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Page: of 12

Records
Personal promotion brings Starbuck success
By MARY CAMPBELL
AP Newsfeatures
‘Moonlight Feels Right”. got to be a hit because two of
the musicians who recorded it drove around the country
handing out copies of the record to radio disc jockeys and
because one dj, Michael St. John in Birmingham, kept his
promise to play it “next spring.”
Bo Wagner and Bruce Blackman of Starbuck feel ‘
they’re qualified to recount ‘‘a history of marginal rock
ny’ roll.”’ Blackman says, “You live marginally. You work
to get enough money to go home, eat a sandwich and
watch TV. It’s terrible but you can do it.’’ In November
1975 his car was repossessed because he couldn’t keep up
the payments on it.
Blackman, a native of Pine Bluff, Ark., reared in
Greenville, Miss., had been playing in bars in Atlanta but
he figured he’d never achieve anything that way. People
in bars “want to hear everything except original
material,” he says. So from January to November 1974 hewas writing songs, while his wife supported
them and their son by working as a waitress.
“My wife is retired now, I’m happy to say — if you can
call raising a 6-year-old child retired.”
Blackman took his songs to Atlanta publisher Bill
Lowry, who liked “Working My Heart to the Bone” and
“Drop a Little Rock.” Lowry asked if Blackman had any
more songs like those two. “I said I had dozens. I didn’t
want to blow a recording session but I didn't even know
‘what he meant by songs like those.”
The “Moonlight Feels Right” had been in Blackman’s mind and he'd started a song. That night he
finished it and wrote anotber song. A seven-man group
built around Blackman on keyboards and Bo Wagner on
marimbas and vibes recorded the four tunes. Blackman
also sang lead for the first time in his life since, as composer, he seemed to get the meaning across best.
Tapes of the four songs were sent to 17 record companies. Turndowns came from all 17. Then. in February
1975 a deal for the release of one 45 r.p.m. record,
‘(Moonlight Feels Right,” was signed with Private Stock
Records. The record was released in September 1975.
Blackman says, ‘That was in the middle of the time
when radio stations’ listener ratings are being checked.
It’s the worst time for a new act to come out with a new
single record. There wasn’t one single station on the face
of the earth playing the record.
“Our publisher was talking about promoting the record.
We said we'd be glad to go out and do it. He funded us $700.
We supplemented it with $5,000; we were virtually
bankrupt after it was over. We got in two cars — we didn’t
go together. We visited over 200 radio stations. We drove
over 8,000 miles, stayed in the cheapest places we could
find. We went four and a half weeks each — until we ran
out of money.
“Bo had gone by Birmingham. Michael St. John said he
felt it was a strong spring record. He said he’d add it to his
play list in the spring. We thought he was just being nice.
But in March 1976 he did it and that was the big turning
point. It sold 18,000 copies in Birmingham in one week.”
But Wagner and Blackman were living up to the name
of the group, Starbuck, even before that happened. They’d
bought 200 more copies of the record and were ready to
start out on the same kind of promotion tour again. As it
was, with activity in Birmingham, they had enough
money to go to San Francisco and the record to
disc jockeys there. They played it and ‘Moonlight Feels
Right’’ was on its way to becoming a national hit.
Starbuck was the name of the character played by Burt
Lancaster in the movie, ‘The Rain Maker.” Blackman
says, “He was the eternal optimist, shooting for the
stars.”
_ §Starbuck, the group, made an album for Private Stock .
after the single was a hit. They worked it out on cheap
tape recorders at home and were able to make it in three
days of expensive time in a recording studio. Nine songs .
Cobb.
He had a group with Jimmy Seals, now of Seals and
Crofts, called the Mystics, did studio session work which
led into the Lewis and Clark Expedition with Michael
Murphey and he did some acting. He and Blackman met
eight years ago and have worked together since.
Wagner loves unusual sounding instruments. He
believes he had the first amplified marimba in the world.
He recently has added an instrument from a Mexican
Indian village to his marimba with its wood bars and
vibraphone with its metal bars.
Concerts are scheduled for the group this season and a
second LP probably will come out in January. Increased
fortune will lead Wagner to marry soon. Blackman says,
“It'll be nice not to have my car repossessed. Other than
that, I don’t think about it.”
Top Ten
Best-selling records of the week based on The Cashbox
*s nationwide survey:
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