September 20, 1937 (10 pages)

{ MONDAY, SEPTEMBER 20, 1937 NEVADA CITY NUGGET . i PAGE FOUR-A SS always dependable organization has not only set and maintained a consistent, forward march'in the broad field of modern merchandising, but has, as well, through the wise medium of scrupulous, progressive management, grown from comparatively modest beginnings to its present day, Specializing in the dispensing of the prime quality products which have long ago made the Texas Company known and respected by car and truck owners the country over, it will be readily understood and appreciated why Davies Brothers Plaza Super Service Station is a magnet r reaching proportions. As the Alpha momentum while ahead as an essential publie service of call for large and sgmall mining companies, home motorists and tourists and o$hers; who continuously visit this prosperov: county seat of government on business and pleasStores gathered steadily forging organization that correctly anticipated every community need, its farsighted, well disposed executive head and General Manager, Mr. Fred F. Cassidy, was ever and always mindful of his firm’s incumbent duty: in the safeguarding of a community trust which the people of Nevada County as a whole, and large and small mining companies in particular, had confidently reposed in this, ; : : not, in California, or elsewhere, legitimate, living profit, it is no i F F : ing his respected PU ges eae ae cee more efificient or conscientious repre—_— _——— wonder Floyd Dailey enjoys a reputarien ke paige ged ly become " Ret rae pais c 8, completely stocked sentatives, nor have the people of The useful mining activities enertion, not only in building trades, but ’ y edly enynonym merchandising institution. Under Mr. Cassidy’s Sagacious direction, the progressive, generous policy wisely inaugurated on the outset, and whole-heartedly practiced throughout the long years of the or8anization’s creditable existence demonstrates, as nothing else could, a firms of large means and affluence at this writing, owe much of the success attained to the encouragement econémic welfare and personal safety Ple who deservedly confidence in their inherent honesty and sincerity of purpose, we are, we think, within the mark in affirming that the great Texas Company has Nevada City and County more enthusiastic boosters for the things that really matter in climate, scenic beauty, business, throughout than are Lionnel and Alton Davies. ay ure. Always courteous and accommodating, and sincerly considerate of the of that discerning element of peoplace _implicit industry and _ health this favored locality, NEVADA CITY’S LACE HOUSE ENTERPRISE Patriotic residents of Nevada City Entrance to the new> Nevada City $117,000. This structure contains 12: class 400 persons, with an excellent stage, office: with waiting room. The building is practically fire proof and equipped with modern furnishings for school purposes. elementary ‘school which cost rooms, an .auditerium ‘seating a teachers réom, a clinic,‘ library and WEIGHTY FACTOR IN COUNTY’S getically carried on by the Hoge Development Company, a: well-managed, progressive organization, owned, controlled and scrupulously conducted by Messrs Arthur W. Hoge and Arthur Hoge, Jr., father and son, ranks among Nevada County’s more tion. No public-spirited, local residents ion a basis that permits only of a financial and business circles, that -is of the very best. In a word, Mr. Dailey has honestly. earned the success, that has come to him, and should in future, as in the past, be generously patronized. The recent establishing in Nevada City of a model retail lumber yard, the columms of the Nevada City Nugget, on this, as on other special occasions, that, in the carefully moulded opinion of those who.are in a position to know; Mr. Forkner’s clean and creditable record as a responsible, competent building contractor} and far-sighted business. man is, as it should be, very closely linked with the worthwhile things that have enabled Nevada County expand and srow during the past half century. . Many of the county’s more pretentious homes, substantial business blo¢ks, public and private institutions, attractive resorts and fine .ndustrial plants will long stand out as worthy examples of Mr. Forkner’s skilled handiwork. Strictly on the merits of his thorough understanding er’s art, coupled with his ripe practical and technical knowledge of the joys the confidence and esteem of his brother contractors in the trade, and his good jwork is often favorably commented upon by reputable architects, construction’ engineers and building inspectors of wide repute throughout California: and far become news to interested readers of this Progress Edition at home and elsewhere, to learn that one of the of every phase of the modern build-. i T if eae RAS Roe 2S See “ 3 $ cs nee enlenieetesetoteteot LLM KRM MII EI IEEE EI MMT: SHH eteoloitletetotetotettedt A OB »pringboard ror Sierra Spor 34 e + i : HidiHieeicieleiieieiotoiieieieicloieleioiioieieieieieieisioletetetotatet ealelenensiesentetetesentestctonttestesonertste state teste tenentsteoesestesteaetResteststestelesestestetesteteesferteoleafetetecfoaestee seatestestestetens See tectentetesteste estestestestecesecstententest me aa a Hertente stork “ dl ¢" ALPHA STORES LIMITED gathering place for motorists, leave = WILLIAM FORKNER PROGRESS-. er in this community for the well j x <NOWN no s i i "EC y 3IN o we WIDELY KNOWN ae heb: in oo [NEVADA CITY’S BRAND NEW GRAMMAR SCHOOL. IVE CITIZEN AND BUSINESS MAN. known Feather River Mills products _ ORGANIZATION vig eae ae e best t an 2 : : Mr. William Forkner’s numerous, /@0d possessing, as Mr. De Schene Since the inception of the Alpha fiedsars foe the ici rn Re ae é / . appreciative patrons, trusting friends! does. a thorough understanding of ; Stores’ Limited in Nevada City and Vien wees ‘ 4 NOUS jusiness . and acquaintances will’ not, of. local community needs and seeing 4 I = Grass: Valley, this, responsible . and ere daily. . 3 course, be surprised to learn, through to it that appreciative customers get exactly what they ask for at priceg SO reasonable as to make for the. strictest economy, it is not surprising that Mr De ‘Schene has won the confidence of. farmers and others within and without the Twin Cities, © Ably assisted by his capable wife in the conduct of the extensive business built-up, Mr. and Mrs. De Schene are numbered among Nevada City’s more respected and responsible home loving citizens and business people whose honest and honorable commecial principles, justly entitle them to the preferential consideration and Support of all the People. CLIFF DeBERRY THE HOUSEWIFE'S FRIEND . If Cliff DeBerry is anything, he is so modern in his views and broad gaged in his methods that in the field of 20th Century merchandigin the great majority of homes throughout Nevada County and beyond. Specializing, as he does, in the handling, sale and servicing of such nationally renowned home and. institutional, utility appliances and equipment as Servel Electrolux Reimportant mining enterprises, and NEW RETAIL LUMBER YARD . Yd. : frigerators which, from the viewBice s conceded truism that individuals and DISTINCTIVE HOME as such, merits our best commendaWELCOME INNOVATION It will undoubtedly come as wel-. POint of unsurpassed, year-round service, coupled with unequalled economy to both city and country dwellers, are conceded the peer of : and the wide trade area around . have, during recent years, consistent-. the first unit of its kind to be ; eee recent ee : : Siven, and. generous accommedation . 1.6 long taken pardonable pride in. 1y and unselfishly done more t0. launched by The Tahoe Sugar Pine . ™0S*Pretentious oe oe ie extended at the hands of the manthe modern; economic commercial. maintain and sustain for Nevada Company, is, indeed, a welcome inBye Serionely comiceed Gittins tie ee a eee agement of Alpha Stores Limited at crucial periods when extended credit and kindred help was sorely needed. That Mr. Cassidy conducted all de@artments of his firm’s extensive and constantly growing business wisely and. well, is evidenced by the fact that with the advent of happier timf es and conditions, the gratitude of the patriotic people whom his firm] had befriended in lean years, not infrequently been likened to the adage of old having’ to do with the easting of bread upon promising waters. t ing, and with unbounded faith in the . inherent honesty and sincerity of; ranged store is numbered among the purpose manifest by his appreciative . oldest and best thought of business trial factor of such incalculable g00d. pined to constitute one of the most GOERS seneral PECOU MERCH. “tips advisor to all classes of customers, and equally strong faith. houses of the kind in the whole ofjto all and sundry, as to justify its. important and sléceethan commend: A high-minded, Bathious Saeauie ne loving Nevada County people. in Nevada County’s assured bright! Nevada County, notwithstanding oc-. tabulation as one of Nevada County’s. apie, home industrial edtersiee 05 whose public-spirited inclinations he fact should not be forgotten future, it is pleasing to note that the advantages for which this city’s disand is at present, perhaps more ‘than ever before, justly noted. ly referred to is a complete depository in has . en assortments of dry goods; also all Manner of skilfully manufactured wearing apparel admirably suited to more particular families and individuals who » In like manner, with confidence in. wont to appear at their best in the his own capacity as an experienced! home, as well as in public, private, merchant of vision and understand; business and’ social life. inctive Lace House always has been, The finely stocked and scrupulousmanaged, attractive establishment or anything and everything of value prime quality merchandise covring the category of carefully chosdesigned and are In that this spacious, finely arCounty an unsullied reputation for fair and honorable dealing with respect to the straight-forward, satisfactory conduct of negotiations between owners of valuable gravel and quartz mining properties, and trusting. mining-minded investment seekers, than have Arthur W. Hoge and son. 3 Their own extensivé operations furnish year-round, profitable employment to a representative number of deserveding family men, the continuous circulation of whose wages through various home channels, helps enrich all classes of people and materially enhances community welfare. In a word, the Hoge Development Company is a Nevada County indusnovation to the progressive industrial and commercial enteprises of the twin cities of Grass Valley and Nevada City, and Nevada County as a whole. : 'The Tahoe Sugar Pine Company, with head offices in the metropolis. of San Francisco and modern manufacturing plants at Graniteville and Emigrant Gap, takes favorable rank with other nationally reputable lumbering concerns whose useful activities extend throughout the length and breadth of the country, and beyond. : Specializing, as it doe’, in the exporting of prime quality Sugar Pine forward, honorable lines as to inspire pany’s extensive logging and manufacturing activities have long comconsistent application of Mr. Cassiarranged ‘business casional changes in ownership and management, its present standing as a weigh'ty, tangible, community, ecostabilizing, economic factors that, has, for a considerable period of time, proven of immense benefit in helpried on in California. the whole of Northern Since, therefore, honest, legitimate principles in his dealings with the] nomic asset is in all respects worthy deserving and needy, when occasion. of this traditionally famous old city required, was, as it should be, withia the turn of the tide from adversity . p to prosperity, rewarded many fold. It is, therefore, a matter worthy of more than passing mention, thatja 1937 finds the Alpha Stores Limited, not only in a healthy and flourishing} a condition, but in the fortunate posie tion, commercially, financially and socially, of enjoying in generous} D measure, the good will, confidence and esteem ofall classes of home loving people throughout) Nevada and neighboring counties, and the wholehearted co-operation and support of} 4 large and small mining companies in particular. Himself a successful mine operator, we are within the mark in affirming that perhaps no. other mer“chant in the whole of California, or the West for that matter, has more in common with ambitious, miningminded people from the hopeful, trusting prospector, to the executive such as the fine old mines that have made Nevada County famous A public spirited citizen, substanconceded expert in the fine art of modern merchandising, as well as mining, it need hardly be said that Alpha Stores Ltd., is at present, as heretofore, a boon to woman and child in Nevada County, ancially solid orzanization’s appraised worth to local mining enterprises, staff responsible for the supervision House deservedly enjoy the respect who fully realize and appreciate the ity and commercial progressiveness that merchandise of nationally and internationally known manufacture may be just as advantageously metropolitan’ centers. SAMUEL GOULD, EXPERIENCED, truck owners generally of Nevada County, have, in Mr. Samuel Gould whose modern workship is conveniently located in the Nevada City Garage on Commercial Street, Neheads of great producing properties} vada City, a top and body specialist whose expert knowledge of every the} phase of this very important work world over, than has Fred F. Cassidy.) entitles him to the confidence and generous support of all classes of tial taxpayer, good neighbor and 4. people. ive to first class fender, general body work, including blackwith Fred. F. Cassidy at the helm, the. smithing and scientific painting, with which Mr. Gould is not thoroughly every man,/ familiar, and the fact that he is al-ways busy amply attests the complete -and strictly on the merit of this fin-) satisfaction his fine handiwork has given all classes of people. nd all classes of discerning people rivileged to live here. The management and well trained nd conduct of Nevada City’s Lace nd esteem of that well disposed lement of our far-sighted citizenry riceless worth to this city‘s stabil-! acuired as in any ef’ the country’s SPECIALTY TRADESMAN Mining companies, and Gar and There is absolutely nothing relattop and Nevada City people as a whole ‘and technical standing in building ‘duly appointed building inspectors, have the right to be grateful that an ing keep this county’s legitimate investment opportunities before interested strangers, and at the same time inspire and hold public confidence. FLOYD DAILEY BUILDS DISTINCTIVE HOMES The home builder and the home maker in their respective spheres of . useful human endeavor, are of such outstanding importance to the welfare of any qommunity, that both deserve united county, state and national acclaim. Confining our remarks to certain Nevada County tradesmen of the first named category, it would-be hard, indeed, to over-estimate or over state the conceded worth of Mr. Floyd Dailey to the building trades as: represented in Nevada County’s twin cities, and the county as a whole. Mr. Dailey’s accredited, practical trades circles within and without the state of California, coupled with the very high regard in which\he is deservedly held by reputable architects, construction engineers and entitles him to the favorable consideration and implicit confidence of city, town and county officials, and others, who take just pride in seeing to it that public and = private buildings already erected in Nevada County are kept in a proper state of repair, and that proposed new buildings of any and every classification, regardless of the purpose intended, be so designed and constructed as to be in keeping with the spirit of newly opened Nevada competition should now, as always, be looked upon as a prime factor in the life of trade and commerce, the completely stocked retail yards of The Tahoe Sugar Pine Company now permanently located in Nevada City and conducted under the progressive Management of Mr. H. S. Foreman, will henceforth serve as a further, timely advantage that is already noticeable in all departments of locally controlled building trades. A worthy representative of his widely known and well thought of firm, Mr. ‘Foreman has had many years practical experience in all departments of the lumbering business and being, as he is, well remembered in various localities as a building contractor whose fine handiwork testifies to his capacity in the trade, Mr. Foreman may be depended upon to personally see to it that The rons, who already look upon the City retail yard as a boon to the entire county, will be dealt with along such straight foward, honorable lines as to inspire confidence and hold custom. For the information and enlightenment. of interested readers, the faet cannot be too widely publicized or too strongly stressed that The Tahoe Sugar Pine Company is a Nevada County home industry in the best sense of the term. The firm’s long established, modern. manufacturing Plants are valuable county assets and will henceforth gontinue;. as they have in the past, to furnish profitable, year-round employment o dethe times and thus reflect merited serving home people whose wages, Tahoe Sugar Pine Company’s pat-;' past quarter century in Nevada Gounty, bids fair to become a happy reality in the not far distant future. This movement will follow in the wake of the imposing new County Court House and the modern Post Office Building, that will, ’ere long, grace Nevada County’s capitol city. In the light of the foregoing, it is: unnecessary to more than casually remark that a responsible, conscientious and altogether dependable building contractor of. the type and caliber of Bill Forkner is justly entitled to, and should have, his fair share of all new public and private work offering, including, of course, the renovating and remodeling of all manner of buildings already in. existence but in need of repair and, on can, perhaps, be illustrated in no better way than through pointed reference to the recent sub division, sale and successfull settlement of an ideally located home site tract in the picturesque Cedar Ridge district which is intersected by the well traversed highway connecting Grass Valley with Colfax. Mr. Forkner’s contribution to the county’s general development and advancement, is certainly outstanding. This newest of the Twin Cities’ more popular sub division tracts is the present, permanent home of Mr. Forkner and his well thought of family. From the model community settlement economically effected by Mr. Forkner, has grown a popular merchandising business and _ gasoline service station which is ably managed and looked after by Mrs. Fork-ner and is of immense benefit to the enthusiastic new families who have wisely elected to locate on the Forkner Cedar Ridge tract; also neighborhood residents and the traveling public generally. In just recognition, therefore, of the appraised worth of, Mr. and Mrs. William Forkner and their correctly reared family, every man, woman and child who has the best interests of Nevada County‘s assured bright future sincerely at heart, should see to it that unselfish, home loving trades people such as the Forkners, be consistently accorded the fullest possible measure of _ preferential, community patronage and. co-operation throughout the four seasons of each and every year.Indeed, Mr. and Mrs. William Forkner have already proven themselvep wdighty factors in helping bring about the greater,growth and development of Nevada County‘s ‘Charles,.Beauty Salon conveniently ‘the more socially prominent and allTo this should be added the wide variety of exquisitely attractive and: ‘thoroughly satisfying merchandise daily turned out of mammoth plants of the great General Motors Corporation as represented in Frigidaire, and kindrred products. Maintaining, as he does, finely appointed and well stocked, storage quarters and show rooms in Nevada City and Grass Valley, and keeping in close, continuous contact, not only with appreciative housewives, but discerning business and professional: people, and industrial operators of Nevada County, Mr. DeBerry has, through the medium of well systematized, intelligently applied business getting methods, proven himself a valuable friend and conthat DeBerry’s is this extensive. trade territory for the handling and sale of the dependable Maytag Washer and Ironer, modern mechanical, labor saving devices that have won endless praise in domestic circles everywhere. Surrounding himself with only competent, experienced assistants of sound and measured judgment, Mr. DeBerry has painstakingly built up a standing in trade circles within ~ and without California’s boundaries, ~ and more particularly in local public and private channels, that reflects great credit on his commercial capacityj and above all, speaks volumes for the unquestioned fairness and absolute honesty that characterize every transaction, no matter how — large or how small, entered into with the DeBerry organization. Interested infomation seekers, whether friend or stranger, rich. or poor, desirous of investigating at first hand the genuine merits ‘of the wide range of modern appliances earried, are always welcome at DeBer-ry’s, and there is an old and true saying that from the viewpoint of absolute honesty, any trusting child is just as safe in Mr. DeBerry’s hands, or those of his. responsible staff, as would be a worldly wise, ~ grown person, headquarters in ETHEL CRASE BEAUTICIAN OF CAPACITYIn the finely, equipped, model located at 122% Broad street and ably presided over by Ethel Crage, round, particular ladies and young ladies residing in this section of Nevada County, are assured of up-tothe-minute accommodatoin and a and the community at large, it has a just claim on the professional par» ,ronage and support of all the people. credit on Nevada Coumty and itsS. /in turn, are constantly dispersed people. : 2 . through various local channels to the In this respect, not only neW. material advantage of all classes of brand of skilled service based On common sense, scientific, modernistic principles calculated to insure ¢ experienced, conscientious tradesman of Mr. Gould’s caliber is always prosperous Twin Cities, and the eounty as a whole, PLAZA SUPER SERVICE STATION ALWAYS BUSY The fact that the spacious, newly remodeled. premises given over to], the conduct of the Plaza Super Service Station occupy a strategic loeation that has long been regarded as a key position in Nevada City’s business life, coupled with the fact that Lionnel and ‘Alton Davies, the active moving spirits of this popular on hand to adequately care for cofnmunity needs, and on general principles, therefore, it would be shortsighted, work of any kind done by less responsible, outside people, so‘long as Mr. Gould is located here. PRINTED ON CLOTH. For sale at The Nugget Office. : i indeed, unpatriotic on the yart of anyone, to have top or body “No Trespassing' or Hunting Signs. building construction work, but the remodeling of buildings already in. existence, including fine cabinet work . and the scientific manufacture and installation of fixtures, entrusted to . Mr. Dailey, could not be in safer} hands. : ». Employing only conscientious! tradesmen who, like himself, believe . in adhering to “Golden Rule” prin-. ciples, and calculating the estimat. ed cost of all work to be undertaken . 2 Nevada County people. : All things considered, suffice to briefly remind this county’s patriotic citizenry as a whole, that The Tahoe Sugar Pine Company has a just claim to its fair share of all local business offering. / = Betty Bennett, -daughter of Mr. and Mrs. Clayton Bennett, spent the week end here. She is attending the Dominican Convent in San Rafael. & it should; {proprietor of the Nevada City Feed . NEVADA CITY FEED AND FUEL STORE HANDLES QUALITY PRODUCTS . best sense of the term, Mr. E. A. De Schene, the wide-awake, -hustling and Fuel Store at 201 Spring street, . has certainly proven. ‘himself the} right man in the right place. A feed and fuel specialist in the tomers maximum, economic, benefits and what is of far greater imp ance, lasting. satisfaction, _ A thorough student of every of the specialty profession of . choice, beautification . ¢ constantly practiced in t / Beauty Salon are a pronounced to Ethel Crase and entitle generous community patr Being, as he is, the exclusive deal-. ~ Substribe for ie a

{ MONDAY, SEPTEMBER 20, 1937 NEVADA CITY NUGGET . i PAGE FOUR-A SS always dependable organization has not only set and maintained a consistent, forward march'in the broad field of modern merchandising, but has, as well, through the wise medium of scrupulous, progressive management, grown from comparatively modest beginnings to its present day, Specializing in the dispensing of the prime quality products which have long ago made the Texas Company known and respected by car and truck owners the country over, it will be readily understood and appreciated why Davies Brothers Plaza Super Service Station is a magnet r reaching proportions. As the Alpha momentum while ahead as an essential publie service of call for large and sgmall mining companies, home motorists and tourists and o$hers; who continuously visit this prosperov: county seat of government on business and pleasStores gathered steadily forging organization that correctly anticipated every community need, its farsighted, well disposed executive head and General Manager, Mr. Fred F. Cassidy, was ever and always mindful of his firm’s incumbent duty: in the safeguarding of a community trust which the people of Nevada County as a whole, and large and small mining companies in particular, had confidently reposed in this, ; : : not, in California, or elsewhere, legitimate, living profit, it is no i F F : ing his respected PU ges eae ae cee more efificient or conscientious repre—_— _——— wonder Floyd Dailey enjoys a reputarien ke paige ged ly become " Ret rae pais c 8, completely stocked sentatives, nor have the people of The useful mining activities enertion, not only in building trades, but ’ y edly enynonym merchandising institution. Under Mr. Cassidy’s Sagacious direction, the progressive, generous policy wisely inaugurated on the outset, and whole-heartedly practiced throughout the long years of the or8anization’s creditable existence demonstrates, as nothing else could, a firms of large means and affluence at this writing, owe much of the success attained to the encouragement econémic welfare and personal safety Ple who deservedly confidence in their inherent honesty and sincerity of purpose, we are, we think, within the mark in affirming that the great Texas Company has Nevada City and County more enthusiastic boosters for the things that really matter in climate, scenic beauty, business, throughout than are Lionnel and Alton Davies. ay ure. Always courteous and accommodating, and sincerly considerate of the of that discerning element of peoplace _implicit industry and _ health this favored locality, NEVADA CITY’S LACE HOUSE ENTERPRISE Patriotic residents of Nevada City Entrance to the new> Nevada City $117,000. This structure contains 12: class 400 persons, with an excellent stage, office: with waiting room. The building is practically fire proof and equipped with modern furnishings for school purposes. elementary ‘school which cost rooms, an .auditerium ‘seating a teachers réom, a clinic,‘ library and WEIGHTY FACTOR IN COUNTY’S getically carried on by the Hoge Development Company, a: well-managed, progressive organization, owned, controlled and scrupulously conducted by Messrs Arthur W. Hoge and Arthur Hoge, Jr., father and son, ranks among Nevada County’s more tion. No public-spirited, local residents ion a basis that permits only of a financial and business circles, that -is of the very best. In a word, Mr. Dailey has honestly. earned the success, that has come to him, and should in future, as in the past, be generously patronized. The recent establishing in Nevada City of a model retail lumber yard, the columms of the Nevada City Nugget, on this, as on other special occasions, that, in the carefully moulded opinion of those who.are in a position to know; Mr. Forkner’s clean and creditable record as a responsible, competent building contractor} and far-sighted business. man is, as it should be, very closely linked with the worthwhile things that have enabled Nevada County expand and srow during the past half century. . Many of the county’s more pretentious homes, substantial business blo¢ks, public and private institutions, attractive resorts and fine .ndustrial plants will long stand out as worthy examples of Mr. Forkner’s skilled handiwork.. Strictly on the merits of his thorough understanding er’s art, coupled with his ripe practical and technical knowledge of the joys the confidence and esteem of his brother contractors in the trade, and his good jwork is often favorably commented upon by reputable architects, construction’ engineers and building inspectors of wide repute throughout California: and far become news to interested readers of this Progress Edition at home and elsewhere, to learn that one of the of every phase of the modern build-. i T if eae RAS Roe 2S See “ 3 $ cs nee enlenieetesetoteteot LLM KRM MII EI IEEE EI MMT: SHH eteoloitletetotetotettedt A OB »pringboard ror Sierra Spor 34 e + i : HidiHieeicieleiieieiotoiieieieicloieleioiioieieieieieieisioletetetotatet ealelenensiesentetetesentestctonttestesonertste state teste tenentsteoesestesteaetResteststestelesestestetesteteesferteoleafetetecfoaestee seatestestestetens See tectentetesteste estestestestecesecstententest me aa a Hertente stork “ dl ¢" ALPHA STORES LIMITED gathering place for motorists, leave = WILLIAM FORKNER PROGRESS-. er in this community for the well j x <NOWN no s i i "EC y 3IN o we WIDELY KNOWN ae heb: in oo [NEVADA CITY’S BRAND NEW GRAMMAR SCHOOL. IVE CITIZEN AND BUSINESS MAN. known Feather River Mills products _ ORGANIZATION vig eae ae e best t an 2 : : Mr. William Forkner’s numerous, /@0d possessing, as Mr. De Schene Since the inception of the Alpha fiedsars foe the ici rn Re ae é / . appreciative patrons, trusting friends! does. a thorough understanding of ; Stores’ Limited in Nevada City and Vien wees ‘ 4 NOUS jusiness . and acquaintances will’ not, of. local community needs and seeing 4 I = Grass: Valley, this, responsible . and ere daily. . 3 course, be surprised to learn, through to it that appreciative customers get exactly what they ask for at priceg SO reasonable as to make for the. strictest economy, it is not surprising that Mr De ‘Schene has won the confidence of. farmers and others within and without the Twin Cities, © Ably assisted by his capable wife in the conduct of the extensive business built-up, Mr. and Mrs. De Schene are numbered among Nevada City’s more respected and responsible home loving citizens and business people whose honest and honorable commecial principles, justly entitle them to the preferential consideration and Support of all the People. CLIFF DeBERRY THE HOUSEWIFE'S FRIEND . If Cliff DeBerry is anything, he is so modern in his views and broad gaged in his methods that in the field of 20th Century merchandigin the great majority of homes throughout Nevada County and beyond. Specializing, as he does, in the handling, sale and servicing of such nationally renowned home and. institutional, utility appliances and equipment as Servel Electrolux Reimportant mining enterprises, and NEW RETAIL LUMBER YARD . Yd. : frigerators which, from the viewBice s conceded truism that individuals and DISTINCTIVE HOME as such, merits our best commendaWELCOME INNOVATION It will undoubtedly come as wel-. POint of unsurpassed, year-round service, coupled with unequalled economy to both city and country dwellers, are conceded the peer of : and the wide trade area around . have, during recent years, consistent-. the first unit of its kind to be ; eee recent ee : : Siven, and. generous accommedation . 1.6 long taken pardonable pride in. 1y and unselfishly done more t0. launched by The Tahoe Sugar Pine . ™0S*Pretentious oe oe ie extended at the hands of the manthe modern; economic commercial. maintain and sustain for Nevada Company, is, indeed, a welcome inBye Serionely comiceed Gittins tie ee a eee agement of Alpha Stores Limited at crucial periods when extended credit and kindred help was sorely needed. That Mr. Cassidy conducted all de@artments of his firm’s extensive and constantly growing business wisely and. well, is evidenced by the fact that with the advent of happier timf es and conditions, the gratitude of the patriotic people whom his firm] had befriended in lean years, not infrequently been likened to the adage of old having’ to do with the easting of bread upon promising waters. t ing, and with unbounded faith in the . inherent honesty and sincerity of; ranged store is numbered among the purpose manifest by his appreciative . oldest and best thought of business trial factor of such incalculable g00d. pined to constitute one of the most GOERS seneral PECOU MERCH. “tips advisor to all classes of customers, and equally strong faith. houses of the kind in the whole ofjto all and sundry, as to justify its. important and sléceethan commend: A high-minded, Bathious Saeauie ne loving Nevada County people. in Nevada County’s assured bright! Nevada County, notwithstanding oc-. tabulation as one of Nevada County’s. apie, home industrial edtersiee 05 whose public-spirited inclinations he fact should not be forgotten future, it is pleasing to note that the advantages for which this city’s disand is at present, perhaps more ‘than ever before, justly noted. ly referred to is a complete depository in has . en assortments of dry goods; also all Manner of skilfully manufactured wearing apparel admirably suited to more particular families and individuals who » In like manner, with confidence in. wont to appear at their best in the his own capacity as an experienced! home, as well as in public, private, merchant of vision and understand; business and’ social life. inctive Lace House always has been, The finely stocked and scrupulousmanaged, attractive establishment or anything and everything of value prime quality merchandise covring the category of carefully chosdesigned and are In that this spacious, finely arCounty an unsullied reputation for fair and honorable dealing with respect to the straight-forward, satisfactory conduct of negotiations between owners of valuable gravel and quartz mining properties, and trusting. mining-minded investment seekers, than have Arthur W. Hoge and son. 3 Their own extensivé operations furnish year-round, profitable employment to a representative number of deserveding family men, the continuous circulation of whose wages through various home channels, helps enrich all classes of people and materially enhances community welfare. In a word, the Hoge Development Company is a Nevada County indusnovation to the progressive industrial and commercial enteprises of the twin cities of Grass Valley and Nevada City, and Nevada County as a whole. : 'The Tahoe Sugar Pine Company, with head offices in the metropolis. of San Francisco and modern manufacturing plants at Graniteville and Emigrant Gap, takes favorable rank with other nationally reputable lumbering concerns whose useful activities extend throughout the length and breadth of the country, and beyond. : Specializing, as it doe’, in the exporting of prime quality Sugar Pine forward, honorable lines as to inspire pany’s extensive logging and manufacturing activities have long comconsistent application of Mr. Cassiarranged ‘business casional changes in ownership and management, its present standing as a weigh'ty, tangible, community, ecostabilizing, economic factors that, has, for a considerable period of time, proven of immense benefit in helpried on in California. the whole of Northern Since, therefore, honest, legitimate principles in his dealings with the] nomic asset is in all respects worthy deserving and needy, when occasion. of this traditionally famous old city required, was, as it should be, withia the turn of the tide from adversity . p to prosperity, rewarded many fold. It is, therefore, a matter worthy of more than passing mention, thatja 1937 finds the Alpha Stores Limited, not only in a healthy and flourishing} a condition, but in the fortunate posie tion, commercially, financially and socially, of enjoying in generous} D measure, the good will, confidence and esteem ofall classes of home loving people throughout) Nevada and neighboring counties, and the wholehearted co-operation and support of} 4 large and small mining companies in particular. Himself a successful mine operator, we are within the mark in affirming that perhaps no. other mer“chant in the whole of California, or the West for that matter, has more in common with ambitious, miningminded people from the hopeful, trusting prospector, to the executive such as the fine old mines that have made Nevada County famous A public spirited citizen, substanconceded expert in the fine art of modern merchandising, as well as mining, it need hardly be said that Alpha Stores Ltd., is at present, as heretofore, a boon to woman and child in Nevada County, ancially solid orzanization’s appraised worth to local mining enterprises, staff responsible for the supervision House deservedly enjoy the respect who fully realize and appreciate the ity and commercial progressiveness that merchandise of nationally and internationally known manufacture may be just as advantageously metropolitan’ centers. SAMUEL GOULD, EXPERIENCED, truck owners generally of Nevada County, have, in Mr. Samuel Gould whose modern workship is conveniently located in the Nevada City Garage on Commercial Street, Neheads of great producing properties} vada City, a top and body specialist whose expert knowledge of every the} phase of this very important work world over, than has Fred F. Cassidy.) entitles him to the confidence and generous support of all classes of tial taxpayer, good neighbor and 4. people.

ive to first class fender, general body work, including blackwith Fred. F. Cassidy at the helm, the. smithing and scientific painting, with which Mr. Gould is not thoroughly every man,/ familiar, and the fact that he is al-ways busy amply attests the complete -and strictly on the merit of this fin-) satisfaction his fine handiwork has given all classes of people. nd all classes of discerning people rivileged to live here. The management and well trained nd conduct of Nevada City’s Lace nd esteem of that well disposed lement of our far-sighted citizenry riceless worth to this city‘s stabil-! acuired as in any ef’ the country’s SPECIALTY TRADESMAN Mining companies, and Gar and There is absolutely nothing relattop and Nevada City people as a whole ‘and technical standing in building ‘duly appointed building inspectors, have the right to be grateful that an ing keep this county’s legitimate investment opportunities before interested strangers, and at the same time inspire and hold public confidence. FLOYD DAILEY BUILDS DISTINCTIVE HOMES The home builder and the home maker in their respective spheres of . useful human endeavor, are of such outstanding importance to the welfare of any qommunity, that both deserve united county, state and national acclaim. Confining our remarks to certain Nevada County tradesmen of the first named category, it would-be hard, indeed, to over-estimate or over state the conceded worth of Mr. Floyd Dailey to the building trades as: represented in Nevada County’s twin cities, and the county as a whole. Mr. Dailey’s accredited, practical trades circles within and without the state of California, coupled with the very high regard in which\he is deservedly held by reputable architects, construction engineers and entitles him to the favorable consideration and implicit confidence of city, town and county officials, and others, who take just pride in seeing to it that public and = private buildings already erected in Nevada County are kept in a proper state of repair, and that proposed new buildings of any and every classification, regardless of the purpose intended, be so designed and constructed as to be in keeping with the spirit of newly opened Nevada competition should now, as always, be looked upon as a prime factor in the life of trade and commerce, the completely stocked retail yards of The Tahoe Sugar Pine Company now permanently located in Nevada City and conducted under the progressive Management of Mr. H. S. Foreman, will henceforth serve as a further, timely advantage that is already noticeable in all departments of locally controlled building trades. A worthy representative of his widely known and well thought of firm, Mr. ‘Foreman has had many years practical experience in all departments of the lumbering business and being, as he is, well remembered in various localities as a building contractor whose fine handiwork testifies to his capacity in the trade, Mr. Foreman may be depended upon to personally see to it that The rons, who already look upon the City retail yard as a boon to the entire county, will be dealt with along such straight foward, honorable lines as to inspire confidence and hold custom. For the information and enlightenment. of interested readers, the faet cannot be too widely publicized or too strongly stressed that The Tahoe Sugar Pine Company is a Nevada County home industry in the best sense of the term. The firm’s long established, modern. manufacturing Plants are valuable county assets and will henceforth gontinue;. as they have in the past, to furnish profitable, year-round employment o dethe times and thus reflect merited serving home people whose wages, Tahoe Sugar Pine Company’s pat-;' past quarter century in Nevada Gounty, bids fair to become a happy reality in the not far distant future. This movement will follow in the wake of the imposing new County Court House and the modern Post Office Building, that will, ’ere long, grace Nevada County’s capitol city. In the light of the foregoing, it is: unnecessary to more than casually remark that a responsible, conscientious and altogether dependable building contractor of. the type and caliber of Bill Forkner is justly entitled to, and should have, his fair share of all new public and private work offering, including, of course, the renovating and remodeling of all manner of buildings already in. existence but in need of repair and, on can, perhaps, be illustrated in no better way than through pointed reference to the recent sub division, sale and successfull settlement of an ideally located home site tract in the picturesque Cedar Ridge district which is intersected by the well traversed highway connecting Grass Valley with Colfax. Mr. Forkner’s contribution to the county’s general development and advancement, is certainly outstanding. This newest of the Twin Cities’ more popular sub division tracts is the present, permanent home of Mr. Forkner and his well thought of family. From the model community settlement economically effected by Mr. Forkner, has grown a popular merchandising business and _ gasoline service station which is ably managed and looked after by Mrs. Fork-ner and is of immense benefit to the enthusiastic new families who have wisely elected to locate on the Forkner Cedar Ridge tract; also neighborhood residents and the traveling public generally. In just recognition, therefore, of the appraised worth of, Mr. and Mrs. William Forkner and their correctly reared family, every man, woman and child who has the best interests of Nevada County‘s assured bright future sincerely at heart, should see to it that unselfish, home loving trades people such as the Forkners, be consistently accorded the fullest possible measure of _ preferential, community patronage and. co-operation throughout the four seasons of each and every year.Indeed, Mr. and Mrs. William Forkner have already proven themselvep wdighty factors in helping bring about the greater,growth and development of Nevada County‘s ‘Charles,.Beauty Salon conveniently ‘the more socially prominent and allTo this should be added the wide variety of exquisitely attractive and: ‘thoroughly satisfying merchandise daily turned out of mammoth plants of the great General Motors Corporation as represented in Frigidaire, and kindrred products. Maintaining, as he does, finely appointed and well stocked, storage quarters and show rooms in Nevada City and Grass Valley, and keeping in close, continuous contact, not only with appreciative housewives, but discerning business and professional: people, and industrial operators of Nevada County, Mr. DeBerry has, through the medium of well systematized, intelligently applied business getting methods, proven himself a valuable friend and conthat DeBerry’s is this extensive. trade territory for the handling and sale of the dependable Maytag Washer and Ironer, modern mechanical, labor saving devices that have won endless praise in domestic circles everywhere. Surrounding himself with only competent, experienced assistants of sound and measured judgment, Mr. DeBerry has painstakingly built up a standing in trade circles within ~ and without California’s boundaries, ~ and more particularly in local public and private channels, that reflects great credit on his commercial capacityj and above all, speaks volumes for the unquestioned fairness and absolute honesty that characterize every transaction, no matter how — large or how small, entered into with the DeBerry organization. Interested infomation seekers, whether friend or stranger, rich. or poor, desirous of investigating at first hand the genuine merits ‘of the wide range of modern appliances earried, are always welcome at DeBer-ry’s, and there is an old and true saying that from the viewpoint of absolute honesty, any trusting child is just as safe in Mr. DeBerry’s hands, or those of his. responsible staff, as would be a worldly wise, ~ grown person, headquarters in ETHEL CRASE BEAUTICIAN OF CAPACITYIn the finely, equipped, model located at 122% Broad street and ably presided over by Ethel Crage, round, particular ladies and young ladies residing in this section of Nevada County, are assured of up-tothe-minute accommodatoin and a and the community at large, it has a just claim on the professional par» ,ronage and support of all the people. credit on Nevada Coumty and itsS. /in turn, are constantly dispersed people. : 2 . through various local channels to the In this respect, not only neW. material advantage of all classes of brand of skilled service based On common sense, scientific, modernistic principles calculated to insure ¢ experienced, conscientious tradesman of Mr. Gould’s caliber is always prosperous Twin Cities, and the eounty as a whole, PLAZA SUPER SERVICE STATION ALWAYS BUSY The fact that the spacious, newly remodeled. premises given over to], the conduct of the Plaza Super Service Station occupy a strategic loeation that has long been regarded as a key position in Nevada City’s business life, coupled with the fact that Lionnel and ‘Alton Davies, the active moving spirits of this popular on hand to adequately care for cofnmunity needs, and on general principles, therefore, it would be shortsighted, work of any kind done by less responsible, outside people, so‘long as Mr. Gould is located here. PRINTED ON CLOTH. For sale at The Nugget Office. : i indeed, unpatriotic on the yart of anyone, to have top or body “No Trespassing' or Hunting Signs. building construction work, but the remodeling of buildings already in. existence, including fine cabinet work . and the scientific manufacture and installation of fixtures, entrusted to . Mr. Dailey, could not be in safer} hands. : ». Employing only conscientious! tradesmen who, like himself, believe . in adhering to “Golden Rule” prin-. ciples, and calculating the estimat. ed cost of all work to be undertaken . 2 Nevada County people. : All things considered, suffice to briefly remind this county’s patriotic citizenry as a whole, that The Tahoe Sugar Pine Company has a just claim to its fair share of all local business offering. / = Betty Bennett, -daughter of Mr. and Mrs. Clayton Bennett, spent the week end here. She is attending the Dominican Convent in San Rafael. & it should; {proprietor of the Nevada City Feed . NEVADA CITY FEED AND FUEL STORE HANDLES QUALITY PRODUCTS . best sense of the term, Mr. E. A. De Schene, the wide-awake, -hustling and Fuel Store at 201 Spring street, . has certainly proven. ‘himself the} right man in the right place. A feed and fuel specialist in the tomers maximum, economic, benefits and what is of far greater imp ance, lasting. satisfaction, _ A thorough student of every of the specialty profession of . choice, beautification . ¢ constantly practiced in t / Beauty Salon are a pronounced to Ethel Crase and entitle generous community patr Being, as he is, the exclusive deal-. ~ Substribe for ie a