November 28, 1930 (4 pages)

Dac oT aa SALES NOVEMBER 28, 1930 _ THE NEVADA CITY NUGGET, CALIFORNIA THE NEVADA CITY NUGGET ublished weekly on Thursdays at Nevada City, California. sand entered as mail matter of the second class in the postof‘fice at Nevada City, under Act of Congress, March 3, 1879. SUBSCRIPTION RATES “One Year. pny address in California, in advance ... $2.60 Outside Caizfornia, in U.S. .. : 2.50 “Three Months .60 "One Month ee ~<A Legal Newspaper of General Circulation for Nevada City “and Nevada County, as defined by legal statute. Printed and published at Nevada City. Elsie P. Willoughby. ie Publisher “Thomas C. Hume Oo ee ee ee a ADVERTISING! Now that the holidays are approaching, we think a word “to our merchants regarding advertising, will not go amiss. We have noticed in. our may years of publicity experience _ “that many, very many merchants putt off their holiday adver‘tismg until the last minute, just before the holiday rush and. ~are then surprised and disappoined that they fail to get results “from their publicity work. Thet ime to ~ advertise for holiday “trade is from 15 to 30 days before the opening of the holiday “season. This gives.the reader of the advertisement time to think -it over and make up his mind, and also gives the housewife an -Opportunity to figure out ways and means for the purchase of <articles desired. -A great deal of psycology enters into the field of ad“vertising. All advertising is a matter of Suggestion, no matter “how the advertising is done: The merchant that says he does ‘mot believe in advertising will spend hours fixing up his display “window, placing in plain sight of the passer-by the most tempt<ing display of goods to be found in his establishment, but still -he will insist that he does not believe in advertising whereas his «display window is nothing more or less than a display adver“timement, and a good one, we will admit. All advertising, as vwe have remarked before, is nothing more or less than sugges‘tion and newspaper advertisnig is the same thing. The only “difference is that only a very small proportion of would be ‘purchasers see the window display whereas thousands see the «advertiesment in the Newspapers, not only see them but read _ and study them. This is the age of publicity and he who emiploys the best medium of reaching the buying public achieves ‘the greatest success. For many years newspapers furnished ‘the only means for carrying messages to the buying public but ater, magazines and other publications entered the field and “then came circulars and other means and finally has come the “radio. : The merchant who reasons that he is so well known that he ~does not have to advertise is courting a visit from the sheriff. -Elderly readers of the Nugget will readily recall the days when «st. Jacob's Oil, a remedy that was in the medicine cabinet of =nearly every home in America some thirty years ago. It had “been placed there by the excellence of the product aided and sabetted by a great campaign of newspapr advertisising that “extended over a period of many years. We can visualize their =ads even up to this day. F inally the original owners sold out to “some concern for a large fortune. The New owners of St. Jacobs Oil reasoned that the product was so well known that -further advertising was throwing away money and discontin“ued the use of newspapers space. Immediately, sales began to “fall off and finally the new company went broke and now St. Jacob's Oil is only a memory. Cgpntless others have met with tthe same fate. and yet others, who persist in following the same cours will fall by the wayside. Many merchants say business is too poor to advertise-” The live merchant does his advertising BEFORE selling the goods to be_ sold and not -AFTER the goods are sold. He don’t need to advertise them ~safter they are sold. The way for a merchant to get more busi“ness 1s to go out after it by proper and consistent advertising ~and keep everlastingly at it and he is bound to get results. Newspaper advertising brings buyers and sellers together sat less expense and at far less effort than any: other medium, ssays Congressman Harold Knutson of Minnesota. DEPRESSION BLAMED ON GOLD SHORTAGE William. Jennmgs Bryan was ridiculed by all the orthodox economists in the United States when he made his fight for ‘the standardization of ilver in his campaign for president in 1896, but if he were alive and making that same campaign today he would be acclaimed as a hero and crowned with glory. It has become evident to all thinking men, not only in this ‘country but all over the world that we: haven't got enough _scirculating medium with which to carry on the immense business of the world today, and that is not all, we haven't got the gold bullion to store up and on which to base the issuing vof either paper or silver money to any great extent. So, what sare we going to do, asks FE. M. H. Lloydhead of the British ‘Empire Marketing Board and one of the leading commercial saut"orities of England, who comes out flat-footed and declares “the world wide depression is directly traceable to the lack of ‘money ard the scarcity of gold bullion. ~ Writing in the New Republic, he outlines the vicious circle _ how at work as follows: “Industry as well as agriculture is faced with a falling off “in demand and a slump in prices. The workers in industry ‘cannot get enough money to buy. what they want from the Yarmers because the farmers cannot get enough for their prouce to buy what they want from the workers in industry.” éAnd there you go, around and around in a merry whirl that no beginning and no ending. The remedy is so simple the men” cannot see it. More money by increasing the value . Simple, ain’t it? d goes on to show that while the world production in stuffs and raw materials has increased at the rate or three duction has not exceeded one aind three-fourths per cent per annum and is steadily declining: e Why, we wonder, can’t the powers that, be at Washington stabilize the price of silver for.the miner as‘ well.as he can stabilize the price of wheat for the farmer? The silver bullion will neither rot, mildew, nor burn up, while the wheat will do all of these and more: This farmer stuff smells like class legislation to us. Furthermore, while France and the United States have greatly increased their gold stocks during this period practically all the other countries of the world have suffered a depletion. Hence the cramping results of a natural gold shortage has been the result over most of the world. During the past two months a strong sentiment has been g’owing among the financiers of the country to raise the gold ounce value to at least $25-an ounce or stabilize silver at about 75 cents the ounce. DEAD? OR ONLY SLEEPING?) _,,"°,tsmore,Totine, Stine ° . S . To remove iodine stains, cover the stains with finely shaved white The following editorial clipped laundry soap. Moisten with cold wafrom the Placerville Republican is . ter and let stand for two hours then timely and direct to the point. If the' wash out with cold water. Mining organizations of the state : 0 have any intentions of making an ef-} FOR SALE—One 40 h. p. boiler; fort to benefit their condition by the also engine; compressor and reuse of the forthcoming session of the; ceiver. Easy to load and good state legislaure they should wake roads; up and get busy. The Republican! W. Lischer, Camptonville, Calif, in part says: . F “_'Phe-proposal-that-small-mines and’ FINE WATCH REPAIRING = prospects in California be exempt . RADIO SERVICE AND REPAIR . from taxation during the develop-' : ment stage and that insurance rates/ CLARENCE R. GRAY on-mines that are not actually pro-': ~ bassin Coyote St. Phone as ducing on a profitable basis has been . Work Called for and Delivere: advanced by business leaders of the 2 state who are interested in a revival . of the mining industry could and : Ore and Bullion . s would play in the state‘’s advance-'. ce aechasnd = ment with the proper encourage-! WILDBERG B ROS. ment, The time is but a couple a SMELTING & REF ING Co. ~ Offices: 742 Market i months away when the state legisla an Sasha Corpus ture will be in session and these mat. ters will be actively before the public — and it appears to be high time now & for those who are directly interested to start their organizations to work: in order to insure favorable consid. eration at the hands of the lawmak. ers of the staie. , Whether a complete tax exemption . is wise or not, remiains to be determined. Whether a drastic reduction on all mines or not can be: brought about or not, likewise must be determined by those with the power to enact legislation. But it is certain that neither of these reforms or any other improvement in in the present conditions can be brought about without the active support and concerted efforts of those engaged in mining. j Just what attitude Rolph will take when he takes office as governor, as’ regarding mining, is not known. With ! his association, with mining men and and leaders of the mountain counties however, it is safe to assume that he: will be open-minded onthe subject and that legislation enacted for the purpose of benefitting the most universally neglected industry of the enOSCAR E. WINBURN ATTORNEY AT LAW Suits 1-2.3 City HALL Bepe. GRASS VALLEY. CAL. Phone 47 DON’T DUCK. Meet your friends with neatly cleaned clothes. Did you ever see an old friend coming dowp the street in the distance, and realizing that your clothes were tire state would not be opposed by not neatly cleaned and _ pressed, him. : turned a corner to keep from meetWhether the organization of mining him? ers in California was blasted beyond hope of recovery by the veto of the hydraulic: bill last seasen, is not known. Perhaps there is still 2 skeleton organization with sufficient-life left in it to carry on the baitle for the rights of the mining industry. The California Mining Association with a chapter in this (Placer) county as well as in others along the Mother Lode, will survive or die upon its activities and its accom plishments in the forthcoming legislative session. Upon the work and activities of all association members depends the fate of mining depends. 0. U Wesley W. Davis motored to Sacramento Tuesday evening, returning Wednesday. He was accompanied on his return by his parents, Mr. and Mrs. W. W. Davis who will spend Thanksgiving and the week-end at their country home. They had as house guests over the holliday: Mr. and Mrs. Russel Farley, Mrs. Martin and son Richard of Sacramento, Miss Alberta Martin. of Berkeley. 0. Subscribe for The Nugget. that such a thing need never happen. Send your clothes often to the. GRASS VALLEY CLEANERS ED BURTNER, Proprietor. Phone 375 W Will call Monday and Thursday afternoons at your home and deliver on the next trip over. We will credit your phone charges. QUR MOTTO “Made in Nevada City of . the best materials.” 0 Patronize your home town merchants and_ watch Nevada City grow. KOPP'S BAKERY Nevada City, Calif. Battery Service Tire Service ONE STOP SERVICE AT Clarence Briggs Super Service Station. HIGH PRESSURE WASHING STEAM CLEANING Polishing and Greasing 111-113 B. Main St. -Phone 4 Grass Valley. Calif. We are now showing a new and up-to-date line of WINTER HATS Calalina, Meadowbrook, Muller and Raas AT PRICKS THAT ARE RIGHT TEMBSCH MILLINERY 141 Mill St. Grass Valley if interested address Geo. } 111 West Main St. Our cleaning prices are so moderate] FRENCH CORREL NEWS FRENCH CORRAL,— The past week has found farmer and, rancher busy ploying and sowing, and getting the harvest ready for next year, \A disagreeable north wind prevailed for several days during the week Again we had a fire scare in French Corral. A large field of grass belonging to Mrs. K. Boyles became’ ignited by sparks from a brush fire. Help was assembled soon as possible but more than half of fore they could get the fire under control. “TT, Staples of Graniteville had bu siness in French Corral Thursday. Stanley Housel of Shady Creek was a Friday visitor. J. R. Haslett and son, Lloyd, funeral of Mr. Hasletts brother-inthe large tract was burned over be-. made a trip to Chico to attend the. law, Mr. A. Haynes This case is particularly sad, as a wife and four smaii children are left to mourn the t2;. of a kind father. 0 DON’T FORGET ABOUT COAL Just a reminder. This is the best time to order your coal. Wehandte only the best grade of coal. Our rates are reasonable, our service is prompt. When you put your coal problem ia our hands you have nothing to worry about. Just phone 57. c UNION ICE DELIVERY A. V. Sauvee, Agt. i 60c to NOW ON DISPLAY H. DICKERMAN _CUTEX SETS Several New sizes and prices Tepe pm pepe ee ee ee a Tea P Tatar tat < ot : # Latest Styles ce e # Popular Prices } re " = i . » HOGAN’S 7 i aDL taT AT rk ed ed De ee ee a eee en ed ed ee Se eee eee ee e S OLN A) But the telephone service should be dependVO TG able. Our tne There should not be Clear weather—soil just too many on the line, right for turning—lots noise or interruptions of work crying to be from faulty transdone on the place—a oo mechanical part The wires should be needed! Notime to properly strung. waste, getting word off The. equipment to town. Every hour should be kept in good counts. Telephone! working order. THE Paciric TeLepHoNe AND TELEGRAPH ComPANy i NEVADA CITY SANITARIUM z Miss Elizabeth McD. Watson : * Equipped to handle Obstetrical, Surgical, Medicinal : ; and X-Ray Cases = : _ Modern Equipment Nevada City $ cS ret ta : 4 PENEEETHERRERONSO? $3.00 PEPER RE ae te bites 7

Dac oT aa SALES NOVEMBER 28, 1930 _ THE NEVADA CITY NUGGET, CALIFORNIA THE NEVADA CITY NUGGET ublished weekly on Thursdays at Nevada City, California. sand entered as mail matter of the second class in the postof‘fice at Nevada City, under Act of Congress, March 3, 1879. SUBSCRIPTION RATES “One Year. pny address in California, in advance ..... $2.60 Outside Caizfornia, in U.S. ... : 2.50 “Three Months .60 "One Month ee ~<A Legal Newspaper of General Circulation for Nevada City “and Nevada County, as defined by legal statute. Printed and published at Nevada City. Elsie P. Willoughby.. ie Publisher “Thomas C. Hume Oo ee ee ee a ADVERTISING! Now that the holidays are approaching, we think a word “to our merchants regarding advertising, will not go amiss. We have noticed in. our may years of publicity experience _ “that many, very many merchants putt off their holiday adver‘tismg until the last minute, just before the holiday rush and. ~are then surprised and disappoined that they fail to get results “from their publicity work. Thet ime to ~ advertise for holiday “trade is from 15 to 30 days before the opening of the holiday “season. This gives.the reader of the advertisement time to think -it over and make up his mind, and also gives the housewife an -Opportunity to figure out ways and means for the purchase of <articles desired. -A great deal of psycology enters into the field of ad“vertising. All advertising is a matter of Suggestion, no matter “how the advertising is done: The merchant that says he does ‘mot believe in advertising will spend hours fixing up his display “window, placing in plain sight of the passer-by the most tempt<ing display of goods to be found in his establishment, but still -he will insist that he does not believe in advertising whereas his «display window is nothing more or less than a display adver“timement, and a good one, we will admit. All advertising, as vwe have remarked before, is nothing more or less than sugges‘tion and newspaper advertisnig is the same thing. The only “difference is that only a very small proportion of would be ‘purchasers see the window display whereas thousands see the «advertiesment in the Newspapers, not only see them but read _ and study them. This is the age of publicity and he who emiploys the best medium of reaching the buying public achieves ‘the greatest success. For many years newspapers furnished ‘the only means for carrying messages to the buying public but ater, magazines and other publications entered the field and “then came circulars and other means and finally has come the “radio. : The merchant who reasons that he is so well known that he ~does not have to advertise is courting a visit from the sheriff. -Elderly readers of the Nugget will readily recall the days when «st. Jacob's Oil, a remedy that was in the medicine cabinet of =nearly every home in America some thirty years ago. It had “been placed there by the excellence of the product aided and sabetted by a great campaign of newspapr advertisising that “extended over a period of many years. We can visualize their =ads even up to this day. F inally the original owners sold out to “some concern for a large fortune. The New owners of St. Jacobs Oil reasoned that the product was so well known that -further advertising was throwing away money and discontin“ued the use of newspapers space. Immediately, sales began to “fall off and finally the new company went broke and now St. Jacob's Oil is only a memory. Cgpntless others have met with tthe same fate. and yet others, who persist in following the same cours will fall by the wayside. Many merchants say business is too poor to advertise-” The live merchant does his advertising BEFORE selling the goods to be_ sold and not -AFTER the goods are sold. He don’t need to advertise them ~safter they are sold. The way for a merchant to get more busi“ness 1s to go out after it by proper and consistent advertising ~and keep everlastingly at it and he is bound to get results. Newspaper advertising brings buyers and sellers together sat less expense and at far less effort than any: other medium, ssays Congressman Harold Knutson of Minnesota. DEPRESSION BLAMED ON GOLD SHORTAGE William. Jennmgs Bryan was ridiculed by all the orthodox economists in the United States when he made his fight for ‘the standardization of ilver in his campaign for president in 1896, but if he were alive and making that same campaign today he would be acclaimed as a hero and crowned with glory. It has become evident to all thinking men, not only in this ‘country but all over the world that we: haven't got enough _scirculating medium with which to carry on the immense business of the world today, and that is not all, we haven't got the gold bullion to store up and on which to base the issuing vof either paper or silver money to any great extent. So, what sare we going to do, asks FE. M. H. Lloydhead of the British ‘Empire Marketing Board and one of the leading commercial saut"orities of England, who comes out flat-footed and declares “the world wide depression is directly traceable to the lack of ‘money ard the scarcity of gold bullion. ~ Writing in the New Republic, he outlines the vicious circle _ how at work as follows: “Industry as well as agriculture is faced with a falling off “in demand and a slump in prices. The workers in industry ‘cannot get enough money to buy. what they want from the Yarmers because the farmers cannot get enough for their prouce to buy what they want from the workers in industry.” éAnd there you go, around and around in a merry whirl that no beginning and no ending. The remedy is so simple the men” cannot see it. More money by increasing the value . Simple, ain’t it? d goes on to show that while the world production in stuffs and raw materials has increased at the rate or three duction has not exceeded one aind three-fourths per cent per annum and is steadily declining: e Why, we wonder, can’t the powers that, be at Washington stabilize the price of silver for.the miner as‘ well.as he can stabilize the price of wheat for the farmer? The silver bullion will neither rot, mildew, nor burn up, while the wheat will do all of these and more: This farmer stuff smells like class legislation to us. Furthermore, while France and the United States have greatly increased their gold stocks during this period practically all the other countries of the world have suffered a depletion. Hence the cramping results of a natural gold shortage has been the result over most of the world. During the past two months a strong sentiment has been g’owing among the financiers of the country to raise the gold ounce value to at least $25-an ounce or stabilize silver at about 75 cents the ounce. DEAD? OR ONLY SLEEPING?) _,,"°,tsmore,Totine, Stine ° . S . To remove iodine stains, cover the stains with finely shaved white The following editorial clipped laundry soap. Moisten with cold wafrom the Placerville Republican is . ter and let stand for two hours then timely and direct to the point. If the' wash out with cold water. Mining organizations of the state : 0 have any intentions of making an ef-} FOR SALE—One 40 h. p. boiler; fort to benefit their condition by the also engine; compressor and reuse of the forthcoming session of the; ceiver. Easy to load and good state legislaure they should wake roads; up and get busy. The Republican! W. Lischer, Camptonville, Calif, in part says: . F “_'Phe-proposal-that-small-mines and’ FINE WATCH REPAIRING = prospects in California be exempt . RADIO SERVICE AND REPAIR . from taxation during the develop-' : ment stage and that insurance rates/ CLARENCE R. GRAY on-mines that are not actually pro-': ~ bassin Coyote St. Phone as ducing on a profitable basis has been . Work Called for and Delivere: advanced by business leaders of the 2 state who are interested in a revival . of the mining industry could and : Ore and Bullion . s would play in the state‘’s advance-'. ce aechasnd = ment with the proper encourage-! WILDBERG B ROS. ment, The time is but a couple a SMELTING & REF ING Co.. ~ Offices: 742 Market i months away when the state legisla an Sasha Corpus ture will be in session and these mat. ters will be actively before the public — and it appears to be high time now & for those who are directly interested to start their organizations to work: in order to insure favorable consid. eration at the hands of the lawmak. ers of the staie. , Whether a complete tax exemption . is wise or not, remiains to be determined. Whether a drastic reduction on all mines or not can be: brought about or not, likewise must be determined by those with the power to enact legislation. But it is certain that neither of these reforms or any other improvement in in the present conditions can be brought about without the active support and concerted efforts of those engaged in mining. j

Just what attitude Rolph will take when he takes office as governor, as’ regarding mining, is not known. With ! his association, with mining men and and leaders of the mountain counties however, it is safe to assume that he: will be open-minded onthe subject and that legislation enacted for the purpose of benefitting the most universally neglected industry of the enOSCAR E. WINBURN ATTORNEY AT LAW Suits 1-2.3 City HALL Bepe. GRASS VALLEY. CAL. Phone 47 DON’T DUCK. Meet your friends with neatly cleaned clothes. Did you ever see an old friend coming dowp the street in the distance, and realizing that your clothes were tire state would not be opposed by not neatly cleaned and _ pressed, him. : turned a corner to keep from meetWhether the organization of mining him? ers in California was blasted beyond hope of recovery by the veto of the hydraulic: bill last seasen, is not known. Perhaps there is still 2 skeleton organization with sufficient-life left in it to carry on the baitle for the rights of the mining industry. The California Mining Association with a chapter in this (Placer) county as well as in others along the Mother Lode, will survive or die upon its activities and its accom plishments in the forthcoming legislative session. Upon the work and activities of all association members depends the fate of mining depends. 0. U Wesley W. Davis motored to Sacramento Tuesday evening, returning Wednesday. He was accompanied on his return by his parents, Mr. and Mrs. W. W. Davis who will spend Thanksgiving and the week-end at their country home. They had as house guests over the holliday: Mr. and Mrs. Russel Farley, Mrs. Martin and son Richard of Sacramento, Miss Alberta Martin. of Berkeley. 0. Subscribe for The Nugget. that such a thing need never happen. Send your clothes often to the. GRASS VALLEY CLEANERS ED BURTNER, Proprietor. Phone 375 W Will call Monday and Thursday afternoons at your home and deliver on the next trip over. We will credit your phone charges. QUR MOTTO “Made in Nevada City of . the best materials.” 0 Patronize your home town merchants and_ watch Nevada City grow. KOPP'S BAKERY Nevada City, Calif. Battery Service Tire Service ONE STOP SERVICE AT Clarence Briggs Super Service Station. HIGH PRESSURE WASHING STEAM CLEANING Polishing and Greasing 111-113 B. Main St. -Phone 4 Grass Valley. Calif. We are now showing a new and up-to-date line of WINTER HATS Calalina, Meadowbrook, Muller and Raas AT PRICKS THAT ARE RIGHT TEMBSCH MILLINERY 141 Mill St. Grass Valley if interested address Geo. } 111 West Main St. Our cleaning prices are so moderate] FRENCH CORREL NEWS FRENCH CORRAL,— The past week has found farmer and, rancher busy ploying and sowing, and getting the harvest ready for next year, \A disagreeable north wind prevailed for several days during the week Again we had a fire scare in French Corral. A large field of grass belonging to Mrs. K. Boyles became’ ignited by sparks from a brush fire. Help was assembled soon as possible but more than half of fore they could get the fire under control. “TT, Staples of Graniteville had bu siness in French Corral Thursday. Stanley Housel of Shady Creek was a Friday visitor. J. R. Haslett and son, Lloyd, funeral of Mr. Hasletts brother-inthe large tract was burned over be-. made a trip to Chico to attend the. law, Mr. A. Haynes This case is particularly sad, as a wife and four smaii children are left to mourn the t2;. of a kind father. 0 DON’T FORGET ABOUT COAL Just a reminder. This is the best time to order your coal. Wehandte only the best grade of coal. Our rates are reasonable, our service is prompt. When you put your coal problem ia our hands you have nothing to worry about. Just phone 57. c UNION ICE DELIVERY A. V. Sauvee, Agt. i 60c to NOW ON DISPLAY H. DICKERMAN _CUTEX SETS Several New sizes and prices Tepe pm pepe ee ee ee a Tea P Tatar tat < ot : # Latest Styles ce e # Popular Prices } re " = i . » HOGAN’S 7 i aDL taT AT rk ed ed De ee ee a eee en ed ed ee Se eee eee ee e S OLN A) But the telephone service should be dependVO TG able. Our tne There should not be Clear weather—soil just too many on the line, right for turning—lots noise or interruptions of work crying to be from faulty transdone on the place—a oo mechanical part The wires should be needed! Notime to properly strung. waste, getting word off The. equipment to town. Every hour should be kept in good counts. Telephone! working order. THE Paciric TeLepHoNe AND TELEGRAPH ComPANy i NEVADA CITY SANITARIUM z Miss Elizabeth McD. Watson : * Equipped to handle Obstetrical, Surgical, Medicinal : ; and X-Ray Cases = : _ Modern Equipment Nevada City $ cS ret ta : 4 PENEEETHERRERONSO? $3.00 PEPER RE ae te bites 7