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Page: of 4

Page F our
cr rece we en mee
RETAIL MERCHANT'S CLOUDS HAVE SILVER LINING
IF HE WILL USE RESOURCEFULNESS
worn corsets and sadirons—all priced low. People still like bargains and
the time to clear out your
Come, kitty! ‘Sic ’em
How retail merchants, faced with
an inability to get goods any more.
can turn vittory into defeat by a
” little resource “ulness, is described in
an article in the current issue of The
Rotarian:
now's
cats and dogs.
Rover!
new lines. Have you noticed how the
windows of certain chain tire stores
now look like drugstores—featuring everything from baseball bats to
Gladstone bags? Maybe thére’s-something you could stock that will supplement what you’re now selling. I
know of a big business built on the
idea of grocery stores selling utensils
in which to cook and serve food, just
as’ shops handling films also sell
cameras in which to use them.
can’t
author,
“You
asks the
get goods anymore?”
Walter B. Pitkin.
“Well, before ycu draw down the
Shades and turn in -the keys, how
about that junk on those back shelves or down in the basement? You’ve
charged it off. so anything you get
for it is’ clear profit. ,
“One Rotarian correspondent
writes about a village store that had
a lot of. half-forgotten muslin unloaded on it years ago by-—a supersalesman. It wais sold, every yard of
; it, when advertised as usable for wall
covering in home decoration. Maybe
you've got something at which your
customers once turned noses up, but
which they’d gladly buy now— if you
show them how to substitute it for
something they no longer can get.
“tAnother Rotarian tells of a dealer who dug into what he called his
“chamber Of horrors’’ and uncovered a case of old-fashioned kerosene
lanterns. The air raid precaution boys
eerved then Ue. ; “Here’s a report from a Georgia
“Here comes another idea: a. Rotarian: We were selling electric
white-elephant bargain. table. Set it iyefrigerators, washers and electric
right up there near the front door ranges. Now we've switched to vuland heap it.up with@gdd-lot items—. anizing’ for trucks and passenger
sardines and button shoes, shop-. cars. We have also installed a balancing machine to help our customers get more mileage from tires. All
BUS this work is cash—easy to get cash.
DRIVERS
WANTED
“But a note of warning. Don't
take on new goods just because you
can get them. Be reasonably sure ir
advance they will sell. If not you may
end up with a miniature department
store, unsatisfactory to your customers, annoying to established competitors, and a tbad headaehe. for
yourself. Think twice before;you get
off your'old beam,
The trick is to find the opportunity the other fellow has missed. The
war has changed the consumer com-plexion of many a community.
I:don’t think we’ll ever switch back
to longtime selling of anything.”
Hardware stores can pick up overlooked business and. éarn the gratitude of harassed consumers by buyGood Pay, Pleasant Work ing and selling used tools, vacuum
cleaners, motors and such. I’ve
Valuable Training Given learned through ano {her Rotarian
Opportunity for experienced ‘correspondent about one chap who
and inexperienced men to get : is doing that and has developed s9
into work essential now and much business reconditioning and
ater the war. Good future—servicing such items he has had, to
training fits you to an dle. add men to his payroll. He, I’m wagheavy motorized equipment. jerinig, is going to remain in business
Work now available in San . indefinitely.
Francisco bay. area..Get. fur‘(Mister Retailer, that leads me to
ther Borate hy contac‘ing o: a hot tip. Some morning when you
come down to your store, imagine
writing 3%
you’re your customer.
A. ¥. Allen looking at everything you see with
the eye of the apprehensive consumGREYHOUND LINES er. Do this, and you'll discover that
1919 MARKET STREET
OAKLAND, CALIF.
supplying him
is the way he
‘py, second only to
‘with what he asks for,
PROUSE DRIVE-IN
MARKET
OPEN SEVEN DAYS A WEEK. DRIVE OUT AND
SEE US
GRASS VALLEY-NEVADA CITY HIGHWAY
HONEY
PRODUCED BY ONE OF THE BEST APIARISTS IN
NEVADA COUNTY — SPECIAL— 5 POUND CAN
85 cents
This honey can be used in canning peaches.
Use 17 cup honey, 147 cup sugar; boil 5 minutes. Putin 10 to 12 peaches: peeled and
and halved. Boil 5 minutes. Seal in your jars.
PHONE 412
Blue Label KARO SYRUP, 114 bb. bot. 16c. 5 lb. can 40c
Dinner Bell Shortening, Durkee product, 3. lb. can 68c
GRAPE JUICE, Tea Garden, quart .......:........ . 34
Lynden’s Chicken Fricassee, 1 tb. 13 oz. can ......... 71¢
Del Monte Pineapple Juice 120z.10c. 16 0z. can 37c
25c Dunbar Southern Cove Oysters, 5 oz. can
Silver Crest Dry Pack Shrimps, 5 oz. can ,
Mt. Lassen Brand, Yellow Freestone Peaches—
No. 21% can .
State Fair Brand, Cling Peaches, No. 21/, can ..... 20c
Del Monte Pineapple, TOO) 2s CON 26c
Franco-American SPAGHETTI, No. 1 tall can...... 10c
MONARCH COFFEE, 1 lb. can
SCHILLING’S COFFEE, 1 Ib. can 32c.
)
{
YES, WE HAVE PLENTY OF TEA AND COFFEE.
LOCAL FRESH EGGS, Large, Per Dozen Grade A, 47¢
MEDIUM—32c
YES, WE ALWAYS CARRY ARMOUR’S GOOD
BACON ANP BEEF
‘Then give a thought to putting in .
is_ treated.
Save his time:
“Sorry; Sir;
Why not a. big}.
but We're Out of These
Items” sign right inside that front
door. It will avoid lots of explanations and reduce annoyances. its
better still if you direct him to a
competitor who can supply him with
the desired article. Don’t worry,
your customer will be like bread on
the water. and the chances are you
won’t have to wait many days. And
the ‘bread won't be soggy when it
comes back either.
*“*I know a hardware man I won’t
soon forget. That Rotarian saved me
money. I went in to buy a lawn mower. He had the mower and he could
have had the sale if he had let me
do all the’ talking. Instead, he aded. His man did it, and the cost was
a tenth of what I'd have paid for a
things in his line, I now go to him
first because I feel he is looking out
for me as well as No. 1. i
““With new goods curtailed, the
old stuff has got to do. That opens
up a lot of little doors. Garages are
featuring their repair services, and
some of them are winning the hearts/1
of lady customers by leaving
#rease spots on the seats or
wheel.
hardest luck, they write me,
up in their letters. One chap has
shifted altogether from. selling
things, which he can no longer get,. i
and concentrates on
he can deliver especially well. He
knows how to repair and to upholster. He also knows how to
interiors of automobiles. He is busy
——and says that hel never go back
to long-term-credit selling again.
**Maybe you have noticed, as have
I, a-tendency of some clerks in large
department stores to be curt with a
sort of “take it or leave it’ attitude.
. on the war
.
.
Spend the day j
in the business of making him hap‘. into effect, hospitals were receiving
(Bertram P. Brown, California health
Say a word, and all will be blamed
. Well, here’s an opportunity for the little retailer. The smaller the store the better the. chance
for developing that all-important}
Personal contact that makes customloyal, come what will. Often it
immers down to old-fashioned neizhborliness,
**Grocers
ers
in many com munities
{
. have learned to make friends tar
mers by pushing seasonal.crows—tomatoes, for-éexample—by featuring
them in windows and in advertising.
Farmers appreciate it. So do thrifty
i housewives.
Merchants do well to develop little
‘stunts that tie them closer to their
customers. I’m not thinking about
premiums now, but out-of-the-ordinary sorts of thoughtfulness. Why
mot, for example, conduct an unofficial employment exchange? The
‘farmer who has been selling you eggs
has strawberries rotting on the vine.
Widow Grass’ 14 year old boy is
dJt~ome from camp and is hankering
for something to do. Bring them toether and all concerned are happy.
If a few attempts of this sort work
out, you might install a blackboard,
With one half for jobs and the other
half for names and telephone numbers of folks who’d mow a lawn or
mind a baby or run a tractor, Give
this a fair trial.
“The lining of the cloud hanging
over small retailers these days may
mot assay high in the sort of silver
that jingles cash registers, but it has
its bright spots none-the-less. The
opportunity to sell cheerful service
is one. The clearing up of the instalwith the Jonses;”
couver,
writes me, and he goes on to say
that ‘Many families in the past have
had so many items ‘fon the go’”’ on
installments that the children have
suffered through lack of proper food
and clothing.”’
tailing will be the sounder after
war because of it.
in the cloud. Now when
slack is the time to get
bunch of deadbeat accounts tucked
away in the safe. Some work on them
may bring in unexpécted dollars from
vised me to have my old one repair-. folks who are drawing good: wages in
a war industry plant.
new one. Naturally, when I’m buying] ing over
that you retailers have a tough row
until the war is over, and even then
to hoe. But I do say, don’t give up
too easily. You don’t want to be a
public charge and the government
doesn’t want you to be one, even in
no. store intact, than it is to give up althe} together
The furniture men have the. over again later on. There are exbut. ceptions to that,
here and there a bright spot. shows. general it holds true.’
can result in bitter labor strife/ and
service,whicn. ‘ban and rural areas
and political advantage, if labor and
management work at cross-purposes
re-do. and if the metropolitan areas fail to
recognize
evitably linked with that of the rural
districts.
NEW TEL EPHONE.
NIRECTORIES ARE
NICTRIRUTEN
ment buying mess is another.
“Tt’s about time we got down co
earth and stopped tryng to keep up
a Rotarian at VanBritish Columbia, Canada,
And >-rethe
“That’s all changed now.
“And here’s another bright speck
sales are
out that
“*Palliatives?’”’ Sure. I’m not glossfor a splt second the fact
t won’t be a bed of roses you have
ow gear, keeping your morale and
and then have to start all
of course, but in
But it is also in a position which
n disastrous wrangling between urfor economic
that their future is inCHURCH Sk SERVICES
The Christian Scie Science Society in
‘Nevada City holds service at 114
Boulder Street every Sunday 11 a.
m. Sunday School 9:45 a. m. A testimonial meeting is held the first
Wednesday of each month at 8 p.
m. The reading room at 117 Broad
Street is open every day except Sundays and holidays from 2 p. m. to 4!
Pp. m.
‘*Man’’ will ‘be the subpect of the
Lesson-Sermon Sunday, September
6, in all Churches of Christ, Scientist, branches of The Mother Church,
The First Church of Christ Scientist,
in Boston. The Golden Text will be:
“The steps of a good man are ordered by the Lord; and he delighteth in his way, ’’ (Psalms 37.23.)
iSunday school at 10 a. m. Preaching service at 11. Organ prelude
(Mrs. Moody. Sermon ‘Labor Day
(Message,’’ pastor. Communion. service at close of the sermon Sunday
morning. Hospital sérvice at 2 p. m./.
[Epworth League at 6:30 p. m. The,
preaching service at 7:30 p. m. in
(Epworth League room. Ten minutes
of song. Sermon, “The Man That
Wiould Not Double Cross,’’ pastor.
Week events: Bible study and}
‘prayer hour Tuesday at 7:30 p. m.
The WSCS will meet Wednesday at
11 a. m. for business session. cane
eon will be served at 12:30 p. m.
Two masses will be celebrated
Sunday at the St. Canice Catholic
Church. The first mass will be at 8
a.m. and the second-at 10:30 a. m.
mal Dr. and Mrs. A. Bursell of Mount
ain View have rented the duplex
house of Dr. W. Hawkins-—on upper
Broad Street. It is known as the old
Thomas Botting property.
NEVADA THEATRE
Direction
T. AND D. JR., ENTERPRISES,
INC.
TONIGHT
BARBARA STANWYCK and
JOEL McCREA
In
THE GREAT MAN’S
LADY
i
t
Friday and Saturday
THIS GUN FOR HIRE
With
' VERONICA LAKE and
ROBERT PRESTON
Plus
WHISPERING GHOSTS
Sunday, Monday and
Tuesday ~
SHIP AHOY
ELEANOR POWELL
‘ In
With
Father Patrick O'Reilly will conduct .
the services.
RED SKELTON
Delivery cf a new telephone directory to all subscribers in Sacramento, Butte, El Dorado, Nevada,
Placer, Sutter, Yolo and Yuba Counties, was started Wednesday by the
Pacific Telephone and Telegraph
Company.
According to the manager for the
company, approximately 104,009
copies of this book have been printed.
Delivery of the
is bound in a gray cover,
completed by tonight.
Any one who has not received his
copy by that time should call the
business office of the company and
one will be immediately provided.
The manager also called attention
to the valuable information contained in the preliminary pages of the
new directory and requested that
customers review these pages, as they
contain information which will be
material assistance to them in obtaining full use of their service.
directory, which
will be
Fisherman Lost 36 _,
Hours In Sierra County —
Nicholas Kampo, 48, was ‘recovering. from shock and exposure today
ater having been lost in the mountainous district near Downieville for
36 hours. Kampo became separated
from his wife and George Williams
while on a fishing trip. He remained
a day and night in the rugged mountain country before a posse found
‘him ten miles away fromehis camp.
_ a,
ue
p it PAI N
ull keep it La
Nevada City Phone 5
ig A well-painted home will withstand the
ravages of time and weather almost indefinitely. But don’t forget that a well-paintec
home is not one painted with low-quality
paint. It is one painted with good paint. For
exterior painting, insist on Fuller Pure Prepared Paint—the finest all-purpose “house”
paint made. It lasts. For all your paint
needs, see a Fuller Paint Dealer.
ALPHA STORES, Ltd.
Grass Valley Phone 88
LOCAL RATION BOARD
AANNOUNCES HOSPITALS
RECEIVE MORE SUGAR
‘Hospitals, other than rest homes,
Sanitariums and such institutions
thandling only chronic cases, will receive an increased allotment of sugar commencing September 1st, according to George Calanan, Chairman, Local War Price and. Rationing Board.
Until the increased allotment goes
SO per cent of their base period supply. Under the new regulations this
allotment will ‘be increased to 65 per
cent, according to Calanan. This increase, together with the 25 per cent
additional allotment. which was declared as a September-October bonus
to hospitals, will give the hospitals
in this area 90 per cent of their 1941
requirements, he added.
**With 90 per cent of last year’s
Sugar available, our hospitals are
TRY WALKING
ADVISES
DIRECTO
SAICRAMENTO, Sept. 2.—(UP)—
The State Highway Traffic Advisory
‘Committee to the War Department
today relayed the suggestion of Dr.
TH
Girector, that persons worried about
their tires should take up walking.
‘Reports received by the committee, which is sponsoring a public
ed@ucational campaign in California
mittee noted,
to conserve tires, indicate that thousands of persons have stored their
‘cars in the last few months and have
taken up walking to work.
The committee suggested that
walkng was one way for citizens to
participate in the nation wide effort . .
to conserve vital war transportation.
But even more important, the comit is good for health.
Brown said that if undertaken
wisely, walking is one of the best
forms of exercise.
‘Walking requires the use of muscles which should be kept in condition
thealth’’
normal body functions, particularly
digestion, circulation
tion. It forces the individual out of
doors into the fresh air.
general godd
“Tt stimulates
maintain
Brown said.
to
and eliminate
ing to be th “People suffering from organic a ae Lees aweetest place 10! diteason “ox stall ae poe
Own,’ was the parting comment of should take exercise only upon the
Calanan.
advice of a physician. Young children and persons past middle age
should ‘be careful not to
strenuous exercise.
ceptions almost anyone can build up
a tolerance for walking long distance
without fatigue or other harmful effects if he goes’ about it gradually
and exercises common sense.’’
take tdo
‘With these exTo get the most out of walking,
Brown advised it be.done at a regular
time each day, that the posture be
good and that clothing and shoes be
“sensible.”’
CLEANERS
the flat work is returned to
Try it.
111 BENNETT STREET
PHONE 108
THERE’S A FIRST CLASS LAUNDRY AND DRY
In Grass Valley and it calls and delivers in Nevada City.
It washes or diy cleans the clothes expertly and carefully.
In the family bundle which you pay for by the pound all
clean and dry. For a small extra cost dresses and shirts in
this bundle are returned to you ironed and ready to wear.
The scientific ZORIC method is used for dry praning.
GRASS VALLEY LAUNDRY
AND DRY CLEANERS
you ironed, other pieces
_. GRASS VALLEY
NEVADA CITY PHONE 2
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TTT eT eT eT TT ee ee ee eS eS
MORTICIANS
246 South Church Street
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PERSONAL SERVICES AND
FACILITY OF OUR BEAUTIFUL AND .
MODERN. FUNERAL HOME
We wish to conduct every funeral so that it will be a
credit to us and a complete fulfillment of your wishes in
the services for the departed one
LET US SERVE YOU
CALL US ANY TIME NIGHT OR DAY
HOOPER &
Teléphone 364
WEAVER
AMBULANCE SERVICH
Grass Valley
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