December 3, 1964 (28 pages)

At Home In Another Country It Is Quiet In Quito On Long Holidays Steve Ayala, a former resident _ of Nevada County and a graduate of the local schools, is serving with the Peace Corps in Quito, Ecuador. This is the second in a series of letters to The Nugget on his experiences in and around Quito. We are about to start a four day weekend here in Quito. Saturday—well, that's Saturday, and no one works on Saturdays, Sunday is generally pretty quiet too; Monday is All-Souls day, and Tuesday is the holiday for the . city of Cuenca. Since one city is taking the day off, there doesn't seem to be any reason forthe others to be busy. So the schools, the shops and the stores will open again Wednesday --probably. Just now people go out on picnics and eat pan de los muertos. This is bread of a certain style which goes with All Souls day as doughnuts used to go with Halloween. All the form of a large doll, and decorated appropriately. the stores make it, shaped into (Continued on Page 25) For three weeks now I've been wandering around Quito, visiting Jaycees Announce Contest Grass Valley Jaycees have again scheduled their traditional Christmas lighting contest for the western Nevada County area, At a meeting last week plans for the program were announced by secretary Don Peters. There will be prizes of $25, $15 and $10 for residential decorations. A panel of three judges will be named, The Jaycees usually anannounce the winning displays and the route followed by the judges so that residents can tour the twin cities area after the contest is over. The local Jaycees voted to donate $50 to Girl Scout Troop No, 612 of Grass Valley. The Scout Troop, which has been raising money for several months to travel to Washington next year, acted as babysitters during the Jaycees' successful state board meeting in Grass Valley last August. ANNETTE LOUISE BIGELOW of Nevada City became the bride of Steven J. Fritz of Loma Linda Nov. 15 inthe Kate Lindsay Chapel, Loma Linda. The bride, daughter of Mr. and Mrs. R.W. Bige low of Nevada City, was given in marriage by her father. The groom is a son of Mrs. Florence Fritz: of -Loma -Linda. Following the ceremony attended by 150, a reception was held in Kate Lindsay Hall. Fritz is employed by Loma Linda University. The couple is now at home in Loma Linda. Wedding Ceremony At Pearl Harbor Cynthia Claire Coullahan of San Jose and Kenneth Richard Hogan of Pearl Harbor, Hawaii, were married Nov. .13 in an eve ning double ring ceremony in the Submarine Base Chapel at the U.S. Naval Base, Pearl Harbor. The bride, daughter of Mrs, C, L. Coullahan and the late Lt. Col, B.B, Coullahan of San Jose, of San Jose. The groom was graduated from James Lick High School and attended San Jose City College and Sierra Junior College. He is assignedtothe U.S,S. Medregal at Pearl Harbor. Messiah Will Be wore a street length empire line Sung In Grass Valley gown of chantilly lace and peaude -soie. She carried a white Bible The third annual community and a white orchid, presentation of Handel's Messiah Mrs, William Leon Huntting of will take place this Sunday, at San Jose was the matron of honor 4:30 p.m. in the First Methodist and the bridesmaid was Peggy Church of Grass Valley. Armstrong, Saratoga. Achorus of some fifty-five The groom, son of Mr, and voices coming from over a dozen Mrs. K,L, Hogan of Nevada City, localchurches and the communwas attended by his best man, ity, under the direction of BernRonald L, Bell of Carson City, ard Rockwood, will sing the Nev. and ushers, Don Dodd and Ronald Thompson of Pearl Harbor. A reception was held in the Coconut Grove Hotel at Waikiki Beach. The couple plans to live in Honolulu. The bride was graduated from Del Mar High School and attended San Jose City College. She was . employed by the CommunityBank Christmas portion and the Hallelujah Chorus. * Aninnovation this year will be a twenty-three piece orchestra in addition to the organ for the accompanying of the oratorio, Local instrumentalists will be assisted by some of the finest musicians in the North Area Community Symphony Orchestra of Sacramento. amzoekgmt}vi Your advertising message is dependent upon the proper use of twenty six characters. Maybe AMZOEKGMTIVI is an extreme example, but often what you have to say to the public is just as garbled. Your advertisement is nothing more than a public notice. It should completely and accurately represent the merchandise that you have to offer. The choice of the proper words and phrases can have the added value of presenting the policy and personality of your store. Over the years the public has learned to accept certain phrases as keys to merchandising policies, Are you sure that the wording of your advertisements say what you mean? Have you created an image of a hard sell store when in reality you believe in the soft sell? No advertisement can sell the actual item. However, if used properly, it can create a favorable buying mood, If the copy is written correctly and the layout fits the copy, your advertisement will have the desired effect. The only advertisement that is expensive is the one that does not sell merchandise. If you pay a dollar and your cash register does not ring, that is expensive. If you pay a hundred dollars and you make sales, that is inexpensive. Before you make up your next advertisement why notcheck with the Advertising Department of the Nevada County Nugget. The copy and artwork required is just a part of the service offered. We can give you market information that will help you utilize your dollars so that your advertising is inexpensive. NEVADA COUNTY NUGGET 318 Broad Street Nevada City Phone 265-2471 P9BT ‘Eg JoquIe;eq***1083nN AlunoD epeAen’ °° 2 ‘faveataatiet_ete AT HOME IN THE COUNTRY ¢-ot0?-at0t~0

At Home In Another Country It Is Quiet In Quito On Long Holidays Steve Ayala, a former resident _ of Nevada County and a graduate of the local schools, is serving with the Peace Corps in Quito, Ecuador. This is the second in a series of letters to The Nugget on his experiences in and around Quito. We are about to start a four day weekend here in Quito. Saturday—well, that's Saturday, and no one works on Saturdays, Sunday is generally pretty quiet too; Monday is All-Souls day, and Tuesday is the holiday for the . city of Cuenca. Since one city is taking the day off, there doesn't seem to be any reason forthe others to be busy. So the schools, the shops and the stores will open again Wednesday --probably. Just now people go out on picnics and eat pan de los muertos. This is bread of a certain style which goes with All Souls day as doughnuts used to go with Halloween. All the form of a large doll, and decorated appropriately. the stores make it, shaped into (Continued on Page 25) For three weeks now I've been wandering around Quito, visiting Jaycees Announce Contest Grass Valley Jaycees have again scheduled their traditional Christmas lighting contest for the western Nevada County area, At a meeting last week plans for the program were announced by secretary Don Peters. There will be prizes of $25, $15 and $10 for residential decorations. A panel of three judges will be named, The Jaycees usually anannounce the winning displays and the route followed by the judges so that residents can tour the twin cities area after the contest is over. The local Jaycees voted to donate $50 to Girl Scout Troop No, 612 of Grass Valley. The Scout Troop, which has been raising money for several months to travel to Washington next year, acted as babysitters during the Jaycees' successful state board meeting in Grass Valley last August. ANNETTE LOUISE BIGELOW of Nevada City became the bride of Steven J. Fritz of Loma Linda Nov. 15 inthe Kate Lindsay Chapel, Loma Linda. The bride, daughter of Mr. and Mrs. R.W. Bige low of Nevada City, was given in marriage by her father. The groom is a son of Mrs. Florence Fritz: of -Loma -Linda. Following the ceremony attended by 150, a reception was held in Kate Lindsay Hall. Fritz is employed by Loma Linda University. The couple is now at home in Loma Linda. Wedding Ceremony At Pearl Harbor Cynthia Claire Coullahan of San Jose and Kenneth Richard Hogan of Pearl Harbor, Hawaii, were married Nov. .13 in an eve ning double ring ceremony in the Submarine Base Chapel at the U.S. Naval Base, Pearl Harbor. The bride, daughter of Mrs, C,

L. Coullahan and the late Lt. Col, B.B, Coullahan of San Jose, of San Jose. The groom was graduated from James Lick High School and attended San Jose City College and Sierra Junior College. He is assignedtothe U.S,S. Medregal at Pearl Harbor. Messiah Will Be wore a street length empire line Sung In Grass Valley gown of chantilly lace and peaude -soie. She carried a white Bible The third annual community and a white orchid, presentation of Handel's Messiah Mrs, William Leon Huntting of will take place this Sunday, at San Jose was the matron of honor 4:30 p.m. in the First Methodist and the bridesmaid was Peggy Church of Grass Valley. Armstrong, Saratoga. Achorus of some fifty-five The groom, son of Mr, and voices coming from over a dozen Mrs. K,L, Hogan of Nevada City, localchurches and the communwas attended by his best man, ity, under the direction of BernRonald L, Bell of Carson City, ard Rockwood, will sing the Nev. and ushers, Don Dodd and Ronald Thompson of Pearl Harbor. A reception was held in the Coconut Grove Hotel at Waikiki Beach. The couple plans to live in Honolulu. The bride was graduated from Del Mar High School and attended San Jose City College. She was . employed by the CommunityBank Christmas portion and the Hallelujah Chorus. * Aninnovation this year will be a twenty-three piece orchestra in addition to the organ for the accompanying of the oratorio, Local instrumentalists will be assisted by some of the finest musicians in the North Area Community Symphony Orchestra of Sacramento. amzoekgmt}vi Your advertising message is dependent upon the proper use of twenty six characters. Maybe AMZOEKGMTIVI is an extreme example, but often what you have to say to the public is just as garbled. Your advertisement is nothing more than a public notice. It should completely and accurately represent the merchandise that you have to offer. The choice of the proper words and phrases can have the added value of presenting the policy and personality of your store. Over the years the public has learned to accept certain phrases as keys to merchandising policies, Are you sure that the wording of your advertisements say what you mean? Have you created an image of a hard sell store when in reality you believe in the soft sell? No advertisement can sell the actual item. However, if used properly, it can create a favorable buying mood, If the copy is written correctly and the layout fits the copy, your advertisement will have the desired effect. The only advertisement that is expensive is the one that does not sell merchandise. If you pay a dollar and your cash register does not ring, that is expensive. If you pay a hundred dollars and you make sales, that is inexpensive. Before you make up your next advertisement why notcheck with the Advertising Department of the Nevada County Nugget. The copy and artwork required is just a part of the service offered. We can give you market information that will help you utilize your dollars so that your advertising is inexpensive. NEVADA COUNTY NUGGET 318 Broad Street Nevada City Phone 265-2471 P9BT ‘Eg JoquIe;eq***1083nN AlunoD epeAen’ °° 2 ‘faveataatiet_ete AT HOME IN THE COUNTRY ¢-ot0?-at0t~0