August 7, 1976 (12 pages)

Nevade County ngget — Seturday, hagast 7, 1976 — Page 5 “He relates” ‘The Fonz’ surpasses Batman, Davy Crockett they actually Arthur Fonzarelli is the cool, leather-jacketed, . “Happy Days” TV series. ay His slicked-back DA hair. style and grinning face have ; been cropping up not only on jackets, jeans, posters, . butPp and sheets, knee socks and craze the ts hir Fonzie T-ssince mushroomedin March, Fonzie — THE FONZIE FAD continues to sweep the country as posters, T-shirts, pillowcases, sheets, and even campaign buttons gain in popularity among American youth. Why? “He relates”, says Marvin Herbert who markets Fonzie products. See the Fonz on "Happy s and grants chandise which displaced produces the serie ers to the licenses to manufactur of use the Fonzie name or craze r dolla ion -mill multi likeness on novelties and all 1955) and a host of baseb Allison sales clothing. vice preci Marvin Herbert. A typical fad based on the e human zi is the hottest ‘Fon Bunch’, and the movie ‘The Godfather.’ Fonzie only bows t to long-running shows in eigh ping whop a to jtems ing. Mindl Paramount’s take on Fonzie creation. ‘‘Massive familiarity, massive Days” Tuesdays at 8 p.m. on ABC. (Photo by Dave Carter) players, ‘Fonz . for and in mugs, disagrees that it was Winkler’s panties, thermos kits and sold more than a million around recen the tube, but on T-shirts, paint-by-number sets. Allison to According Manufacturing Co., which has came , right now,” claims is t” buttons. “Fonz February,” Mindling recalls, Presidenbette is means. thatng li What nd Mi Jaws the than r did doing ters “I would ask them, ‘Whylate? charac live we among that that rts T-shi and you come around so d ted se to anima oppo as said re,” befo sold have s ed, market ter Where were ”you when the ma are who rac cha r ge e Hudak. na Stev show started? “Fonzie is a runaway,” adds the licensed Mindli of Fach ” ng. “It tops ‘Laverne “T've created a monster, pay s rer ctu ufa man ing r wail as e d l y’ the ‘Brady quote k Shirle was Wi un of and centt to 10 per 5 mo tly.nSociologist Rose para The Fonz, or rather Fonzie promotion, and massive availablity are what make Goldsen something insists. ‘That is basically what happened with the that is Osmond Brothers, andFonzie. what happened with “It’s simply very clever character merchandising which makes use of intensive advertising.”’ ; From the manufactdrer’s Breakfast duration of the Fonz inpoint of view it appears to be fatuation, no matter how well working. Bill Ferris of Woolco” t stores sells four . they are doing. e T-shirts, on the Fonzi five oF the ins expla What than an hour. Jess in e popularity of this motorcycle 8 to 11 A.M. 41 omelettes and other delicious breakfast foods. Lunch wae will last tough? Allison’s Herbert says ‘‘An order ofto 144fiveshirts days,” said Fonz is doing better than 5 P.M. about four bluntly, ‘‘He relates.” ‘Jaws’ did marketing of a well-known Ferris who r, Winkle Actor Henry face or name has a life exonce said The buyers are teen-age Fonz, the ays portr pectancy of four months, but had he seen a “real” Fonz on girls and children, and the creeping intoitssixthmonth of . However, Mindling andt the street he would have stock is selling as well as cultdom, Fonzie is still alive most manufacturers expec de the grisly ‘‘Jaws” T-shirts of —,last. so d was blind he en through the fall pret and, for the time being, well. Fonzie tolast . Summer. alone him leave would Fonz Since . on series the of As the “Happy Days” series seas Spencer Gifts has had g away kin wal is one no wear But went into reruns, the poster April, Ben Cooper sportlined from r success with a whole simila Fonz. the TV quiltsales did go down, reports Lou has sold 50,000like Fonzie items, including ef line over ble scram ers actur Manuf the ones Mindling, director-of licensing Fonzie jackets posters, thermal ts, T-shir n es. licens“Whe 21 delicious summer salads, soups, and 20 sandwiches. Dinner 5 to 10 P.M. Your. choice of beet, veal, each other for show ie in the nz at Paramount Studios which Fowears Daytime Viewing MondayFriday 3:002-Bugs and Popeye 4-Three Stooges 10:55 ‘ RO 1aZ CBS News iS Te Sr eon ieee . 7-13-Hot Seat 44:Not For Women Only 11:30 4a ra cr 5-10-12-CBS News swt 7-¥3-Good Merning, America 8:00 2-Bullwinkle 5-10-12-Captain. Kangaroo 9-Mister Rogers 40-Speed Racer 8:30 2-Romper Room 9-Villa Alegre Lassie 9:00 2-Fiying Nun 3-Tattietales §-Playmates Schoolmates 7-A.M. San Francisco 9-Sesame Street 10-At Nine on Ten 12-Price Is Right 13-Truth or Consequences 36-Left, Right and Center 4-Flintstones 9:30 2-That Girl 3 Sweepstakes ierrice is Right Scene 36-Yoga For Health 40-1: Love ‘Lucy 7% ° 9:55 36-News > 10:00 2-Movie 3-4-Wheel of Fortune 5-12-Gambit alentiaatenteideetnte Po! la A4-Newstalk AFTERNOON VIEWING : 7-13-$20,000 Pyr 36-Movie: 4#-Dick Van Dyke 44-Leave it To Beaver: 12:30. 3-Phil Donahve §-10-12-As the World Turns 7-Alt My Children 13-To Tell the Truth 4#-Andy Griffith 44-Movie 1:00 2-Movie t 7-13-Ryan’s Hope 31-P.T.L. Club 4&-Novie 1:30 3-Doctors + eons Life foie :00 3.Another World §-10-12-All in the Family 36-Mike Douglas 44-Huck and Yogi and Their Friends 2:15 7-13-General_ Hospital 2:30 5-10-12-Match Game . 2:55 2-News SED aiciece api Mee Club . #8 ._— rot maga lia 6:00 2-Room 222 3-5-7-10-12-13-News, 6-Lilias, Yoga and You tt Happened One Night a 9-Lilias, YogS and You 8:20 ince and Quilt’ = Corton 44-Three Stooges 9:5536News 3-Sanford and Son ae 9-Zoom 7-13-Baseball 2 3 4Joe Forrester 12-Gong Show 13-All My Children — SITE ofMaude 9:00 44-Best Groucho 3:55 12-Valley Events 11:55 NBC News 200 2-Bonanza 3-5-10-12-News 3 30 > Taney 3 Jigsaw John 6-9-Mister Rogers 10-Mike Douglas 5.12-Medical Center 10-Destination: 13-My Three Sons end Harriet deGasie 3eMerv Griffin 12-Doctors 10:30 44-Dobie Gillis #@-Addams Family 11:00 2-Mission: 1 oa 3567 10-12.13-News ?euarabes 44-Flintstones 4:30 2-Lone Ranger 3-Mary Hartman 40-Wanted: Dead or Alive 44-Mary Hartman, Mary Hartman 5-Mike Douglas 6-9-Sesame Street 11:30 3-Johnhy Carson 5.10-12-Movie: “Say Hello to Yesterday” : 7-Bachelor of the Year Awerds ° 12-Dinah! 13-Family Affair 4-Partridge Family 9-ABC News 13-Ironside 44Little Rascals 5:00 2-Partridge Family : 36-Movie: “Getting Away from it All” Night Gallery 3-News 13-Adam-12 4é-Dark Shadows 4-Brady Bunch = : 12:00 2.News See 5:25 arr 5:30 2-Bewltched 6-9-Electric Company 10-13-News 36-Get Smart 40-Hogan’s Heroes . eee ee ee eee \ eee : : 2H OCR LEL ESL SOREL EVE USE SELES SE B28 6.4.0. 4,0.9. . 4.85.55 ee a. ee Y

Nevade County ngget — Seturday, hagast 7, 1976 — Page 5 “He relates” ‘The Fonz’ surpasses Batman, Davy Crockett they actually Arthur Fonzarelli is the cool, leather-jacketed, . “Happy Days” TV series. ay His slicked-back DA hair. style and grinning face have ; been cropping up not only on jackets, jeans, posters, . butPp and sheets, knee socks and craze the ts hir Fonzie T-ssince mushroomedin March, Fonzie — THE FONZIE FAD continues to sweep the country as posters, T-shirts, pillowcases, sheets, and even campaign buttons gain in popularity among American youth. Why? “He relates”, says Marvin Herbert who markets Fonzie products. See the Fonz on "Happy s and grants chandise which displaced produces the serie ers to the licenses to manufactur of use the Fonzie name or craze r dolla ion -mill multi likeness on novelties and all 1955) and a host of baseb Allison sales clothing. vice preci Marvin Herbert. A typical fad based on the e human zi is the hottest ‘Fon Bunch’, and the movie ‘The Godfather.’ Fonzie only bows t to long-running shows in eigh ping whop a to jtems ing. Mindl Paramount’s take on Fonzie creation. ‘‘Massive familiarity, massive Days” Tuesdays at 8 p.m. on ABC. (Photo by Dave Carter) players, ‘Fonz . for and in mugs, disagrees that it was Winkler’s panties, thermos kits and sold more than a million around recen the tube, but on T-shirts, paint-by-number sets. Allison to According Manufacturing Co., which has came , right now,” claims is t” buttons. “Fonz February,” Mindling recalls, Presidenbette is means. thatng li What nd Mi Jaws the than r did doing ters “I would ask them, ‘Whylate? charac live we among that that rts T-shi and you come around so d ted se to anima oppo as said re,” befo sold have s ed, market ter Where were ”you when the ma are who rac cha r ge e Hudak. na Stev show started? “Fonzie is a runaway,” adds the licensed Mindli of Fach ” ng. “It tops ‘Laverne “T've created a monster, pay s rer ctu ufa man ing r wail as e d l y’ the ‘Brady quote k Shirle was Wi un of and centt to 10 per 5 mo tly.nSociologist Rose para The Fonz, or rather Fonzie promotion, and massive availablity are what make Goldsen something insists. ‘That is basically what happened with the that is Osmond Brothers, andFonzie. what happened with “It’s simply very clever character merchandising which makes use of intensive advertising.”’ ; From the manufactdrer’s Breakfast duration of the Fonz inpoint of view it appears to be fatuation, no matter how well working. Bill Ferris of Woolco” t stores sells four . they are doing. e T-shirts, on the Fonzi five oF the ins expla What than an hour. Jess in e popularity of this motorcycle 8 to 11 A.M. 41 omelettes and other delicious breakfast foods. Lunch wae will last tough? Allison’s Herbert says ‘‘An order ofto 144fiveshirts days,” said Fonz is doing better than 5 P.M. about four bluntly, ‘‘He relates.” ‘Jaws’ did marketing of a well-known Ferris who r, Winkle Actor Henry face or name has a life exonce said The buyers are teen-age Fonz, the ays portr pectancy of four months, but had he seen a “real” Fonz on girls and children, and the creeping intoitssixthmonth of . However, Mindling andt the street he would have stock is selling as well as cultdom, Fonzie is still alive most manufacturers expec de the grisly ‘‘Jaws” T-shirts of —,last. so d was blind he en through the fall pret and, for the time being, well. Fonzie tolast . Summer. alone him leave would Fonz Since . on series the of As the “Happy Days” series seas Spencer Gifts has had g away kin wal is one no

wear But went into reruns, the poster April, Ben Cooper sportlined from r success with a whole simila Fonz. the TV quiltsales did go down, reports Lou has sold 50,000like Fonzie items, including ef line over ble scram ers actur Manuf the ones Mindling, director-of licensing Fonzie jackets posters, thermal ts, T-shir n es. licens“Whe 21 delicious summer salads, soups, and 20 sandwiches. Dinner 5 to 10 P.M. Your. choice of beet, veal, each other for show ie in the nz at Paramount Studios which Fowears Daytime Viewing MondayFriday 3:002-Bugs and Popeye 4-Three Stooges 10:55 ‘ RO 1aZ CBS News iS Te Sr eon ieee . 7-13-Hot Seat 44:Not For Women Only 11:30 4a ra cr 5-10-12-CBS News swt 7-¥3-Good Merning, America 8:00 2-Bullwinkle 5-10-12-Captain. Kangaroo 9-Mister Rogers 40-Speed Racer 8:30 2-Romper Room 9-Villa Alegre Lassie 9:00 2-Fiying Nun 3-Tattietales §-Playmates Schoolmates 7-A.M. San Francisco 9-Sesame Street 10-At Nine on Ten 12-Price Is Right 13-Truth or Consequences 36-Left, Right and Center 4-Flintstones 9:30 2-That Girl 3 Sweepstakes ierrice is Right Scene 36-Yoga For Health 40-1: Love ‘Lucy 7% ° 9:55 36-News > 10:00 2-Movie 3-4-Wheel of Fortune 5-12-Gambit alentiaatenteideetnte Po! la A4-Newstalk AFTERNOON VIEWING : 7-13-$20,000 Pyr 36-Movie: 4#-Dick Van Dyke 44-Leave it To Beaver: 12:30. 3-Phil Donahve §-10-12-As the World Turns 7-Alt My Children 13-To Tell the Truth 4#-Andy Griffith 44-Movie 1:00 2-Movie t 7-13-Ryan’s Hope 31-P.T.L. Club 4&-Novie 1:30 3-Doctors + eons Life foie :00 3.Another World §-10-12-All in the Family 36-Mike Douglas 44-Huck and Yogi and Their Friends 2:15 7-13-General_ Hospital 2:30 5-10-12-Match Game . 2:55 2-News SED aiciece api Mee Club . #8 ._— rot maga lia 6:00 2-Room 222 3-5-7-10-12-13-News, 6-Lilias, Yoga and You tt Happened One Night a 9-Lilias, YogS and You 8:20 ince and Quilt’ = Corton 44-Three Stooges 9:5536News 3-Sanford and Son ae 9-Zoom 7-13-Baseball 2 3 4Joe Forrester 12-Gong Show 13-All My Children — SITE ofMaude 9:00 44-Best Groucho 3:55 12-Valley Events 11:55 NBC News 200 2-Bonanza 3-5-10-12-News 3 30 > Taney 3 Jigsaw John 6-9-Mister Rogers 10-Mike Douglas 5.12-Medical Center 10-Destination: 13-My Three Sons end Harriet deGasie 3eMerv Griffin 12-Doctors 10:30 44-Dobie Gillis #@-Addams Family 11:00 2-Mission: 1 oa 3567 10-12.13-News ?euarabes 44-Flintstones 4:30 2-Lone Ranger 3-Mary Hartman 40-Wanted: Dead or Alive 44-Mary Hartman, Mary Hartman 5-Mike Douglas 6-9-Sesame Street 11:30 3-Johnhy Carson 5.10-12-Movie: “Say Hello to Yesterday” : 7-Bachelor of the Year Awerds ° 12-Dinah! 13-Family Affair 4-Partridge Family 9-ABC News 13-Ironside 44Little Rascals 5:00 2-Partridge Family : 36-Movie: “Getting Away from it All” Night Gallery 3-News 13-Adam-12 4é-Dark Shadows 4-Brady Bunch = : 12:00 2.News See 5:25 arr 5:30 2-Bewltched 6-9-Electric Company 10-13-News 36-Get Smart 40-Hogan’s Heroes . eee ee ee eee \ eee : : 2H OCR LEL ESL SOREL EVE USE SELES SE B28 6.4.0. 4,0.9. . 4.85.55 ee a. ee Y