December 20, 1972 (12 pages)

PERIODICALS SECTION CAL. ST. SACTO. CAL. (5-16-73 LIBRARY 95814 nunc NEGQHE Serving the communities of Nevada City, Grass Valley, Red Dog, Town San Juan, North Bloomfield, Humbug, Relief Hill, Washington, Blue Te Hill, Liberty Hill, Sailor Flat, Lake City, Selby Flat, Grizzly Hill, Gold Willow Valley, Newtown, Indian Flat, Bridgeport, Birchville, Moore’s NUMBER 96 Talk, Glenbrook. Little York, Cherokee, Mooney Flat, Sweetland, Alpha, nt, LaBarr Meadows, Cedar Ridge, Union Hill, Peardale, Summit City, Flat, Soggsville, Gold Bar, Omega, French Corral, Rough and Ready, Graniteville, North W alloupa, Gouge Eye, Lime Kiln, Chicago Park, Wolf, Christmas Lowell Hill, Bourbon Hill, Scotch Hill, North Columbia, Columbia Hill, Brandy Flat, Sebastopol, Quaker Hill, Flat, Orleans Flat, Remington Hill, Anthony House, Delirium Tremens. VOLUME 49 10 Cents A Copy Published Wednesdays, Nevada City Dec. 20, 1972 Christmas It only comes once a year! By PHYLLIS L, SMITH ‘Twas the night before Christmas, and all thru the house Not a creature was stirring, not even a mouse! How familiar are those old lines of our childhood and how dear to some of us still; but have you ever really given a thought to what happens on "the day AFTER Christmas*'? That's about the time little Jimmy begins to get pretty darned tired of fighting off Daddy and Uncle John for a chance at his electric train; or even Grampa who insists on reliving his World War II deeds of daring, utilizing those toy airplanes and tanks.some of which are already losing wings or gun mounts, etc.in the rough play. Perhaps little sister Susie is more fortunate.Mama hasn't shown any possessive interest in her miniature make-up kit containing a "real lipstick". and big sister Ellen has a date ‘on her mind and anyhow she been a great deal of time expended on research by large manufacturing concerns into what really constitutes a satisfactory toy. Considerable space in edu-. cational, scientific and industrial journals has been devoted to the subject; but the public, in general, is not easily persuaded that it is worth serious consideration. So, unfortunately, a lot of Christmas toy and game buying is done "on impulse".accounting for some rather large sums of money being channeled into surprisingly shoddy and quickly broken merchandise in many cases, There are reams of statistics proving this beyond a reasonable doubt. I wasn't that way always, however for there was an era that began early in the 19th Century, when the development of the Industrial Revolution meant a rise to power of the so-called "middle class" in many countries and evenwouldn't be caught dead showing tual acceptance of their rather any interest in objects! Since World War IJ, there has such childish George Says: see Our WE HAVE A NICE SELECTION OF . 1972 CHEVROLET TRUCKS Come in and look over these % TON PICKUPS, % TON IPICKUPS, BLAZERS, AND NOVAS and Take Advantage of "stuffy" moral and educational standards This meant a definite change in the climate of opinion, which . carried over into every facet of the social scene of that day. Little wonder, then, that the toys, and games of that time tended towards the simple, sturdy and often frighteningly. "instructive and educational". It was at this point in time that the toy industry, young in many ways, began to expand. There appeared the smallest beginnings of the modern conception of a child's right to play and to playthings that he could call his very own. Playtime, per se, was soonno longer considered a dangerous, demoralizing form of self-indulgence ~ as new ideas were given priority by highly competitive toy manufacturers who were quick to realize that fun and games sold better than any form of "instruction". The tide was turning against the traditional puritanism of parents and teachers, ‘ Long before the ehd of the quaint "Victorian" eraj boys and girls were rapidly being freed of the old taboos and could entertain themselves with increasing numbers of facinating games and entrancing toys bs ge no fear of stern pare disapproval. ‘At no other time, perhaps, was this more noticable than between the years of 1820 and 1860, when shops in all major trade centers of the civilized world were literally "crammed to the rafters" with playthings that almost defied rational description. During these years, also, came the children's books illustrated with hand-colored picture plates, It was in this "age", too, that the famous "Alice In Wonderland" by Lewis Carroll made its debut. And most of the popular toys of this time were imported from Germany and Holland some rough and garish in contrast to the few others finished like the finest of cabinet work. Sadly, the inevitable happened .labor began to be skimped, to cut production costs and soon after 1865 the visual appeal of many toys, games and books began to fade under the pressures of mass production at the lowest possible cost. The great god "Profit" was beginning to lure most manufacturers into a deadly trap. As the Century drew to an end and in the Edwardian period which followed, there developed a new trend a tendency, if you will, to "over-complicate” toys and games to suit the whims of the more affluent, overly indulgent parents; whose sole concern seemed to be to beat the "Joneses" in the great status race! For instance..there were those stunning and very special "Sunday Dolls" kept in careful storage all week and given to well-scrubbed little girls after church; or, on certain occasions, carried into the formal sitting rooms, to impress Mama's guests. Even some boy's toys and games saw the light of day or gaslamps only under close supervision, lest their delicate composition be marred by unruly plan,.and most books were read only while being held in mittened hands to prevent any soiling of their pages. In the late 1880's newly massproduced tin "clockwork" toys were all the rage they were imported primarily from Germany or Switzerland and, sad to say, they had a tendency to break easily and children seldom were as happy about them as were their doting parents. Perhaps the most popular single toy ever manufactured was the still charming "Teddy Bear", The earliest known of this species was named for President Theodore "Teddy" Roosevelt and dates from about 1907, In 1912 in Berlin, there came upon the scene another great name in modern toymaking. Kathe Kruse. She was the daughter of a noted sculptor and her first dolls were constructed with heads made from raw potatoes! She later developed an unbreakable, washable material which could be moulded into almost life-like features of very young children, These fabulously popular creations sold like wildfire, between the first and second : World Wars, in the best shops of Europe and America. Today's ultra-sophisticated younger set has created an almost insatiable demand for things "timely" with a hardcore challenge built in. This demand has resulted in a market flooded with remarkable LARGE SAVINGS. ’ Hiway 49 at Brunswick Rd. . Grass Valley — 273-9535 [MON thru SAT. — 8 to 6 MEIER Chev.-Olds} automated playthings commemorative of nearly every advance in our science and technology. Rockets, Space Ships, Moon Walkers, electronic gimmicks and gadgets, and do-it-yourself kits for practically any project the human mind can devise have surfaced in recent years. There may still be a certain "magic" woven into our Christ) mas Spirit, but there is also an inescapable shock factor woven into the price tags on our "spirit of giving". You may have to work the broom and vacuum cleaners overtime onthe day after Christmas to clean up the debris of the joyful holiday. but it really is a day for the children and only comes once a year. Let's not lose track of the underlying philosophy of the celebration.let's make this Christmas a merry and meaningful day for those persons and purposes wa hala mact dane we

PERIODICALS SECTION CAL. ST. SACTO. CAL. (5-16-73 LIBRARY 95814 nunc NEGQHE Serving the communities of Nevada City, Grass Valley, Red Dog, Town San Juan, North Bloomfield, Humbug, Relief Hill, Washington, Blue Te Hill, Liberty Hill, Sailor Flat, Lake City, Selby Flat, Grizzly Hill, Gold Willow Valley, Newtown, Indian Flat, Bridgeport, Birchville, Moore’s NUMBER 96 Talk, Glenbrook. Little York, Cherokee, Mooney Flat, Sweetland, Alpha, nt, LaBarr Meadows, Cedar Ridge, Union Hill, Peardale, Summit City, Flat, Soggsville, Gold Bar, Omega, French Corral, Rough and Ready, Graniteville, North W alloupa, Gouge Eye, Lime Kiln, Chicago Park, Wolf, Christmas Lowell Hill, Bourbon Hill, Scotch Hill, North Columbia, Columbia Hill, Brandy Flat, Sebastopol, Quaker Hill, Flat, Orleans Flat, Remington Hill, Anthony House, Delirium Tremens. VOLUME 49 10 Cents A Copy Published Wednesdays, Nevada City Dec. 20, 1972 Christmas It only comes once a year! By PHYLLIS L, SMITH ‘Twas the night before Christmas, and all thru the house Not a creature was stirring, not even a mouse! How familiar are those old lines of our childhood and how dear to some of us still; but have you ever really given a thought to what happens on "the day AFTER Christmas*'? That's about the time little Jimmy begins to get pretty darned tired of fighting off Daddy and Uncle John for a chance at his electric train; or even Grampa who insists on reliving his World War II deeds of daring, utilizing those toy airplanes and tanks..some of which are already losing wings or gun mounts, etc..in the rough play. Perhaps little sister Susie is more fortunate..Mama hasn't shown any possessive interest in her miniature make-up kit containing a "real lipstick".. and big sister Ellen has a date ‘on her mind and anyhow she been a great deal of time expended on research by large manufacturing concerns into what really constitutes a satisfactory toy. Considerable space in edu-. cational, scientific and industrial journals has been devoted to the subject; but the public, in general, is not easily persuaded that it is worth serious consideration. So, unfortunately, a lot of Christmas toy and game buying is done "on impulse"..accounting for some rather large sums of money being channeled into surprisingly shoddy and quickly broken merchandise in many cases, There are reams of statistics proving this beyond a reasonable doubt. I wasn't that way always, however for there was an era that began early in the 19th Century, when the development of the Industrial Revolution meant a rise to power of the so-called "middle class" in many countries and evenwouldn't be caught dead showing tual acceptance of their rather any interest in objects! Since World War IJ, there has such childish George Says: see Our WE HAVE A NICE SELECTION OF . 1972 CHEVROLET TRUCKS Come in and look over these % TON PICKUPS, % TON IPICKUPS, BLAZERS, AND NOVAS and Take Advantage of "stuffy" moral and educational standards This meant a definite change in the climate of opinion, which . carried over into every facet of the social scene of that day. Little wonder, then, that the toys, and games of that time tended towards the simple, sturdy and often frighteningly. "instructive and educational". It was at this point in time that the toy industry, young in many ways, began to expand. There appeared the smallest beginnings of the modern conception of a child's right to play and to playthings that he could call his very own. Playtime, per se, was soonno longer considered a dangerous, demoralizing form of self-indulgence ~ as new ideas were given priority by highly competitive toy manufacturers who were quick to realize that fun and games sold better than any form of "instruction". The tide was turning against the traditional puritanism of parents and teachers, ‘ Long before the ehd of the quaint "Victorian" eraj boys and girls were rapidly being freed of the old taboos and could entertain themselves with increasing numbers of facinating games

and entrancing toys bs ge no fear of stern pare disapproval. ‘At no other time, perhaps, was this more noticable than between the years of 1820 and 1860, when shops in all major trade centers of the civilized world were literally "crammed to the rafters" with playthings that almost defied rational description. During these years, also, came the children's books illustrated with hand-colored picture plates, It was in this "age", too, that the famous "Alice In Wonderland" by Lewis Carroll made its debut. And most of the popular toys of this time were imported from Germany and Holland some rough and garish in contrast to the few others finished like the finest of cabinet work. Sadly, the inevitable happened ..labor began to be skimped, to cut production costs and soon after 1865 the visual appeal of many toys, games and books began to fade under the pressures of mass production at the lowest possible cost. The great god "Profit" was beginning to lure most manufacturers into a deadly trap. As the Century drew to an end and in the Edwardian period which followed, there developed a new trend a tendency, if you will, to "over-complicate” toys and games to suit the whims of the more affluent, overly indulgent parents; whose sole concern seemed to be to beat the "Joneses" in the great status race! For instance...there were those stunning and very special "Sunday Dolls" kept in careful storage all week and given to well-scrubbed little girls after church; or, on certain occasions, carried into the formal sitting rooms, to impress Mama's guests. Even some boy's toys and games saw the light of day or gaslamps only under close supervision, lest their delicate composition be marred by unruly plan,.and most books were read only while being held in mittened hands to prevent any soiling of their pages. In the late 1880's newly massproduced tin "clockwork" toys were all the rage they were imported primarily from Germany or Switzerland and, sad to say, they had a tendency to break easily and children seldom were as happy about them as were their doting parents. Perhaps the most popular single toy ever manufactured was the still charming "Teddy Bear", The earliest known of this species was named for President Theodore "Teddy" Roosevelt and dates from about 1907, In 1912 in Berlin, there came upon the scene another great name in modern toymaking.. Kathe Kruse. She was the daughter of a noted sculptor and her first dolls were constructed with heads made from raw potatoes! She later developed an unbreakable, washable material which could be moulded into almost life-like features of very young children, These fabulously popular creations sold like wildfire, between the first and second : World Wars, in the best shops of Europe and America. Today's ultra-sophisticated younger set has created an almost insatiable demand for things "timely" with a hardcore challenge built in. This demand has resulted in a market flooded with remarkable LARGE SAVINGS. ’ Hiway 49 at Brunswick Rd. . Grass Valley — 273-9535 [MON thru SAT. — 8 to 6 MEIER Chev.-Olds} automated playthings commemorative of nearly every advance in our science and technology. Rockets, Space Ships, Moon Walkers, electronic gimmicks and gadgets, and do-it-yourself kits for practically any project the human mind can devise have surfaced in recent years. There may still be a certain "magic" woven into our Christ) mas Spirit, but there is also an inescapable shock factor woven into the price tags on our "spirit of giving". You may have to work the broom and vacuum cleaners overtime onthe day after Christmas to clean up the debris of the joyful holiday.. but it really is a day for the children and only comes once a year. Let's not lose track of the underlying philosophy of the celebration..let's make this Christmas a merry and meaningful day for those persons and purposes wa hala mact dane we