December 8, 1950 (16 pages)

. Safety and Drivin *’ Up 1951 Chevrolet Features Added safety, greater driving ease and fresh re-styling highspot the 1951 Chevrolet which goes on display at Mountain Chevrolet showrooms tomorrow. Important improvements and changes are featured in both chassis and body. These changes range from the “biggest brakes in the low-price field” toextensive design innovations that make the car appear much longer and lower: than any previous model. The powerglide automatic transmission, Chevrolet’s sensational driving advance, has been refined for the latest models, .although remaining fundamentally the same flexible driving control that has already enrolted a quarter of a million satisfied owners. It will again be optional on de luxe models only. : Fourteen passenger body types are .included in the1951 line. Two and four-door sedans will be available in Styleline and Fleetline series. All sedans and the sport coupe will come in de luxe or special trim. A “convertible coupe, all-steel station wagon and the Chevrolet Bel Air, which has scored so sensationally in popularity, are exclusively in the de luxe series. The business coupe will be available only as a model in the special series. In addition to more luxurious ‘interior treatment Chevrolet is offering a more beautiful and attractive assortment of colors. The options, which include two two-tone combinations, are livelier than ever. The new “jumbo drum” brakes headline the qualities of the ca. directed toward ‘safer operation. Quicker emergency stops are assured by a brake which involves ‘considerable departure from past design. Every brake shoe, fitted with the long-life bonded lining made famous by Chevrolet, is self-energizing in both forwara and reverse travel, giving a consistent, surge-free operation that will please drivers. New brakes also qualify as an aid to driving ease. Tests show 25 percent less pedal pressure required in ‘stopping at given rates of speed. Better brake seals and virtual elimination of the possibility of brake grabbimg are other advantages. Of almost equal interést among safety features are recessed control knobs in the driver’s compartment. All protrusions are now set below.) the smooth contours of the instrument panel. Shielding of the windshield from instrument light reflections is as well provided by a rounded.-ledge above the panel. Subdued lighting of dials for nighttime driving is still another safety asset. Important as it will affect parking is an increase in steering gear ratio. Other points worthy of mention under driving ease are new convenience of controls, relocated brake pedals, réducea vibration through greater torque tube rigility and a new methoa of propeller shaft balancing in production. Appearance-wise the improvement is discernible even to a casual observer. Changes both at the front and the rear enhance -the impression of ruggedness and room. The radiator «grill has been restyled and simplified. The design now consists of three horizontal bars, the lower two extending further across the fend.ers to form a circular frame for parking lamps. Frontal beauty is ‘additionally embellished by new bumper guards, emblem and hoed ornament which earries a jet-craft form. The crown of the rear fenders has been raised to increase the sleek, flowing lines of the body. Fenders now mount the combination stop and tail light, with a newly styled trunk lid ornament and re-designed bumper guards blending into the overall effect. The de luxe and special series will again be distinctive. Exteriors of the de luxe bodies have a greater amount of chrome ana stainless. steel trim and are distinguishable on the highways by a moulding which starts just above the ‘wheel opening in the front fenders and is extended into the doors. Interiors of the de luxe bodies are treated in two-tone gray, a styling feature carried by both seat cushions and_ instrument panels. With the special models, the interior is also two-tone gray. A gray striped pattern cloth is used as upholstery material in the special models while de luxe models provide a band of plain gray across the top of seat back cushions upholstered in stripea gray broadcloth. In addition, de luxe models are equipped with such accessories § as lighter, center-mounted clock and full-circle horn rings. Due to expanded production, cigarette . § wo g Ease Point . Safety, Beauty in 1 951 Chevrolet Instruments Chevrolet is able to introduce in rear seats the flat S-type springs used in the front of the 1950’s. Greater comfort and more consistent resiliency will result during the long years of service owners have learned to expect from Chevrolets. Special luxury treatments have been incorporated in convestible, Bel Air and Station Wagon. this year to the convertible is a rear window of clear, flexible plastic offering more than phree times the vision area of the! former opening. Also in the convertible, the Automatic top motor has been removed into the trunk forward of the spare tire as a service improvement. Upholstery in the convertible is genuine deep-buff leather with the Bel Air featuring a striped pile-cord fabric with leather bolsters on both seat cushions and back rest. Station wagons have a new tan leatherette fabric with pigskin finish. For 1951 Chevrolet offers two economical valve-in-head_ engines. The standard engine develops 92 horsepower while the optional power plant, available on de luxe models with Powerglide, develops 105 horsepower. Essentially the power train is unchanged. A few changes that accent easier service include: elimination of the body junction block in the electrical system, made possible by the mounting of switches at the bottom of the instrument panel; a more accessible location for the rear bearing oil cup on the generator to prevent over lubrication; and improvement in the attachment on the primary terminal of the distributor, facilitating assembly of the breaker lever. SWEATER SETS — CHOICE OF SEASON Sweater sets will find their way to spots under many Christmas, trees this year and the girls andyoung women who receive them as gifts are going to have presents which are at once pretty and practical. The twin sets are a highlight wf the season and they are being offered in both nylon and wool Knits. The sets usually consist of a short sleeved puilover, accompanied by a cardigan with long sleeves tor the topper. They are in a variety of colors. knits, others in drop stitched patterns and some in ribbed effects. New . ° Some are in novelty or cable Improved for beauty and safety, Chevrolet’s new. steering column. Control knobs are now recessed instrument’ panel separates gauges and controls in. under the panel. _ ove ; ( convenient locations at the right and left of the. shields nighttime illumination from the windshield. BELTS — Fine grades of belts, the kind . nen would not be likely to buy . ‘or themselves, are in local gift, stocks and retailers think they will be popular items. These belts are made of fine . with A dainty collection of finely. detailed batiste dresses. All hand embroidered in the. Philippines. 416 Broad . than the commoner types of belts, 500D GIFT CHOICE . $1.49 Two-Piece cuffs. Fine combed cotton knits. AE We, Wate. BES An overhanging upper crown grades of calf, a'licator and ostrich leathers. Toney cost ‘more but they are in that luxury class which makes them extra special as gifts, and the pric? is not prohibitive. _ Kezar stadium in. San Francisco accomodates 60,000 spectators. clean the lint trap after using. iad Nevada City, California, Friday, December 8, 19 50—7 THESE GIFT ITEMS WILL FATTEN WIFE Almost . every little gadget which saves work around the house is dreamed up by a man. So are the big inventions, and this holiday season there are plenty of. them. You cannot have a mechanical baby sitter yet, but. here is wha you can have. : A refrigerator which counts yp to 60 and then defrosts after the sixtieth. time the door is opened. A barbecue spit which revolves automatically in the oven. A washer which weighs each ‘load to eliminate wasting water and soap. A dryer which reminds you to A range scaled for the small kitchen with an oven which is large enough for six pies. How is that for this year’s contributions to housewives who like to curl up with a good book and. a box of chocolates? HOSTESSES FIND USE FOR MORE GLASSES Most hostesses, ¢ould ‘ue another set of glasses for the table, no matter\\how ‘many they already have. ~ Complete sets of glasses, which should’ bé in every home::for holdiay entertaining, add sparkle to the table setting on festive occasions. A Various styles and designs are offered in sets which. run through footed ice .tea glases, goblets, high sherbets, cocktails, low sherbets and cordials. There {is //glass to contain every liquid {. me by the holiday hostess’ ‘al di the use of the proper one ‘orn’ each. occasion is advocated by/.authorities ag a means of obtaining that perfection whi¢h is the. goal of yuletid hospitality. The Palace of Guvernors in Santa Fe, N. M. is the oldest.public building ‘in the U. S., erected in 1610. , yet DOLLS . . TRAINS ELECTRICAL TOYS BOOKS BUILDING. SETS GAMES 121 Neal USE OUR LAYAWAY PLAN GATS TOY SHOP Phone 1390-W Grass Valley ROMPERS $1.10 up Philippine Imports with exquisite detailing. by hand. Fine Batistes. Styles drawstring Phone 71 2-W [Prvrmcrny hess? 101 BROAD PLAZA GROCERY PHONE 86 That isn’t as silly as it sou for several months. to find one. gift, iliac. Better get one for both hands.) er along next year. that a man doesn’t have to but it helps. in Tulips, Narcissus, Crocuses and Jonquils. HILLS FLAT BS 4) as af dS a pie 2, a) 4) 4 Don’t Buy a Straw Hat for Santa Claus. INSTEAD, GIVE HIM A REO RUNABOUT POWER LAWN MOWER — $106.25 he is going to try out a new lawn mower on your shag rugs—he probably won’‘t have any use for it But you can get a lawn mower now—and next Spring you probably won’‘t be able When everyone wants them—they’‘re soon sold out. So buy him a Power Lawn Mower out of season and ahead of time—as a practical WHEELBARROWS AND LAWN CARTS We don’t know anyone who wants-to cart a lawn—, fe but many people have told us that these are very handy vehicles for working around the lawn and garden—with a lot less wear and tear on the sacrowhere you can buy one in gardening time. KEEP HIM BUSY—AND OUT OF SIGHT Give him some tools for his They're always in season—and they might encourage him to build those shelves you've been wanting. (CAUTION: If he hammers his thumb—stuff cotton in your ears and tell him to hold the hammer in 77, GUNS AND AMMUNITION Sure—duck season is over—but there will be anothr i If you think guns and ammunition are crazy Christm BULBS—THE GROWING KIND, THAT IS These are not the kind that light up the room but they will light up your yard and the face of the professional or amateur gardener. Daffodils, Colfax Fruit Growers EVERYTHING FOR FARM AND GARDEN PHONE. 157 Wigs ial Las Lae tae Can AAD aaa aaa eae ee nds. The idea is not that ae eB Christmas than wonder SB 6 ae i os ? } b ts by basement work shop. as gifts—just remember be crazy to hunt ducks— __ We have them Iris, Hyacinth, ed tae et oe ee en et en eS Ss Se Sr 8 = =p ROE RAE GENES eat NE eat seat CT aE heat tet et A od Be iy COLFAX fe Bre. a. 28 a “

. Safety and Drivin *’ Up 1951 Chevrolet Features Added safety, greater driving ease and fresh re-styling highspot the 1951 Chevrolet which goes on display at Mountain Chevrolet showrooms tomorrow. Important improvements and changes are featured in both chassis and body. These changes range from the “biggest brakes in the low-price field” toextensive design innovations that make the car appear much longer and lower: than any previous model. The powerglide automatic transmission, Chevrolet’s sensational driving advance, has been refined for the latest models, .although remaining fundamentally the same flexible driving control that has already enrolted a quarter of a million satisfied owners. It will again be optional on de luxe models only. : Fourteen passenger body types are .included in the1951 line. Two and four-door sedans will be available in Styleline and Fleetline series. All sedans and the sport coupe will come in de luxe or special trim. A “convertible coupe, all-steel station wagon and the Chevrolet Bel Air, which has scored so sensationally in popularity, are exclusively in the de luxe series. The business coupe will be available only as a model in the special series. In addition to more luxurious ‘interior treatment Chevrolet is offering a more beautiful and attractive assortment of colors. The options, which include two two-tone combinations, are livelier than ever. The new “jumbo drum” brakes headline the qualities of the ca. directed toward ‘safer operation. Quicker emergency stops are assured by a brake which involves ‘considerable departure from past design. Every brake shoe, fitted with the long-life bonded lining made famous by Chevrolet, is self-energizing in both forwara and reverse travel, giving a consistent, surge-free operation that will please drivers. New brakes also qualify as an aid to driving ease. Tests show 25 percent less pedal pressure required in ‘stopping at given rates of speed. Better brake seals and virtual elimination of the possibility of brake grabbimg are other advantages. Of almost equal interést among safety features are recessed control knobs in the driver’s compartment. All protrusions are now set below.) the smooth contours of the instrument panel. Shielding of the windshield from instrument light reflections is as well provided by a rounded.-ledge above the panel. Subdued lighting of dials for nighttime driving is still another safety asset. Important as it will affect parking is an increase in steering gear ratio. Other points worthy of mention under driving ease are new convenience of controls, relocated brake pedals, réducea vibration through greater torque tube rigility and a new methoa of propeller shaft balancing in production. Appearance-wise the improvement is discernible even to a casual observer. Changes both at the front and the rear enhance -the impression of ruggedness and room. The radiator «grill has been restyled and simplified. The design now consists of three horizontal bars, the lower two extending further across the fend.ers to form a circular frame for parking lamps. Frontal beauty is ‘additionally embellished by new bumper guards, emblem and hoed ornament which earries a jet-craft form. The crown of the rear fenders has been raised to increase the sleek, flowing lines of the body. Fenders now mount the combination stop and tail light, with a newly styled trunk lid ornament and re-designed bumper guards blending into the overall effect. The de luxe and special series will again be distinctive. Exteriors of the de luxe bodies have a greater amount of chrome ana stainless. steel trim and are distinguishable on the highways by a moulding which starts just above the ‘wheel opening in the front fenders and is extended into the doors. Interiors of the de luxe bodies are treated in two-tone gray, a styling feature carried by both seat cushions and_ instrument panels. With the special models, the interior is also two-tone gray. A gray striped pattern cloth is used as upholstery material in the special models while de luxe models provide a band of plain gray across the top of seat back cushions upholstered in stripea gray broadcloth. In addition, de luxe models are equipped with such accessories § as lighter, center-mounted clock and full-circle horn rings. Due to expanded production, cigarette . § wo g Ease Point . Safety, Beauty in 1 951 Chevrolet Instruments Chevrolet is able to introduce in rear seats the flat S-type springs used in the front of the 1950’s. Greater comfort and more consistent resiliency will result during the long years of service owners have learned to expect from Chevrolets. Special luxury treatments have been incorporated in convestible, Bel Air and Station Wagon. this year to the convertible is a rear window of clear, flexible plastic offering more than phree times the vision area of the! former opening. Also in the convertible, the Automatic top motor has been removed into the trunk forward of the spare tire as a service improvement. Upholstery in the convertible is genuine deep-buff leather with the Bel Air featuring a striped pile-cord fabric with leather bolsters on both seat cushions and back rest. Station wagons have a new tan leatherette fabric with pigskin finish. For 1951 Chevrolet offers two economical valve-in-head_ engines. The standard engine develops 92 horsepower while the optional power plant, available on de luxe models with Powerglide, develops 105 horsepower. Essentially the power train is unchanged. A few changes that accent easier service include: elimination of the body junction block in the electrical system, made possible by the mounting of switches at the bottom of the instrument panel; a more accessible location for the rear bearing oil cup on the generator to prevent over lubrication; and improvement in the attachment on the primary terminal of the distributor, facilitating assembly of the breaker lever. SWEATER SETS — CHOICE OF SEASON Sweater sets will find their way to spots under many Christmas, trees this year and the girls andyoung women who receive them as gifts are going to have presents which are at once pretty and practical. The twin sets are a highlight wf the season and they are being offered in both nylon and wool Knits. The sets usually consist of a short sleeved puilover, accompanied by a cardigan with long sleeves tor the topper. They are in a variety of colors.

knits, others in drop stitched patterns and some in ribbed effects. New . ° Some are in novelty or cable Improved for beauty and safety, Chevrolet’s new. steering column. Control knobs are now recessed instrument’ panel separates gauges and controls in. under the panel. _ ove ; ( convenient locations at the right and left of the. shields nighttime illumination from the windshield. BELTS — Fine grades of belts, the kind . nen would not be likely to buy . ‘or themselves, are in local gift, stocks and retailers think they will be popular items. These belts are made of fine . with A dainty collection of finely. detailed batiste dresses. All hand embroidered in the. Philippines. 416 Broad . than the commoner types of belts, 500D GIFT CHOICE . $1.49 Two-Piece cuffs. Fine combed cotton knits. AE We, Wate. BES An overhanging upper crown grades of calf, a'licator and ostrich leathers. Toney cost ‘more but they are in that luxury class which makes them extra special as gifts, and the pric? is not prohibitive. _ Kezar stadium in. San Francisco accomodates 60,000 spectators. clean the lint trap after using. iad Nevada City, California, Friday, December 8, 19 50—7 THESE GIFT ITEMS WILL FATTEN WIFE Almost . every little gadget which saves work around the house is dreamed up by a man. So are the big inventions, and this holiday season there are plenty of. them. You cannot have a mechanical baby sitter yet, but. here is wha you can have. : A refrigerator which counts yp to 60 and then defrosts after the sixtieth. time the door is opened. A barbecue spit which revolves automatically in the oven. A washer which weighs each ‘load to eliminate wasting water and soap. A dryer which reminds you to A range scaled for the small kitchen with an oven which is large enough for six pies. How is that for this year’s contributions to housewives who like to curl up with a good book and. a box of chocolates? HOSTESSES FIND USE FOR MORE GLASSES Most hostesses, ¢ould ‘ue another set of glasses for the table, no matter\\how ‘many they already have. ~ Complete sets of glasses, which should’ bé in every home::for holdiay entertaining, add sparkle to the table setting on festive occasions. A Various styles and designs are offered in sets which. run through footed ice .tea glases, goblets, high sherbets, cocktails, low sherbets and cordials. There {is //glass to contain every liquid {. me by the holiday hostess’ ‘al di the use of the proper one ‘orn’ each. occasion is advocated by/.authorities ag a means of obtaining that perfection whi¢h is the. goal of yuletid hospitality. The Palace of Guvernors in Santa Fe, N. M. is the oldest.public building ‘in the U. S., erected in 1610. , yet DOLLS . . TRAINS ELECTRICAL TOYS BOOKS BUILDING. SETS GAMES 121 Neal USE OUR LAYAWAY PLAN GATS TOY SHOP Phone 1390-W Grass Valley ROMPERS $1.10 up Philippine Imports with exquisite detailing. by hand. Fine Batistes. Styles drawstring Phone 71 2-W [Prvrmcrny hess? 101 BROAD PLAZA GROCERY PHONE 86 That isn’t as silly as it sou for several months. to find one. gift, iliac. Better get one for both hands.) er along next year. that a man doesn’t have to but it helps. in Tulips, Narcissus, Crocuses and Jonquils. HILLS FLAT BS 4) as af dS a pie 2, a) 4) 4 Don’t Buy a Straw Hat for Santa Claus.. INSTEAD, GIVE HIM A REO RUNABOUT POWER LAWN MOWER — $106.25 he is going to try out a new lawn mower on your shag rugs—he probably won’‘t have any use for it But you can get a lawn mower now—and next Spring you probably won’‘t be able When everyone wants them—they’‘re soon sold out. So buy him a Power Lawn Mower out of season and ahead of time—as a practical WHEELBARROWS AND LAWN CARTS We don’t know anyone who wants-to cart a lawn—, fe but many people have told us that these are very handy vehicles for working around the lawn and garden—with a lot less wear and tear on the sacrowhere you can buy one in gardening time. KEEP HIM BUSY—AND OUT OF SIGHT Give him some tools for his They're always in season—and they might encourage him to build those shelves you've been wanting. (CAUTION: If he hammers his thumb—stuff cotton in your ears and tell him to hold the hammer in 77, GUNS AND AMMUNITION Sure—duck season is over—but there will be anothr i If you think guns and ammunition are crazy Christm BULBS—THE GROWING KIND, THAT IS These are not the kind that light up the room but they will light up your yard and the face of the professional or amateur gardener. Daffodils, Colfax Fruit Growers EVERYTHING FOR FARM AND GARDEN PHONE. 157 Wigs ial Las Lae tae Can AAD aaa aaa eae ee nds. The idea is not that ae eB Christmas than wonder SB 6 ae i os ? } b ts by basement work shop. as gifts—just remember be crazy to hunt ducks— __ We have them Iris, Hyacinth, ed tae et oe ee en et en eS Ss Se Sr 8 = =p ROE RAE GENES eat NE eat seat CT aE heat tet et A od Be iy COLFAX fe Bre.. a. 28 a “