October 27, 1971 (12 pages)

Move made to bolster sagging tourist trade The California Chamber of Commerce called on state travel and recreation leaders today to join in a united effort to bolster the state's sagging tourist industry. In thefirst meeting of the Chamber's Travel and ’ Recreation committee, industry leaders were warned by Chamber spokesmen that unless coordinated action on tke part of business and the state government was taken immediately, California stands a good chance of losing over a million jobs and a $4 billion industry. "California's once proud travel industry is being eaten alive by competition," said Clay McGowan, chairman of the committee. "Industry leaders are quick to lay a large share ofthe blame squarely on state government." Moods voiced at the Burlingame meeting ranged from open militancy to complete disgust over the state's failure to support California's largest industry. Fueling the fire was a Cham_ber report showing California below all other states with tourism expenditures of $41,000 annaually in contrast to the 50state average of $691,000, The report showed. that 13 states, most with smaller stakes in tourism such as West ‘Virginia and Kentucky, spend over $1 million annually to attract visitors. McGowan said that each of those states gets back nine dollars in tax revenue for every dollar spent. "If the same profit opportunity was available to private enterprise everybody with ten bucks in his pocket would go into the business," he said, Industry leaders did not think California's Tourism woes were due to the sluggish economy. “This business is sick and hurtAnnual liars’ night Nov. 1 Timberline Toastmaster will hold their annual liars' night at 7 p.m. Nov. 1 at the Grass Valley Elks Hall, The public is invited to listen to the talks or to participate in the contest. Last year's winner was Geno Lockhart. ing beyond what we'll openly admit," said a major hotel executive, "When San Francisco hotels are grateful for one-third occupancy in the best month of the year and Disneyland hedges on attendance figures, someone better get busy on it or things are not going.to improve, even when the économy does." Studies revealed at the conference showed California tour-. ism has entered the age of intercontinental competition. ''But we're still fooling around with out-moded concepts of mountains versus seashore, and north state versus south state," said McGowan, But he praised regional and local promotional organizations as the real standard bearers of tourism promotion in California past, present and future. According to Robert Sullivan, general manager of the. San Francisco Convention and Visitors Bureau, tourism needs a state-level link between regional organizations and government, and in turn, between state government and the highly exciting on-going promotions of Discover America and the federal government's overseas program through the U. S. Travel Service, "That link is now missing," Sullivan said. Taking positive action at their first meeting, committee members formed a statewide steering committee and a committee on legislation, These two groups will present the travel industry's position to both the governor and the legislature, with a ten year master plan for California tourism development prepared by industry leaders. But what happens if state of-. ficials don't act on what they hear? _ "We just slowly lose a million jobs in California and a four billion dollar industry," said McGowen, _ In attendance were executives of leading airlines, hotel and motel chains, travel agencies, amusement parks, outdoor recreation associations, local chamber officials and auto travel groups. The gathering was formalized as the Travel and Recreation Committee of the California Chamber of Commerce, BUSINESS BILLBOARD Len Gilbert }. Len Gilbert . HEFFREN INSURANCE AGENCY 111 W. Main P.O. Box 1034 Grass Valley, Ca. Ph. 265-6166 OFFICE MACHINES . CV: s New & Used Equipment/ SERVICE RENTALS SUPPLIES EST. 1946 OFFICE FURNITURE . STATIONERY SUPPLIES 120 W. Main Grass Valley 273-4288 THE GIPSON’S 273-2561 Ca SPECIALTY CAKES & DONUTS LITTLE OLD BAKE SnOP 429 E. Ridge Rd., Grass Valley The _ unstoppables. Bonds continue to earn interest even after they mature. The Nevada County Nugget : Wednesday October 27, 1971 he Haunted House tour slated Oct. 28, 29, 30 A wide selection of spooks, ‘ghosts, goblins, monsters and “things that go bump in the night" will be the order of the evening, when the Liberal Arts Commission stages its Fourth Annual Halloween Haunted House Tour Cct, 28, 29 and 30. "We hope this will be the biggest and best Haunted House ever. We'll have all your old favorites back again and we'll have some surprises which have not been included in the past," house chairman Gene Sozarth said today. Site of this year's tour is the Old Esterly Manse on East Main street in Grass Valley behind the Esterly Real Estate office. According to Mrs. Marge 3ozarth, who is co-chairman, prices will be the same as last year: 50¢ for kids 12 and under and, $1 for adults. Hours will be from 7:30 until 10 p.m. all three nights. Photo contes sponsored lumber firm A photography contest among local residents and visitors is being sponsored this year by the Yuba River Lumber Company. The contest is called the Fall Color spectacular and color or black and white photographs may be entered. The contest is open to amateurs of all ages and professional photographers. Each entry must be a 5 by 7 print and be submitted to either the sponsoring company or the Nevada City or Grass Valley Chamber of Commerce by Thanksgiving Day. The name and address of the entrant, and age if less than 21 years old, plus the date, .and place the photograph was taken, must accompany each photograph submitted. Awards td the top 10 entries will be presented soon after the contest ends, Merchandise orders, totaling $75, are the prizes. . Adjustment *1.88 WIDE OVAL TIRES 13” RAISED WHITE LETTERS AVAILABLE NOW. RECAPPING SERVICE PLAZA TIRE CO., INC. PPPPVPPS PPP PSS IS PIL 2D . BEHIND: SPD 265-4642° . By Pat Interesting visitors to Colfax and Chicago Park last week were David C. Mendenhall of Mount Palomar and his son, John David of E1 Centro. The two'men were on a vacation and family tree climbing expedition. The were seeking information on Enos T. Mendenhall, one of the pioneers of Colfax. Enos and his wife Rachel came to Alder Grove, later Ilinoistown, the pre-Central Pacific location of Colfax, in 1849, They later operated botels in Dlinoistown, _Grass Valley and Sacramento. Enos was also in the lumber business, When business got bad following the close of the Civil War, Enos moved to San Diego and eventually homesteaded on Mount Palomar. His wife remained in Ilinoistown and operated the hotel. His sons, eventually joined him in the cattle business. The vacationing father-son team descends directly from Enos through Sylvester and his son Charles. David still operates the Mendenhall cattle spread on Palomar. In 1969, while doing research on the Mendenhall family, Icame in contact with Mrs. Minerva Udell of Palo Alto. Her father was Richard Mendenhall, at one time a brakeman on the Nevada County Narrow Gauge. She was born in Nevada City. Her maternal © grandparents were Chicago Park pioneers. "My grandparents Jacob and Mary Margaret Amberg came across the plains in the early. days," I’m Jim Palmer and This is my partner, Dan Druge PPESSESE “8 ~ om See ~ Chicago ParkPeardale News — PPLPP LPP LP LSLSPLPLLL2 2S Never Dreamed there'd be cars like our But he’d sure point with pride” to them today. Grass Valley Ford Where you are a stranger but once” 846 S. Auburn St. Phone 273-3326 ETERS EEE LEE GEES EL Jones she wrote, "They had six children, August, Solomon, Caroline, Pauline, Emma (her mother) and Otto. "They settled in Chicago Par: where my mother was born. Their first’ child was born on the plains, The wagon train would not wait for her so they had to ride horseback. (Ah-our compassionate pioneers. P. J.) The baby lived only a few days. "The Indians stole their horses and they were forced to walk, They met two men who had a dog. They were all hungry so they killed the dog and ate it. The Indians attacked my grandmother so she took her Bible and showed them’a picture of Christ and the cross. They begged for the Bible, took it and left." According to an 1868 map of Nevada county the Amberg property was where the Bierwagen fruit ranch is now located. The Amburn (slight difference in spelling) Brewery is marked, Don't forget this Sunday morning, 7 until 1 p.m, at the Peardale Firehouse, the Fire. Belles will hold their Halloween Breakfast. Our new fire engine just might be on view for the occasion, , Our neighboring firemen and their ladies are giving a Chicken and Spaghetti Dinner at Union Hill Elementary School on November 7 from 1 until 5 p.m. These chaps often back our department up in emergencies so we should support them. %. Henry A-1 Used Cars! Our Parts & Service Dept. takes great pride in our Warranty Maintenance program for your NEW FORDS; and we'll take equally good care of any A-1 Used Car purchased here!

Move made to bolster sagging tourist trade The California Chamber of Commerce called on state travel and recreation leaders today to join in a united effort to bolster the state's sagging tourist industry. In thefirst meeting of the Chamber's Travel and ’ Recreation committee, industry leaders were warned by Chamber spokesmen that unless coordinated action on tke part of business and the state government was taken immediately, California stands a good chance of losing over a million jobs and a $4 billion industry. "California's once proud travel industry is being eaten alive by competition," said Clay McGowan, chairman of the committee. "Industry leaders are quick to lay a large share ofthe blame squarely on state government." Moods voiced at the Burlingame meeting ranged from open militancy to complete disgust over the state's failure to support California's largest industry. Fueling the fire was a Cham_ber report showing California below all other states with tourism expenditures of $41,000 annaually in contrast to the 50state average of $691,000, The report showed. that 13 states, most with smaller stakes in tourism such as West ‘Virginia and Kentucky, spend over $1 million annually to attract visitors. McGowan said that each of those states gets back nine dollars in tax revenue for every dollar spent. "If the same profit opportunity was available to private enterprise everybody with ten bucks in his pocket would go into the business," he said, Industry leaders did not think California's Tourism woes were due to the sluggish economy. “This business is sick and hurtAnnual liars’ night Nov. 1 Timberline Toastmaster will hold their annual liars' night at 7 p.m. Nov. 1 at the Grass Valley Elks Hall, The public is invited to listen to the talks or to participate in the contest. Last year's winner was Geno Lockhart. ing beyond what we'll openly admit," said a major hotel executive, "When San Francisco hotels are grateful for one-third occupancy in the best month of the year and Disneyland hedges on attendance figures, someone better get busy on it or things are not going.to improve, even when the économy does." Studies revealed at the conference showed California tour-. ism has entered the age of intercontinental competition. ''But we're still fooling around with out-moded concepts of mountains versus seashore, and north state versus south state," said McGowan, But he praised regional and local promotional organizations as the real standard bearers of tourism promotion in California past, present and future. According to Robert Sullivan, general manager of the. San Francisco Convention and Visitors Bureau, tourism needs a state-level link between regional organizations and government, and in turn, between state government and the highly exciting on-going promotions of Discover America and the federal government's overseas program through the U. S. Travel Service, "That link is now missing," Sullivan said. Taking positive action at their first meeting, committee members formed a statewide steering committee and a committee on legislation, These two groups will present the travel industry's position to both the governor and the legislature, with a ten year master plan for California tourism development prepared by industry leaders. But what happens if state of-. ficials don't act on what they hear? _ "We just slowly lose a million jobs in California and a four billion dollar industry," said McGowen, _ In attendance were executives of leading airlines, hotel and motel chains, travel agencies, amusement parks, outdoor recreation associations, local chamber officials and auto travel groups. The gathering was formalized as the Travel and Recreation Committee of the California Chamber of Commerce, BUSINESS BILLBOARD Len Gilbert }. Len Gilbert . HEFFREN INSURANCE AGENCY 111 W. Main P.O. Box 1034 Grass Valley, Ca. Ph. 265-6166 OFFICE MACHINES . CV: s New & Used Equipment/ SERVICE RENTALS SUPPLIES EST. 1946 OFFICE FURNITURE . STATIONERY SUPPLIES 120 W. Main Grass Valley 273-4288 THE GIPSON’S 273-2561 Ca SPECIALTY CAKES & DONUTS LITTLE OLD BAKE SnOP 429 E. Ridge Rd., Grass Valley The _ unstoppables. Bonds continue to earn interest even after they mature. The Nevada County Nugget : Wednesday October 27, 1971 he Haunted House tour slated Oct. 28, 29, 30 A wide selection of spooks, ‘ghosts, goblins, monsters and “things that go bump in the night" will be the order of the evening, when the Liberal Arts Commission stages its Fourth Annual Halloween Haunted House Tour Cct, 28, 29 and 30. "We hope this will be the biggest and best Haunted House ever. We'll have all your old favorites back again and we'll have some surprises which have not been included in the past," house chairman Gene Sozarth said today. Site of this year's tour is the Old Esterly Manse on East Main street in Grass Valley behind the Esterly Real Estate office. According to Mrs. Marge 3ozarth, who is co-chairman, prices will be the same as last year: 50¢ for kids 12 and under and, $1 for adults. Hours will be from 7:30 until 10 p.m. all three nights. Photo contes

sponsored lumber firm A photography contest among local residents and visitors is being sponsored this year by the Yuba River Lumber Company. The contest is called the Fall Color spectacular and color or black and white photographs may be entered. The contest is open to amateurs of all ages and professional photographers. Each entry must be a 5 by 7 print and be submitted to either the sponsoring company or the Nevada City or Grass Valley Chamber of Commerce by Thanksgiving Day. The name and address of the entrant, and age if less than 21 years old, plus the date, .and place the photograph was taken, must accompany each photograph submitted. Awards td the top 10 entries will be presented soon after the contest ends, Merchandise orders, totaling $75, are the prizes. . Adjustment *1.88 WIDE OVAL TIRES 13” RAISED WHITE LETTERS AVAILABLE NOW. RECAPPING SERVICE PLAZA TIRE CO., INC. PPPPVPPS PPP PSS IS PIL 2D . BEHIND: SPD 265-4642° . By Pat Interesting visitors to Colfax and Chicago Park last week were David C. Mendenhall of Mount Palomar and his son, John David of E1 Centro. The two'men were on a vacation and family tree climbing expedition. The were seeking information on Enos T. Mendenhall, one of the pioneers of Colfax. Enos and his wife Rachel came to Alder Grove, later Ilinoistown, the pre-Central Pacific location of Colfax, in 1849, They later operated botels in Dlinoistown, _Grass Valley and Sacramento. Enos was also in the lumber business, When business got bad following the close of the Civil War, Enos moved to San Diego and eventually homesteaded on Mount Palomar. His wife remained in Ilinoistown and operated the hotel. His sons, eventually joined him in the cattle business. The vacationing father-son team descends directly from Enos through Sylvester and his son Charles. David still operates the Mendenhall cattle spread on Palomar. In 1969, while doing research on the Mendenhall family, Icame in contact with Mrs. Minerva Udell of Palo Alto. Her father was Richard Mendenhall, at one time a brakeman on the Nevada County Narrow Gauge. She was born in Nevada City. Her maternal © grandparents were Chicago Park pioneers. "My grandparents Jacob and Mary Margaret Amberg came across the plains in the early. days," I’m Jim Palmer and This is my partner, Dan Druge PPESSESE “8 ~ om See ~ Chicago ParkPeardale News — PPLPP LPP LP LSLSPLPLLL2 2S Never Dreamed there'd be cars like our But he’d sure point with pride” to them today. Grass Valley Ford Where you are a stranger but once” 846 S. Auburn St. Phone 273-3326 ETERS EEE LEE GEES EL Jones she wrote, "They had six children, August, Solomon, Caroline, Pauline, Emma (her mother) and Otto. "They settled in Chicago Par: where my mother was born. Their first’ child was born on the plains, The wagon train would not wait for her so they had to ride horseback. (Ah-our compassionate pioneers. P. J.) The baby lived only a few days. "The Indians stole their horses and they were forced to walk, They met two men who had a dog. They were all hungry so they killed the dog and ate it. The Indians attacked my grandmother so she took her Bible and showed them’a picture of Christ and the cross. They begged for the Bible, took it and left." According to an 1868 map of Nevada county the Amberg property was where the Bierwagen fruit ranch is now located. The Amburn (slight difference in spelling) Brewery is marked, Don't forget this Sunday morning, 7 until 1 p.m, at the Peardale Firehouse, the Fire. Belles will hold their Halloween Breakfast. Our new fire engine just might be on view for the occasion, , Our neighboring firemen and their ladies are giving a Chicken and Spaghetti Dinner at Union Hill Elementary School on November 7 from 1 until 5 p.m. These chaps often back our department up in emergencies so we should support them. %. Henry A-1 Used Cars! Our Parts & Service Dept. takes great pride in our Warranty Maintenance program for your NEW FORDS; and we'll take equally good care of any A-1 Used Car purchased here!