March 8, 1972 (12 pages)

Se ee ‘Friendly native’ program used to increase tourism Ringing the cash register to the tune of $30 million is the name of the game -tourist trade. "This is what our program is all about", said Arthur W. Moss, guest speaker at the Placer County Chamber of Commerce meeting in Auburn last week, Moss is executive director of Club 20 which promotes Colorado West through a "Friendly Native" program.The Friendly Native program has been in existence for four years and is considered the best tourist promotion program inthe United States, What makes it the best? The $30 million dollar figure which has been placed on top of the regular income from tourist trade dollars. Moss explained the complex system used in 13 counties in western Colorado which covers 40,000 square miles, This is the unpopulated portion of Colorado. Moss was the first to admit when the program started "we made many mistakes," but it caught fire last year, he said. The key for the Club 20 program is to keep the tourist in the area for just one more day. This keeps the tourist there in many cases, for many days. This is accomplished througt the Friendly Native program which means just that. Businesses that come in contact with the traveler e geared to be friendly and t out off the road spots of interest to the area visitors. It works. Moss ‘said the key to the program hinges on the individual running it and he stressed individual, "A to the communities in and doesn't charge the } Each county chamber does c tribute $25 a year tothe project: Businessmen and their employes such as service station attendants are instructed on the Friendly Native program. This includes how to greet a visitor and how to be pleasant and cheerful. Moss said the opening greeting to a visitor makes an everlasting impression. “hese persons are often looking over an area and are open to suggestions on what to do and when. The person greeting the traveler must know his area and is told to be alert. You don't suggest a family with five kids . in this area to train as LIVESTOCK BUYERS LEARN TO BUY CATTLE, HOGS AND SHEEP at sale barns, feed lots and ranches. We prefer to train men 21 to 55 with livestock experience. For local interview, write age, phone, address and background to: NATIONAL MEAT PACKERS TRAINING 910.15th Street, Dept. CA-612 Sacramento, Calif. 95814 take in the Western Group play~ ing at the corner bar. Moss said the key is listening tothe person and finding out what he likes to do. The counties have ele sheets of the area and are~ familiar with the other counties. They work toward directing the tourist into another county -not in the immediate area. This keeps the traveler going in one big circle and it's a program designed to keep the traveler traveling in Colorado West. For instance if a businessman in Auburn learns that a family likes to lake fish, he suggests Gold Lake in Sierra county and gives them the information on the area and points out campgrounds. A person in Sierra county likes to fish for bass -Collins Lake in Yuba county is pointed out. A person is interested in historic gold mines; in Yuba City the Grass Valley area is pointed out, etc., etc. . It's a revolving circle but to keep that tourist there that day longer is keyed on the person who makes the contact. Fe must know the offbeat places and must be friendly to the visitor. Moss said the news media are a big help to the traveler in Colorado West. The radio stations which drivers listen toare constantly using fillers broadcasting Friendly Natives. "Stop at a Friendly Native sign and explore Colorado West," they are told. Newspapers also carry fillers of places to explore and copies are left at all motels and key points for the tourist family to read, Regular classes are held. Employes are sent to attend the sessions on company time. Moss explains you can't keep a person's interest inthese programs The Nevada County Nugget Wednesday, March 8, 1972 3 The Cook's Corner Best Recipe of the Week BAKED FISH WITH STUFFING Kere's a baked salmon (or halibut) recipe guaranteed to please the fussiest fish eater, and it is exceedingly simple to prepare. 1 cup finely chopped onion sauted in butter. Combine with the following nine ingredients: 2 cups dry bread crumbs; 1 cup chopped mushrooms; 1/2 cup minced parsley; 1/2 cup minced celery; 1 egg, beaten; 1 1/2 teaspoon lemon juice; 1 minced clove garlic (optional); 2 teaspoons salt; 1/4 cup minced green pepper; 1/4 teaspoon marjoram; 1/4 teaspoon fresh-ground black pepper. Stuff cavity of an 8 lb, fish (salmon or halibut according to. your preferance) with the above mixture, sew shut and wrap in aluminum foil. Bake 40 minutes in 350 degree, oven then turn back foil and bake an additional 20 minutes, of until fish is well done. Yield is eight generous servings. ~ if he's devoting his own time at tive will drop in on a business night, and ask questions regarding Many gimmicks are used by fishing, etc. If the stations are Club 20 to keep the business. OM the ball, gifts are made and men and their employes alert, ™any times a top business esAn unknown Club 20 representatablishment will have a picture in the newspaper. Household four And a couple you shouldnt. 1. Have your gas appliances 2. Get rid of any rusted or loose-fitting vent and flue pipes. Have them checked annually. If you ever should smell a gas leak call PG&E immediately. thoroughly checked once a year by your appliance or furnace man or your plumber. While he’s there ask him to make sure safety pilots are operating properly, air openings on burners are clean and set for a blue flame. 8. Make sure that burners and controls on sas furnace, wall oor heater are 4. When you disconnect appliances, pull plug first from the outlet. Also make, sure electric tools are properly. grounded, and frayed or broken a electric cords are replaced Never connect too many appliances to one outlet or circuit. And never let youngsters tamper with cords or outlets And remember, too, that we’re always ready to help. If you call for a PG&E service man to check-out any gas leak or gas service problem, ask him to show you ». where your gas pilots are ocated and how to go about relighting them. If repairs : or parts are needed, call , an appliance or furnace Cx service man or &> your plumber. » PGE Don’t place furniture or drapes over or close to any heater. Or let gas accumulate before lighting a gas pilot. Be sure that gas range burners are off completely when not in use. &

Se ee ‘Friendly native’ program used to increase tourism Ringing the cash register to the tune of $30 million is the name of the game -tourist trade. "This is what our program is all about", said Arthur W. Moss, guest speaker at the Placer County Chamber of Commerce meeting in Auburn last week, Moss is executive director of Club 20 which promotes Colorado West through a "Friendly Native" program.The Friendly Native program has been in existence for four years and is considered the best tourist promotion program inthe United States, What makes it the best? The $30 million dollar figure which has been placed on top of the regular income from tourist trade dollars. Moss explained the complex system used in 13 counties in western Colorado which covers 40,000 square miles, This is the unpopulated portion of Colorado. Moss was the first to admit when the program started "we made many mistakes," but it caught fire last year, he said. The key for the Club 20 program is to keep the tourist in the area for just one more day. This keeps the tourist there in many cases, for many days. This is accomplished througt the Friendly Native program which means just that. Businesses that come in contact with the traveler e geared to be friendly and t out off the road spots of interest to the area visitors. It works. Moss ‘said the key to the program hinges on the individual running it and he stressed individual, "A to the communities in and doesn't charge the } Each county chamber does c tribute $25 a year tothe project: Businessmen and their employes such as service station attendants are instructed on the Friendly Native program. This includes how to greet a visitor and how to be pleasant and cheerful. Moss said the opening greeting to a visitor makes an everlasting impression. “hese persons are often looking over an area and are open to suggestions on what to do and when. The person greeting the traveler must know his area and is told to be alert. You don't suggest a family with five kids . in this area to train as LIVESTOCK BUYERS LEARN TO BUY CATTLE, HOGS AND SHEEP at sale barns, feed lots and ranches. We prefer to train men 21 to 55 with livestock experience. For local interview, write age, phone, address and background to: NATIONAL MEAT PACKERS TRAINING 910.15th Street, Dept. CA-612 Sacramento, Calif. 95814 take in the Western Group play~ ing at the corner bar. Moss said the key is listening tothe person and finding out what he likes to do. The counties have ele sheets of the area and are~ familiar with the other counties. They work toward directing the tourist into another county -not in the immediate area. This keeps the traveler going in one big circle and it's a program designed to keep the traveler traveling in Colorado West. For instance if a businessman in Auburn learns that a family likes to lake fish, he suggests Gold Lake in Sierra county and gives them the information on the area and points out campgrounds. A person in Sierra county likes to fish for bass -Collins Lake in Yuba county is pointed out. A person is interested in historic gold mines; in Yuba City the Grass Valley area is pointed

out, etc., etc. . It's a revolving circle but to keep that tourist there that day longer is keyed on the person who makes the contact. Fe must know the offbeat places and must be friendly to the visitor. Moss said the news media are a big help to the traveler in Colorado West. The radio stations which drivers listen toare constantly using fillers broadcasting Friendly Natives. "Stop at a Friendly Native sign and explore Colorado West," they are told. Newspapers also carry fillers of places to explore and copies are left at all motels and key points for the tourist family to read, Regular classes are held. Employes are sent to attend the sessions on company time. Moss explains you can't keep a person's interest inthese programs The Nevada County Nugget Wednesday, March 8, 1972 3 The Cook's Corner Best Recipe of the Week BAKED FISH WITH STUFFING Kere's a baked salmon (or halibut) recipe guaranteed to please the fussiest fish eater, and it is exceedingly simple to prepare. 1 cup finely chopped onion sauted in butter. Combine with the following nine ingredients: 2 cups dry bread crumbs; 1 cup chopped mushrooms; 1/2 cup minced parsley; 1/2 cup minced celery; 1 egg, beaten; 1 1/2 teaspoon lemon juice; 1 minced clove garlic (optional); 2 teaspoons salt; 1/4 cup minced green pepper; 1/4 teaspoon marjoram; 1/4 teaspoon fresh-ground black pepper. Stuff cavity of an 8 lb, fish (salmon or halibut according to. your preferance) with the above mixture, sew shut and wrap in aluminum foil. Bake 40 minutes in 350 degree, oven then turn back foil and bake an additional 20 minutes, of until fish is well done. Yield is eight generous servings. ~ if he's devoting his own time at tive will drop in on a business night, and ask questions regarding Many gimmicks are used by fishing, etc. If the stations are Club 20 to keep the business. OM the ball, gifts are made and men and their employes alert, ™any times a top business esAn unknown Club 20 representatablishment will have a picture in the newspaper. Household four And a couple you shouldnt. 1. Have your gas appliances 2. Get rid of any rusted or loose-fitting vent and flue pipes. Have them checked annually. If you ever should smell a gas leak call PG&E immediately. thoroughly checked once a year by your appliance or furnace man or your plumber. While he’s there ask him to make sure safety pilots are operating properly, air openings on burners are clean and set for a blue flame. 8. Make sure that burners and controls on sas furnace, wall oor heater are 4. When you disconnect appliances, pull plug first from the outlet. Also make, sure electric tools are properly. grounded, and frayed or broken a electric cords are replaced Never connect too many appliances to one outlet or circuit. And never let youngsters tamper with cords or outlets And remember, too, that we’re always ready to help. If you call for a PG&E service man to check-out any gas leak or gas service problem, ask him to show you ». where your gas pilots are ocated and how to go about relighting them. If repairs : or parts are needed, call , an appliance or furnace Cx service man or &> your plumber. » PGE Don’t place furniture or drapes over or close to any heater. Or let gas accumulate before lighting a gas pilot. Be sure that gas range burners are off completely when not in use. &