claims acquired or ‘‘pégged out’ by the individual miners were 30 to 40 feet.
Two or more of these individuals
would go together and form a ‘“‘company,’ working their joint claims
together and _ buying adjoining
claims. -And so. the gold mining
ventures grew apace. But from 1867
to {1879 the Grass Valley mines were
supposed to be “‘petering out” and,
quoting from Mr. Starr, “Grass Valley was known as a worked out, dying camp, with but three mines in
active operation: The Idaho, New
York Hill, and Empire—the first in
‘bonanza,’ the other two in ‘borasco.’
May, 1880, the New York Hill
closed down (later reopened as part
of the North Star mine) leaving the
fate of the camp with the then great
Idaho and the struggling old Empire. To the Empire Mine Grass
Valley owes a debt of lasting gratitude, for in the history of the mine,
more than to all other circumstances
‘combined, is due Grass Valley’s
growth from a temporary mining
camp to an attractive city of permanent homes.”
ORGANIZATION OF CUB
PACK FOR THIS CITY
A meting of boys eligible for the
Cub Pack and their mothers is taking place at the Chamber of Commerce rooms this afternoon. Last
Monday a meeting wa sheld at the
favorable.
for the purpose of actually organizing the Pack.
The Cub Pack will be composed of
boys from 9 to 12 years of age.
When they are 12 years old the next
step for them will be to join the Boy
Scouts of America. The Pack work
will prepare them for th escout life
to come later.
Mr. Harris Ricsecker of Auburn,
Scout executive in charge of Nevada,
Placer and western Sierra counties,
is taking charge of the organization
work this afternoon. The work is
being sponsored by the Nevada City
Parent Teachers Association and
they have appointed Mr. G. R. Schrader as Cub Master. An assistant
will be later appointed to help him
inthe work.
An advisory board composed of
William Perry, George L. Jones and
Carl Tobiason has been established.
Their council will be engaged when
required.
The road crew from the Forest
Service that has been out all summer, returned to Nevada City Saturday. They brought back all of
their machinery for winter storage.
Alfred Sauvee, local ice and coal
man, is having his ice barn reroofed.
same time and the response was very .
This meeting =today is/
MINE LOCATIONS
Mammoth Placer—L, McCoy, et al
in Relief Hill Mining Dist.
Gold Hollow placer-—Henry Casci
et al in Washington mining district.
Mable quartz—Chas. L. Jeep et al
in Rough and Ready mining district.
Emperor quartz—Peter. Brunstetter, et al, in Newton mining district. ;
The Graniteville quartz — R. C.
Stafford, in Eureka mining district.
__Alta—Consolidated_Annex _placer—*
by Theodore Larson et al, in Graniteville mining district.
Diamond Grizzly—J. I! Grove, in
Washington mining districtNational Extension quartz—Maurice Campion, in Meadow Lake mining district. ’
Yellow Pine quartz — Maurice
Campion, in Meadow Lake mining
district. :
Bloody Run placer—S. W. McKinney and W. B. Wilson, in Médore’s
Flat mining district.
Black Crow quartz—Wm. Foott,
in Moore’s Flat mining district, in
southerly direction, from Fruitvale.
New Deal placer—L. EB. Woldit,
et al, in Quaker Hill mining district, in See. 19.
~ Millbrae—New telephone exchange
placed in service short time ago.
2 A
AURAL RELL LL MN
FOR THE BEST IN
TAMALES
«d RAVIOLAS
JASPER’S SPANISH
INN
Hills Flat
EAT THEM HERE OR
TAKE THEM OUT
Se
ETE ee nt Ge (it
PE eet TT
Es
THE NATIONAL HOTEL
and
COFFEE SHOP
Nevada City
California
STEAM HEAT
. Running Hot and Cold Water
wo
SEE BETTER
GEO. H. SHIRKEY, 0. D.
118 Mill Street
GRASS VALLEY,
THE
ROSE LEE
BEAUTY SHOPPE
Hair Dressing
Beauty Work
Famous Adele Miller
Toilet Articles
LOUISE MARTIN
MODERN
GLASSES
Eye
Ear
Nose
Throat
DR. SAWYER
Ott Bidg. Nevada City
Hours 2 to 4
hd tebe Ue
RELIABLE COLD
REMEDIES
Dickerman Cold Capsules
For The Relief of ‘Simple Colds
50c Box
Creasote and Squill.
Hill, Rush & Laton, Keefe and Judd, .
PMOL LIL UUU ALU LUG ILI IDL With altel e
HONEY-DU
for coughs due to colds a combination of Honey—
Horehound—Eucalyptus—Wild Cherry—Pine Tar
A Pleasant Tasting, Effective for Adults and Children
DICKERMAN DRUG STORE
Dee LULL tbat etal tte atte al eb eae Le RIE OUO OCOD OGM tt it lt Tt
HONS USNR U SSSR UNSEEN ESE B Bee ee
N.C. N. G. R. R. COMPANY
TIME TABLE
Effective Tuesday, June 28th, 1982
Trains leave Nevada City at 4:45
a. m.; Grass Valley 5:05 a. m. connect with S. P. train No. 295 arriving at San Francisco at 12:10 p. m.
Train arriving at Grass Valley at
2:10 p. m. and Nevada City 2:31 p.
m. bringing passengers from S. P,
train 294. Daily except Sunday. °
Trains leave Nevada City at 3:10
p. m.; Grass Valley 3:34 p. m.,
making direct connections with 8. P,
trains 21 and 20 for points Hast and
West, Train 21 arrives at San Francisco 10:10 p, m.
Train arriving at Grass Valley at
6:35 p. m., Nevada City 6:55 p. m.,
bringing passengers from S&S. P,
No. 20.
Ore and Bullion
Purchased
Licensed by State of California
Established 1907
WILDBERG BROS.
SMELTING & REFINING CO.
Offices: 742 Market St.,San Francisco
Plant: South San FranciscoPTT mM te j
A; HARTUNG
Watches, Jewelry
Silverware
Watches Skilfully Repaired
NEVADA CITY
CALIF.
LLL eS
:
MET TE ee
TRY THE..
TERMINAL HOTEL
60 Market St., SAN FRANCISCO
Y4 block from Terminal Station and
Ferry Building
4] é $9.00
a
A Splendid
Value
W.M. SELL, Jr: t. E, Esinaw
AEE ena gana.
Stop at the
MIDWAY BARBECUE
We Specialize on all
kinds of
BARBECUED MEATS
Half mile south of
Town Talk
Fn ene ee ee ee
aa sien rere RRR
CARLTON QUALITY
SHIRTS
are the BEST
4 fine shirts, 1 tie and $p#.98
I pair silk socks......
Delivered. Write and I'll call
and take your measure and order.
FRANK BURLOW
309 Mill Street
Grass Valley California
‘LCR AOA at tate se one SACRA!
1095 Phones 109 M
RAINY SEASON WILL
SOON BE HERE
Have Your Auto Tops Looked
We do all kinds of
Upholstering
JOHN W. DARKE
Commercial St.
over.
Nevada City
rs
NEVADA CITY
SANITARIUM
Elizabeth McD. Watson, Prop.
Open to aH_ reputable
physicians and surgeons
Mrs. Ainsworth Beauty Shop
118 W. Main St., Grass Valley
Phone 519-R
Genuine Tulip Wood Oil PerManent Wave ~2...0.0..... $5.50
PAR a a hs $5.00
Wet finger wave .... 25e and 35¢
50c Expert Marceling—Special....