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Volume 069-1 - January 2015 (8 pages)

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Page: of 8

NCHS Bulletin January 2015
SELLING OPF af COST.
Messrs. Parker & Elder,
ESPECTFULLY informa the public, that an they
are desirous of closing up their business in Grass
Valley, they will sell their larpe ard fine asaoetube
vf Goods at cost, of which the following cosngmiee
portion—
=60 lbs. Quicksilver,
70 Sacks Fleur,
16 boxes Candles,
15 Firkine Gochan
Leof Lard in teh 1b.
Togethor with a gtreral agsortwent of
Crockery
re wt te
Groqerias
Piovisions, &¢ a&
which they will sell at extrepely Ww prices.
talsty bappyla Cable Lope gm sae ws y.
Alex said he thought his folks were going to close
up the business of Parker and Elder in a month and sell
the stock off at cost “quite soon.” As of now they were
thinking of moving to San Francisco and speculating
on goods, and it would give them an opportunity to see
some of Nevada County, as they had traveled very little
after their arrival because of Grass Valley being so busy.
From what Alex had heard from people who had been
in different parts of the state, it was thought by many
that Grass Valley had the best society of any place in
California. Alex wrote that it also had the reputation of
being one of the prettiest places in the mountains. He had
a great deal of leisure time except when he was at the
post office (he earned $50 a month). There were 3,000
people living in a half mile area.
Sarah wrote a letter on July 27, 1853 to James and his
wife Mary in which she defended herself against their
complaint that she did not write very often. She noted
that she had written at least four letters a month ever
since she has been in California. William had never been
so thin and he had not had a “play day” since she came
to Grass Valley—the “toll and anxiety that is necessarily connected with business is very hard.” Sarah worried
that they were very much exposed to fire and there were
no practical measures in “this country” to defend against
it.
While their plans after leaving Grass Valley were uncertain, Sarah said maybe they might come “home” next
spring, and by way of China and England.
In September 1853 a new paper was established in
Grass Valley by J. Wing Oliver and Wilkins Lilley, called
the Grass Valley Telegraph. At the beginning of October
Parker and Elder advertised that they were selling their
stock at cost. By the end of November their business had
been sold, and new owners, Dean and Morehouse, had
taken over at their location on Mill Street and were selling general merchandise. In December Elder’s former
partner placed an ad in the Telegraph announcing his
real estate business in San Francisco, selling homes, lots
amd exchanging property.
By this time the Elder family had relocated to San
Francisco. In a letter to James Elder, dated July 31, 1854,
William discussed the possibility of he and his brother
going into business together, but warned his plans could
soon change. Nine months earlier his partner bought five
acres of land adjoining the city that was covered by a
Spanish Land Grant. They had examined the grant before the land commissioner and thought it to be fraudulent and supposed it would be rejected. Since the land
was now located in the city the value of the property
was not less two million dollars, and would eventually
be worth double that.
The Spanish claim had to be rejected for William and
his partner to retain title. After going through a lot of red
tape and waiting for months, a new claim suddenly was
found “perfect and unobjectionable” but it looked suspicious, appearing just before the case came up before the
land commissioner. William told his brother it wouldn’t
be prudent for him to leave in the spring as it would be
unsafe with the possibility of the claim being jumped.
NOTICE,
LL persons indebted to us are requested to call
and settle, as we are about to leave, and our demands will be placed in other hands for collection.
PARKER & ELDER.
Grass Valley, Dec. 1,—n11—tf.
He might send the family on home without him.
William reported that business was still dull and he
thought he could do better at home in the East than in
San Francisco, since the city was full of goods “which
sell generally much below cost and charges.”
In 1854 William and his family moved to Petaluma,
north of San Francisco in Sonoma County’. Although
settlers there were fewer and scattered, he and his new
partner, George Harris, opened a merchandise store.
After Harris retired Mr. M. H. Hinman came in as the
junior partner.
William Elder was active in the new and growing community. He was one of the founders of the Congregational
Church in which he and his wife Sarah were active; he
was chosen first mayor of Petaluma and the first chair-