Volume 063-4 - October 2009 (6 pages)

NCHS Bulletin October 2009 forming pressure of the NRA overwhelmed even the miners. Three months later the gold mine owners, through their industry association, developed an NRA code that preserved the eight-hour day for miners. “As Grass Valley adapted to NRA regulations, the blue “> Five hundred Grass Valley citizens -~ eagle began appearing everywhere: on the front page of The Union, in advertisements for J. C. Penney Co. and Terrell’s Pharmacy, in shop windows and on stickers attached to parcels and bags, and in a short movie in theatres. In Nevada City a full-page advertisement in The Nugget listed the businesses that had pledged support and assured readers that “Nevada City will keep step with California and the Nation.” The NRA organizations in Grass Valley and Nevada City built support with rallies that aroused a warlike patriotism. The American Legion, with its color guard, drum and bugle corps and women’s auxiliary, led “prosperity parades” in the two towns. Local NRA leaders marched with Camp Fire Girls and schoolchildren and citizens carrying pictures of President Roosevelt. The Nevada City and Grass Valley high school bands brought up the rear in bright uniforms. (The local parade ® may have been inspired by the newsreel of 250,000 New Yorkers marching down Fifth Avenue for the blue Auburn, Calif. have signed the NRA pledge.” America was waging war, Smart said, on closed factories, vacant shops, idleness and the other symptoms of Depression. It was fighting sweat shops, child labor and the suicides of despondent people. And its principle weapon was the pledge card distributed to consumers: “I will cooperate in reemployment by supporting and patronizing employers and workers who are members of NRA.” Citizens got their pledge cards at the post office or at rallies, especially at gatherings of the women who did much of the shopping. Belle Douglas, as county chair of the Women’s Division, had received her marching orders from the California chairwoman: Please try to make every woman understand that the merchant who employs extra people NOW and pays them higher wages is simply adding to his overhead—is investing more capital in his business and for the moment at least is making a loyal and patriotic sacrifice. He deserves our hearty and patriotic support. Douglas drew on the assistance of Mrs. Charles Elliott and Mrs. H. E. Kjorlie in Nevada City; Mrs. D. Cabona and Mrs. R. A. Tonini in Truckee; and Miss Ollie Hoffman and A B&B B eagle.) est Bug while prices are low! “SCs, Big TruKold Electrie Miss Marie Andrienni in Grass Valley. These industrious women organized a attended an NRA rally at the Veterans Building, where the concert band led community singing and General Burtner exhorted the crowd to “boycott chiselers.” Nevada City held its own rally in the Elks Lodge. At Grass Valley Methodist Church the Rev. Arthur L. Pratt preached on “The NRA and Peace.” Enforcement of the codes fell to the community in places like Grass Valley, Truckee and Nevada City. Grass Valley citizens were to mail complaints to the Richardson Street home of Henry Goudge, the NRA volunteer responsible for enforcement. In the first month, Goudge had no complaints. Elsewhere air § $149.5¢ news Here's real yale! But this low price can't lant! Bay your Trakald mow and save! ig roomy TruKold has e } This big Operssing Saving f wt 5.78 ca. ft. of food wtorage — . ©Dwebhe Depth Trap ge NED ipece. Freeses 105 ior cubra . @ Sean Conewaled Hardware Stem Surting Ia Others $107.00 to $181.50 Floor Varnish AWerd Ws mal Oar 89c™ . Marpreel dries Ie oh thn Equal es . every wey te bet . vareidbes mods. Cannon Towels ward Volo! Fall Scarfs _New Desigas! (el BOY omy train awe ¥ Vv ay \ 2} Pell see, ne bind \ fog! Lang wee ing eet sien Jar beavily feveod: Glew neck peters: 8-oz. TICKING Seve ot Words 198 and white Home Unet door-to-door campaign to urge housewives to sign the pledge, patronize compliant shops and display the blue eagle in a window of their home. They met with remarkable success. In Grass Valley more than 1,700 citizens representing 1,200 households signed the pledge. In Nevada City, according to the NRA leaders, almost 100 percent of housewives signed up. But despite the rallies, parades and marching bands, Nevada County’s support for NRA was never unqualified. Leaders of the rallies were disappointed that they weren’t better attended. In the midst of the NRA rally in Grass Valley a speaker rose in the county the NRA organization established an Adjustment Board to handle complaints of code violations. A more compelling kind of enforcement came in the form of community pressure. E. K. Smart, colonel in charge of publicity for the Grass Valley NRA put it succinctly: “The power of enforcement is in the hands of consumers who to remind the audience that some local businesses couldn’t afford to comply with the NRA codes and that consumers should “withhold judgment” about firms that accepted the spirit but couldn’t accept the letter of the program. At first The Union expressed discomfort with the NRA, pointing out in an editorial that even during the World War

NCHS Bulletin October 2009 forming pressure of the NRA overwhelmed even the miners. Three months later the gold mine owners, through their industry association, developed an NRA code that preserved the eight-hour day for miners. “As Grass Valley adapted to NRA regulations, the blue “> Five hundred Grass Valley citizens -~ eagle began appearing everywhere: on the front page of The Union, in advertisements for J. C. Penney Co. and Terrell’s Pharmacy, in shop windows and on stickers attached to parcels and bags, and in a short movie in theatres. In Nevada City a full-page advertisement in The Nugget listed the businesses that had pledged support and assured readers that “Nevada City will keep step with California and the Nation.” The NRA organizations in Grass Valley and Nevada City built support with rallies that aroused a warlike patriotism. The American Legion, with its color guard, drum and bugle corps and women’s auxiliary, led “prosperity parades” in the two towns. Local NRA leaders marched with Camp Fire Girls and schoolchildren and citizens carrying pictures of President Roosevelt. The Nevada City and Grass Valley high school bands brought up the rear in bright uniforms. (The local parade ® may have been inspired by the newsreel of 250,000 New Yorkers marching down Fifth Avenue for the blue Auburn, Calif. have signed the NRA pledge.” America was waging war, Smart said, on closed factories, vacant shops, idleness and the other symptoms of Depression. It was fighting sweat shops, child labor and the suicides of despondent people. And its principle weapon was the pledge card distributed to consumers: “I will cooperate in reemployment by supporting and patronizing employers and workers who are members of NRA.” Citizens got their pledge cards at the post office or at rallies, especially at gatherings of the women who did much of the shopping. Belle Douglas, as county chair of the Women’s Division, had received her marching orders from the California chairwoman: Please try to make every woman understand that the merchant who employs extra people NOW and pays them higher wages is simply adding to his overhead—is investing more capital in his business and for the moment at least is making a loyal and patriotic sacrifice. He deserves our hearty and patriotic support. Douglas drew on the assistance of Mrs. Charles Elliott and Mrs. H. E. Kjorlie in Nevada City; Mrs. D. Cabona and Mrs. R. A. Tonini in Truckee; and Miss Ollie Hoffman and A B&B B eagle.) est Bug while prices are low! “SCs, Big TruKold Electrie Miss Marie Andrienni in Grass Valley. These industrious women organized a attended an NRA rally at the Veterans Building, where the concert band led community singing and General Burtner exhorted the crowd to “boycott chiselers.” Nevada City held its own rally in the Elks Lodge. At Grass Valley Methodist Church the Rev. Arthur L. Pratt preached on “The NRA and Peace.” Enforcement of the codes fell to the community in places like Grass Valley, Truckee and Nevada City. Grass Valley citizens were to mail complaints to the Richardson Street home of Henry Goudge, the NRA volunteer responsible for enforcement. In the first month, Goudge had no complaints. Elsewhere air §

$149.5¢ news Here's real yale! But this low price can't lant! Bay your Trakald mow and save! ig roomy TruKold has e } This big Operssing Saving f wt 5.78 ca. ft. of food wtorage — . ©Dwebhe Depth Trap ge NED ipece. Freeses 105 ior cubra . @ Sean Conewaled Hardware Stem Surting Ia Others $107.00 to $181.50 Floor Varnish AWerd Ws mal Oar 89c™ . Marpreel dries Ie oh thn Equal es . every wey te bet . vareidbes mods. Cannon Towels ward Volo! Fall Scarfs _New Desigas! (el BOY omy train awe ¥ Vv ay \ 2} Pell see, ne bind \ fog! Lang wee ing eet sien Jar beavily feveod: Glew neck peters: 8-oz. TICKING Seve ot Words 198 and white Home Unet door-to-door campaign to urge housewives to sign the pledge, patronize compliant shops and display the blue eagle in a window of their home. They met with remarkable success. In Grass Valley more than 1,700 citizens representing 1,200 households signed the pledge. In Nevada City, according to the NRA leaders, almost 100 percent of housewives signed up. But despite the rallies, parades and marching bands, Nevada County’s support for NRA was never unqualified. Leaders of the rallies were disappointed that they weren’t better attended. In the midst of the NRA rally in Grass Valley a speaker rose in the county the NRA organization established an Adjustment Board to handle complaints of code violations. A more compelling kind of enforcement came in the form of community pressure. E. K. Smart, colonel in charge of publicity for the Grass Valley NRA put it succinctly: “The power of enforcement is in the hands of consumers who to remind the audience that some local businesses couldn’t afford to comply with the NRA codes and that consumers should “withhold judgment” about firms that accepted the spirit but couldn’t accept the letter of the program. At first The Union expressed discomfort with the NRA, pointing out in an editorial that even during the World War