January 2, 1964 (16 pages)

ap shea A la ee omenaneie ee INTELLI ie THIS IS THE YOUNG MAN OF THE YEAR 1906 Valley's finest gift to Nevada City the e and joy of Gold Flat-our very own PettiWilliam J. Wasley! Jo V. Snyder p coat.Postmaster1889-90. The depth of snow in this Broad ild be repeated this February 1964 her.forecaster prove accurate. BerWildwood.Motel are already planning a The winter that was in NCStreet scene in that fateful winter Cou if the predictions of th niece and Kenneth Hogan of the Blizzard Party on February 21; 1964. e Nugget weat 5 ETE FOOL’S GOLD serene: ik This isthe famous NC-GV Editor, the Honorable laying the role of Diogenes trying tofindanhonest man in Nevada County. His findings ? All kinds of honest people here with “more in Nevada City than anywhere else. Vi Shompoon CAROUSEL January 3 “AnlItalian in Algiers” ---By Ros-~ : i! sini, will be sung in English, UC} ‘ A Davis by the UCLA Opera Workshop; Freeborn Hall. January 7 “Understanding the Modern Securities Market"---first in an In=. vestment Lecture Series; EdwinD. Witter, resident partner, Dean Witter & Co., speaker; “The American System of Free Enterprise; Securities--Their Types, Origins, Markets, topic; American River Jr. College, Little Theater, Sac'to. No fee. FILM---"The World of Apu" (1959, India), UC Davis, 198 Physical Sciences Bldg., 6:15 and 8:15 p.m. January 9-10 CHICO STATE COLLEGE OPERA WORKSHOP---w il] present selected sections from Puccini's "Madame Butterfly”, Verdi's (Continued on Page 13) LIGENCE ©9609 90 @90G@ GATHERING MOSS Versus The Mouse Trap By Joe Ruess "If you build a better mousetrap, the world will beat a pathway to your door. " How long since: you've heard this adage quoted in one form or another? Ralph Waldo Emerson, ‘the revered preceptor of _nineteenth century New England, is j generally given credit for propounding this maxim, when he told an audience on one of his lecture tours, “If a man. . build better chairs or knives, crucibles or church organs than anyone else, you will finda broad, hard-beaten roadtohis house, though it be in the woods. " Emerson inhis day had a spiritual following comparable to that of the great teachers and moulders of thought of ancient times, men like Confucius, Ghatama Buddha and Socrates. To generations not far removed from Puritanism, enerations of craftsmen with old world skills acquired by the slow, sure method of apprenticeship, and to the early day merchants of New England who were building new industrial dynasties by their own industry and ingetuity, ponsive chord. This Emersonian philosophy was the conscience of American business, and most of the manufacturing firms in the United States who survived into the twentieth century, whether they were building "chairs or knives, crucibles or church organs", did so because of the high quality they had built into their products. After World War I, Japan, Italy, Czechoslovakia and Germany began infiltrating American mar~kets with their goods, but they sent us cheaply made products offered by the protected, monopolistic industries of Europe. Then, all of a sudden, something happened to quality in America, Emerson's proverb went out the window. High quality products fell by the wayside. Many of our fine automobiles, the Pierce-Arrow, the Packard andthe really fine Lincoln of the thirties, either expired completely or were replaced by cheaper models. After the upheavel of World War Il foreign products-once more in= vaded our markets im quantity, but this time-it was the foreign goods that had high quality, In recent years the secker aftera really fine camera has purchased a Nikon, a Leica, a Rolleiflex or a Hasselblad. For a quality automobile that w ould deliver him from the mercies of the postwar auto mechanic he turned toa Volkswagen,. a Rover, .a Peugeot or a Mercedes. Onthe export market, in Latin America, Asia andthe Near East, (Continued on Page 13) Madison ‘Ave. ‘Emerson's philosophy hit a res™ . Zr o8eg' **H96T ‘% Arenues** OB8nN OYL** ZT aBeg

ap shea A la ee omenaneie ee INTELLI ie THIS IS THE YOUNG MAN OF THE YEAR 1906 Valley's finest gift to Nevada City the e and joy of Gold Flat-our very own PettiWilliam J. Wasley! Jo V. Snyder p coat.Postmaster1889-90. The depth of snow in this Broad ild be repeated this February 1964 her.forecaster prove accurate. BerWildwood.Motel are already planning a The winter that was in NCStreet scene in that fateful winter Cou if the predictions of th niece and Kenneth Hogan of the Blizzard Party on February 21; 1964. e Nugget weat 5 ETE FOOL’S GOLD serene: ik This isthe famous NC-GV Editor, the Honorable laying the role of Diogenes trying tofindanhonest man in Nevada County. His findings ? All kinds of honest people here with “more in Nevada City than anywhere else. Vi Shompoon CAROUSEL January 3 “AnlItalian in Algiers” ---By Ros-~ : i! sini, will be sung in English, UC} ‘ A Davis by the UCLA Opera Workshop; Freeborn Hall. January 7 “Understanding the Modern Securities Market"---first in an In=. vestment Lecture Series; EdwinD. Witter, resident partner, Dean Witter & Co., speaker; “The American System of Free Enterprise; Securities--Their Types, Origins, Markets, topic; American River Jr. College, Little Theater, Sac'to. No fee. FILM---"The World of Apu" (1959, India), UC Davis, 198 Physical Sciences Bldg., 6:15 and 8:15 p.m. January 9-10 CHICO STATE COLLEGE OPERA WORKSHOP---w il] present selected sections from Puccini's "Madame Butterfly”, Verdi's (Continued on Page 13) LIGENCE ©9609 90 @90G@ GATHERING MOSS Versus The Mouse Trap By Joe Ruess "If you build a better mousetrap, the world will beat a pathway to your door. " How long since: you've heard this adage quoted in one form or another? Ralph Waldo Emerson, ‘the revered preceptor of _nineteenth century New England, is j generally given credit for propounding this maxim, when he told an audience on one of his

lecture tours, “If a man. . build better chairs or knives, crucibles or church organs than anyone else, you will finda broad, hard-beaten roadtohis house, though it be in the woods. " Emerson inhis day had a spiritual following comparable to that of the great teachers and moulders of thought of ancient times, men like Confucius, Ghatama Buddha and Socrates. To generations not far removed from Puritanism, enerations of craftsmen with old world skills acquired by the slow, sure method of apprenticeship, and to the early day merchants of New England who were building new industrial dynasties by their own industry and ingetuity, ponsive chord. This Emersonian philosophy was the conscience of American business, and most of the manufacturing firms in the United States who survived into the twentieth century, whether they were building "chairs or knives, crucibles or church organs", did so because of the high quality they had built into their products. After World War I, Japan, Italy, Czechoslovakia and Germany began infiltrating American mar~kets with their goods, but they sent us cheaply made products offered by the protected, monopolistic industries of Europe. Then, all of a sudden, something happened to quality in America, Emerson's proverb went out the window. High quality products fell by the wayside. Many of our fine automobiles, the Pierce-Arrow, the Packard andthe really fine Lincoln of the thirties, either expired completely or were replaced by cheaper models. After the upheavel of World War Il foreign products-once more in= vaded our markets im quantity, but this time-it was the foreign goods that had high quality, In recent years the secker aftera really fine camera has purchased a Nikon, a Leica, a Rolleiflex or a Hasselblad. For a quality automobile that w ould deliver him from the mercies of the postwar auto mechanic he turned toa Volkswagen,. a Rover, .a Peugeot or a Mercedes. Onthe export market, in Latin America, Asia andthe Near East, (Continued on Page 13) Madison ‘Ave. ‘Emerson's philosophy hit a res™ . Zr o8eg' **H96T ‘% Arenues** OB8nN OYL** ZT aBeg