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Volume 073-1 - January 2019 (6 pages)
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Page: of 6
NCHS Bulletin January 2015
Over the years there were several boost and improvement organizations in Nevada County including the
Nevada County Board of Trade, three Chambers of
Commerce: Nevada City (originally called Nevada
City Board of Trade), Grass Valley and Truckee-Donner; the Nevada County Development Association and
the Nevada County Promotion Committee (NCPC).
Perhaps the earliest and least-known organization was
the Nevada County Land and Improvement Association (NCLAIA). It was formed in 1886 to make Nevada County known to settlers, tourists, and health-seekers by printing and sending out pamphlets throughout
the United States and Canada, and some European
countries. That first year the NCLAIA printed a
comprehensive 96page booklet, Nevada County, the
Famous Bartlett Pear Belt of California, covering 50
topics and aspects of Nevada County life, and many
pages of advertisements by both local businesses and
Sacramento companies.
In the first year the NCLIA spent $2,500 in advertising
the county’s resources and sent out 13,000 pamphlets
along with 10,000 copies of Nevada County Foothill
Fruit Lands, a paper devoted exclusively to the fruit
interests and resources of the county.'! By 1887 the
county had a national reputation for the excellence and
abundance of its fruits, particularly for its unrivaled
Bartlett pears, its peaches and apples. While all of
these organizations worked to promote Nevada County’s land and agriculture, local government bodies,
lodges and organizations continued to promote the
gold industry at every opportunity both inside and
outside the county. A large segment of the population
of Nevada County was involved in and had a connection to the gold industry. When Sacramento and San
Francisco hosted large events, the Nevada County
Board of Supervisors as well as the Trustees of Grass
Valley and Nevada City, along with all the boost organizations, utilized gold exhibits outside the county
and sent invitations to invite visitors and delegates of
various organizations to visit the banner gold mining
county in the State. The NCPC advertised in its booklet that “this county, in addition to being a producer
of gold and other metals, is also a land of pleasant
homes, with a genial and diversified climate, good soil
and produces fruit and all kinds of crops in abundance,
magnificent forests, cities and town with all the comforts of civilization; a place where a man can live in
comfort and pursue his avocation with his business at
home.”
This photo has been mis-identified in publications over the years as
being taken at the Colfax Railyard waiting for President Roosevelt's
arrival in 1903. The Nevada County Quartz Monument that wasn t
built until 1907, can plainly be seen at the far left center. This
author believes that this photo was taken on September 9, 1907
at the dedication of the monument. The plank walkways look to be
new and there appears to be a wood grandstand partly showing in
front of the monument. (Author s Collection.)
On April 14, 1902 Charles E. Clinch, Harry L. Englebright and Bayliss S. Rector, part of a special committee appointed and representing the Grass Valley Board
of Trade, the Nevada City Chamber of Commerce, and
other local bodies, appeared before the Nevada County Board of Supervisors (BOS) with a resolution of the
newly formed Nevada County Promotion Committee
(NCPC). The committee asked the BOS to appoint one
member from their board to serve on the new committee. The NCPC wanted a county promotion body
that was sufficiently broad in its scope of activities to
promote the diversified resources of the entire county.
The NCPC would provide literature with charts, maps
and statistics as well as advertise the quartz and gravel
mines, lumber, ice and agriculture interests.* The
NCPC asked that the Board of Supervisors appropriate
$2,000 to the NCPC from county funds for advertising
purposes. The Supervisors voted to allocate $1,000
and to require the NCPC to raise matching funds. The