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Page: of 16
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...1f you don’t nobody will
The Nevada County Nugget played first horn in the
county again in 1964.
The Califomia Newspaper Publishers Association gave
the Nugget a Merit Award for Best Newspaper Promotion
in its recent statewide competition.
ihe Nugget’s advertising department, which won the]
award, is available to your Ge. To help you better,
préSént: your services the Nugget offers the foll ow ing
keys to merchandising success.
1. Spread your merchandise investnents over the maximum number of fastcurning, wanted items.
Your advertising investment should be devoted to fastturning, wanted merchandise when it's wanted while
it'll tum the fastest, Fresh, newsy, timely, desirable
merchandise should dominate your advertising.
2. Display the greatest possible proportion of your merchandise.
It's merchandise that's seen that sells. ..seen in tne
newspaper ads, the display cases of your store. Your most
alluring attractions your freshest, newest offeringsbelong there.
3. Name the prices customers favor,
plainly price-ticket everything.
It is just as bad to be out of price line as not to have
the merchandise or services the customers want. Know
the prices that are right, popular, logical for your business and mark them plainly on the merchandise,
4. Make and keep your store friendly,
pleasanLand interesting.
Your advertising should. glow with useful information
and wise counsel and sympathetic understanding, It must
be easy to read...it must’serve the selfish interests of
the shopper, It must be reliable,
5. Induce buying in every possible way
every minute of every day.
Torealize the fifllest benefits match the RIGHT ITEMS
at the RIGHT TIME... your monthly inducement to the
customer's monthly interest.
6. Present your story in the most favorable manner.
Use the best art service and copy writing available in
preparing your advertisement.
7.Talk to as many peopie as you can.
Use the Nug get-Advertiser, the newspaper medium
that reaches the largest number of people in Westem
Nevada County.
NEVADA COUNTY NUGGET
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