November 29, 1967 (16 pages)

Today’s Food Budget Pays More Services, Gimmicks Than Food One often wonders at the rising cost of foods as he trudges the aisles of the supermarket shoving a grocery cart laden with dog food, detergents, frozen pizza, furniture polish, frozen scalloped potatoes and wine, And rightly so since there is no question that the grocery bill is increasing, and not always gradually, Nor is it just a matter of the changing content of the market basket, Hardware, phonograph records, pet supplies and potted plants do distort the appearance of the grocery bill when you reach the checkout counter, but so does another often overlooked ingredientbuilt-in services, Since World War II a combination of social and economic factors have revolutionized food processing and distribution, Housewives by the hundreds of thousands entered the rands of the employed during the war and many of them have stayed there, Today a greater percentage of married women with families work outside the home than ever before with one result being a changing product from _ fvod processors, Most working wives prefer a package of frozen peas to a bag full of the unshelled variety; pre-cut and packaged chicken legs to ajust-plucked, still warm bird; frozen pizza to a sack of ingredients; and TV dinners when the evening schedule is a bit tight. Processors have also found that easy-open boxes, cans and_ bottles sell better. So do pretty lithographed packages and see-through containers and disposable bottles, cans and cartons, Those extras all cost the consumer money, Today's food budget pays for more services and gimmicks than it does for actual food, For example, the farm value of the corn in a 39 cent bag of corn chips is less than 2 cents, The processor pays 3 1/2 cents for Je Olde Shoppe Rough and Ready . Now Showing The Largest Stock In Candles & Gifts Of The SeasonWe Ship Anywhere Open Seven Days A Week P.O. BOX 86 273-4178 PABCO WET PATCH NO. 174 PUT ON IN THE RAIN! YUBA RIVER LUMBER CO. Town Talk G.V. 265-4521 be ce ce ee a ae aaa ad atari ras the peaches in a one-pound can of cling peaches for which you pay 23 cents or more, The 10 ozs. of peas in a 45 cent frozen food pack are worth 3 cents and you pay 89 cents a pound for pre-cooked, frozen chicken brests that cost theprocessor 17 cents, Even the ground beef you buy at 55 cents a pound or the steak at $1.70 a pound was worth only 20 to 25 cents to the rancher who sold the cattle on the hoof, Food prices are not going up like your grocery bill is. If we want conveniences and services we have to pay for them. Still, what you get today for your Food dollar is a bargain compared to anything else you buy and in relation to your family income, . srecpeereern. om . Bekins Driver Education NEW YORK—Although insurance premium discounts are available to students who complete recognized driver educaThe Advertiser. November 29, 1967 tion courses, such courses are offered in only about 13,000 of the naticn’s 18,000 public high schools, according to the Insurance Information Institute. The name armadillo is the diminutive of the Spanish word ‘“‘armada’’ and in a broad sense means ‘‘the little armored one.”’ COSMETICS Beauty Covasclers FREE-Skin Care, Makeup Analysis "Try Before You Buy" Mrs, Santa Marinelli, Consultant, SIMPHICITY woe 273-6523 ALTA SIERRA COUNTRY CLUB INVITES YOU eX, FUE SATURDAY . & SUNDAY DF aese PP. xs a aa 4. 11:30 To 3 p.m.WE ARE NOW TAKING Christmas Party DINING & DANCING FRIDAY & SATURDAY Vic Breuer's 143 MILL STREET GRASS VALLEY 273-299 MD) ~ S ~ ~ ~ ~ '*Levi’s’”’ WORK CLOTHES ~ The New BERGEMANN & SON Funerol Chapel < 4 ready to serve you day or night call. 265-2421 Bost Ave, off Lower -Grass Valley Rd, ‘Nevada City 273-7211 RESERVATIONS BOOTS & SHOES ~ S ~ ~

Today’s Food Budget Pays More Services, Gimmicks Than Food One often wonders at the rising cost of foods as he trudges the aisles of the supermarket shoving a grocery cart laden with dog food, detergents, frozen pizza, furniture polish, frozen scalloped potatoes and wine, And rightly so since there is no question that the grocery bill is increasing, and not always gradually, Nor is it just a matter of the changing content of the market basket, Hardware, phonograph records, pet supplies and potted plants do distort the appearance of the grocery bill when you reach the checkout counter, but so does another often overlooked ingredientbuilt-in services, Since World War II a combination of social and economic factors have revolutionized food processing and distribution, Housewives by the hundreds of thousands entered the rands of the employed during the war and many of them have stayed there, Today a greater percentage of married women with families work outside the home than ever before with one result being a changing product from _ fvod processors, Most working wives prefer a package of frozen peas to a bag full of the unshelled variety; pre-cut and packaged chicken legs to ajust-plucked, still warm bird; frozen pizza to a sack of ingredients; and TV dinners when the evening schedule is a bit tight. Processors have also found that easy-open boxes, cans and_ bottles sell better. So do pretty lithographed packages and see-through containers and disposable bottles, cans and cartons, Those extras all cost the consumer money, Today's food budget pays for more services and gimmicks than it does for actual food, For example, the farm value of the corn in a 39 cent bag of corn chips is less than 2 cents, The processor pays 3 1/2 cents for Je Olde Shoppe Rough and Ready . Now Showing The Largest Stock In Candles & Gifts Of The SeasonWe Ship Anywhere Open Seven Days A Week P.O. BOX 86 273-4178 PABCO WET PATCH NO. 174 PUT ON IN THE RAIN! YUBA RIVER LUMBER CO. Town Talk G.V. 265-4521 be ce ce ee a ae

aaa ad atari ras the peaches in a one-pound can of cling peaches for which you pay 23 cents or more, The 10 ozs. of peas in a 45 cent frozen food pack are worth 3 cents and you pay 89 cents a pound for pre-cooked, frozen chicken brests that cost theprocessor 17 cents, Even the ground beef you buy at 55 cents a pound or the steak at $1.70 a pound was worth only 20 to 25 cents to the rancher who sold the cattle on the hoof, Food prices are not going up like your grocery bill is. If we want conveniences and services we have to pay for them. Still, what you get today for your Food dollar is a bargain compared to anything else you buy and in relation to your family income, . srecpeereern. om . Bekins Driver Education NEW YORK—Although insurance premium discounts are available to students who complete recognized driver educaThe Advertiser.. November 29, 1967 tion courses, such courses are offered in only about 13,000 of the naticn’s 18,000 public high schools, according to the Insurance Information Institute. The name armadillo is the diminutive of the Spanish word ‘“‘armada’’ and in a broad sense means ‘‘the little armored one.”’ COSMETICS Beauty Covasclers FREE-Skin Care, Makeup Analysis "Try Before You Buy" Mrs, Santa Marinelli, Consultant, SIMPHICITY woe 273-6523 ALTA SIERRA COUNTRY CLUB INVITES YOU eX, FUE SATURDAY . & SUNDAY DF aese PP. xs a aa 4. 11:30 To 3 p.m.WE ARE NOW TAKING Christmas Party DINING & DANCING FRIDAY & SATURDAY Vic Breuer's 143 MILL STREET GRASS VALLEY 273-299 MD) ~ S ~ ~ ~ ~ '*Levi’s’”’ WORK CLOTHES ~ The New BERGEMANN & SON Funerol Chapel < 4 ready to serve you day or night call. 265-2421 Bost Ave, off Lower -Grass Valley Rd, ‘Nevada City 273-7211 RESERVATIONS BOOTS & SHOES ~ S ~ ~