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Collection: Newspapers > Nevada City Nugget

November 18, 1932 (8 pages)

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FRIDAY, NOV. 18, 1932 Nevada City Nu gget 305 Broad Street. Phone 36 = ene as defined by statute. lished at Nevada City. Printed and PubANDERSON BROS. ‘One year, os ‘Nevais county Published semi-weekly, ome oe Friday, at “Nevada City, California, and entéred as mail matter of the second class in the oe. at Nevada City, under Act of Congress, March 3, 1879. —SUBERIPTION RATES Outside: Nevada. county, in United States There was a time when iv mdicopaieiahesppiehe AND BUSINESS advertising in a weekly newspaper was regarded as a sort of donation to the proprietor. The paper was regarded as a civic institution that had to be supported, the same as the local brass band, the church and the chamber of commerce. And most ‘of the advertisers advertised because “‘they wanted to help the paper.” Those reasons still hold institution, and a mighty important one. @ newspaper is a good town good. A newspaper is a civic The town without to stay away from. The local newspaper fights the battles of the community— it is the voice of the community. But aside from the civic aspect of supporting a newspaper, there has developed, in recent years, the realization that advertising actually pays—that it is essential in building up a business and selling merchandise. The development of chain ‘stores and other big selling organizations has done a great deal to teach the small town merchant the value of advertising. Montgomery Ward & Company is probably the biggest advertiser in the United States. It is safe to say that advertising has been the vital factor in the expansion of Montgomery ‘Ward & Company. The small town merchant has learned that, if he is to survive, he must advertise. The object of adverising is to create, in the mind of the reader, the desire to buy. And successful advertising does just t hat. The buyer is looking for bargains, values, and when he reads of something that he needs—or wants—offered at a price that he can afford to pay, you have the first step in a sa le. That is the function of advertising—to bring together the buyer and the seller. The seller must offer good merchandise at a competitive price or he cannot expect to sell. He may have good merchandise and his process may be right and still he may not sell his goods—because he does not advertise. These are the three things that make sales—good merchan dise, fair prices and advertising. The selection of an advertising medium is, of course, important. Money can be wasted in advertising and not bring any results. Advertising must reach the people to whom the goods are to be sold. The newspaper is the best means of doing this. The value of newspaper advertising is dependent on the circulation. The advertising rate of the Nevada City Nugget is very low in relation to circulation—in fact the lowest of any newspaper we know of. A newspaper can only grow in size and in news content in proportion to the growth of who fail to realize this. The advertising. There are people advertising revenue is the factor that determines the size and the frequency of publication. Any business man-can see that. per, pay labor and overhead. It takes revenue to buy paAnd the newspaper publisher that does not keep his expense in the proper relation to his income is headed for failure. As stated in previous issues the Nugget will be improved and ‘eplarced just as fast as business will permit. NEWS COMMENT (By Christian Anderson) Motorlogue to Downieville Now that the politics are settled for four years there is a dearth of subjects to write about, so let’s all take a trip to Downieville. Seeing that the sun is shining, and the air brisk, it promises to be an interesting ride. God has endowed California with the beautiful Toyon shrub, which right now is in full berry and most carefully arranged along our road to work. Our ride even were ‘worth while because of their heauty. Squirrels and ground squirrels with tails high in air, scurry hither and yon just missing instant death under our wheels. — Within 40 minutes we round a . , Sharp corner and the village of San ~~ Juan pops into view and directly we are at Henry MHuckin’s, where Henry himself dispenses groceries, Pleasant smiles, advice to drivers and buys gold just like in 49 A whisper farther on our course to the Fairway Market, a new enterprise for San Juan, which is rapidly coming into favor with the eatIng public. — Then just for ducks let us go in and say hello to Kern Fogarty, who -Yuns the Moulton store and where Buck Saw serves the population with the letters which bring money from home. . Kern tells us there is some building activity in San Juan and business good. Then five miles round ‘many many corners and curves we “eome to Wilsons Log Cabin general store. Here we meet Joe Toly, who willingly answers questions about l the antiquated guns and ‘anti“ques which forstoon the place. The _ ‘stock of goods carried indicate that trade must be fairly brisk. if A little farther on we artive at ville, a. truly, “Western mounage, perched on a hill and in the sunshine. Marks Jarge beautifylly decorate, well mince’ 4 and well kept but wé must go on as time slips away and two miles farther we come to Langley’s Park, with beautiful cabins and tiffany set in the hills and the mountains where weary travelers or anyone in fact can find a house and visit for a mighty small sum per month. As we settle down into the cushions for the longer .more rugged yet beautiful ride to Lusk Camp within four miles of Downieville, where Sam Lusk caters to the miners, tourists, highway workers, and all. Sam can still cut some fancy capers on skies of which he has some gorgeous specimens. . But let’s get on to our destination and here we are, at Cannon point looking down on the white houses. of the city of Downieville, founded by another Anderson but named after Downie both old timers and for aught I know empire builders in a small way. Lunch time brings us to Lloyds restaurant, a place which would credit a larger town, and _ across the street Casta’s Red and White store, with a general line of good things to eat—at “down below” prices. Lest: we forget, that huge gold scales in the corner in the glass case actually gives one the creeps with its accuracey yes! So accurate that a pencil mark on a piece of paper will move the beau off center, this scale is credited with having been in this location’ for 80 years and with having weighed in excess of 40 millions in gold. Mr. Costa has been offered a high price well over $1,000 for the scale, but steadfastly refuses to let this wonderful instrument leave his possession. Sometime go in and see. it yourself for we must go back to Nevada City for dinner and later on we will go again into this interesting section of beautiful California. About the year 1918 I wrote an article for a magazine and as I read it now it still sounds good-and if you will bear with me here it is. By J. L. Wolff The Empire Mines “In the making of the history of Gold Mining in California, the Empire mine stands pre-eminent, not alone fort its wealth, but for what that mine, above all others, has given inthe way of example and earnest, well-applied endeavor—the { pioneer in deep mining, and the first to regard Grass Valley mining a legitimate business, controlled by the Same laws and conditions as should govern a well managed manufacturing establishment.’’ So wrote Mfr. George W. Starr for the Mining and Scientific Press in an article that was reprinted in the First Annual Report of the Empire Mines and Investment Company for the year ending December 31, 1900. And Grass Valley, then, as it is now, was famous in every mining camp the world over. From 1893 to 1898, Mr. Starr had been consulting engineer for Barnato Brothers in South Africa. During that period many men came to him for mining positions— most of whom had to be refused because there was no opening. of these, one Englishman remarked as he turned away, ‘No, of course, I cannot get a position, but I will get one yet, for I am going to America to sleep one night in Grass Valley, that I may be a practical mininzg engineer!’? Among the many formerly connected with the Empire Mines who later became famed throughout pthe mining world can be mentioned, in addition to Mr. Starr, George D. Roberts (one of the original locators of the Ophir Hill ledges that became the Empire Mines), J. W. Gashwiler, William Clift (whose son owns the Clift Hotel in San Francisco), Thomas Mein, David Watt, David McKay, John Hays Hammond, Richard Angove, H. A. Tilghman, Coppes Thurston, V. M. Clememt, and James D. Hague. Mr. Starr then continues: ‘‘What now (1900) constitutes the Empire Mine is a consolidation into one ownership and management of what was formerly hundréds of claims. The nucleus of this amalgamation was the original Empire Mine on Ophir Hill, discovered in October, 1850, by George D. Roberts, and sold with adjoining claims in 1851 to Woodbury, Park and others, who owned a quartz mill in Boston Ravine, known as the Empire mill. In the spring of 1854 the Empire Mining company was incorporated, additional territory purchased, and operations commenced on a more systematic basis. In 1865-66 new works were erected at an outlay of nearly $200,000, including a thirty-stamp mill, then one of the finest in the state. The principal owner and manager at this time was Captain S. W. Lee, whoclung to many of his marine ideas. The interior of the new mill was ceiled and painted and the superstructure so designed that it was always known as “The Steamboat Mill.” But 15 years before two Germans had built the first stamp mill——a crude affair in which the stamps were tree trunks shod with a piece of iron! From this rough experimental start in Boston Ravine, new a@ part of Grass Valley, the system of crushing gold ore with stamps weighing from a, quarter of a ton up grew until by 1867 Grass Valley had 30 mills with a total of 284 stamps dropping. Then as now, the individual thump of a dropping stamp blended with the thumping of its neighbors until only a steady roar was heard from one end of Grass Valley to the other. And nothing better expresses the thought of a mine in operation nor gives more vivid picture of the volume being run than the accepted phrase “She’s dropping 10 stamps” or ‘‘2 stamps” or ‘80.stamps.” By 1900 the Empire Mines had obtained tha claims and ledges that
were formerly operated-as the Ophir The Yuba River Country Rich Hill, Magenta, Osborne Hill, Empire, and Danahue mines. The original quartz mining claims acquired or ‘‘pégged out’ by the individual miners were 30 to 40 feet. Two or more of these individuals would go together and form a ‘“‘company,’ working their joint claims together and _ buying adjoining claims. -And so. the gold mining ventures grew apace. But from 1867 to {1879 the Grass Valley mines were supposed to be “‘petering out” and, quoting from Mr. Starr, “Grass Valley was known as a worked out, dying camp, with but three mines in active operation: The Idaho, New York Hill, and Empire—the first in ‘bonanza,’ the other two in ‘borasco.’ May, 1880, the New York Hill closed down (later reopened as part of the North Star mine) leaving the fate of the camp with the then great Idaho and the struggling old Empire. To the Empire Mine Grass Valley owes a debt of lasting gratitude, for in the history of the mine, more than to all other circumstances ‘combined, is due Grass Valley’s growth from a temporary mining camp to an attractive city of permanent homes.” ORGANIZATION OF CUB PACK FOR THIS CITY A meting of boys eligible for the Cub Pack and their mothers is taking place at the Chamber of Commerce rooms this afternoon. Last Monday a meeting wa sheld at the favorable. for the purpose of actually organizing the Pack. The Cub Pack will be composed of boys from 9 to 12 years of age. When they are 12 years old the next step for them will be to join the Boy Scouts of America. The Pack work will prepare them for th escout life to come later. Mr. Harris Ricsecker of Auburn, Scout executive in charge of Nevada, Placer and western Sierra counties, is taking charge of the organization work this afternoon. The work is being sponsored by the Nevada City Parent Teachers Association and they have appointed Mr. G. R. Schrader as Cub Master. An assistant will be later appointed to help him inthe work. An advisory board composed of William Perry, George L. Jones and Carl Tobiason has been established. Their council will be engaged when required. The road crew from the Forest Service that has been out all summer, returned to Nevada City Saturday. They brought back all of their machinery for winter storage. Alfred Sauvee, local ice and coal man, is having his ice barn reroofed. same time and the response was very . This meeting =today is/ MINE LOCATIONS Mammoth Placer—L, McCoy, et al in Relief Hill Mining Dist. Gold Hollow placer-—Henry Casci et al in Washington mining district. Mable quartz—Chas. L. Jeep et al in Rough and Ready mining district. Emperor quartz—Peter. Brunstetter, et al, in Newton mining district. ; The Graniteville quartz — R. C. Stafford, in Eureka mining district. __Alta—Consolidated_Annex _placer—* by Theodore Larson et al, in Graniteville mining district. Diamond Grizzly—J. I! Grove, in Washington mining districtNational Extension quartz—Maurice Campion, in Meadow Lake mining district. ’ Yellow Pine quartz — Maurice Campion, in Meadow Lake mining district. : Bloody Run placer—S. W. McKinney and W. B. Wilson, in Médore’s Flat mining district. Black Crow quartz—Wm. Foott, in Moore’s Flat mining district, in southerly direction, from Fruitvale. New Deal placer—L. EB. Woldit, et al, in Quaker Hill mining district, in See. 19. ~ Millbrae—New telephone exchange placed in service short time ago. 2 A AURAL RELL LL MN FOR THE BEST IN TAMALES «d RAVIOLAS JASPER’S SPANISH INN Hills Flat EAT THEM HERE OR TAKE THEM OUT Se ETE ee nt Ge (it PE eet TT Es THE NATIONAL HOTEL and COFFEE SHOP Nevada City California STEAM HEAT . Running Hot and Cold Water wo SEE BETTER GEO. H. SHIRKEY, 0. D. 118 Mill Street GRASS VALLEY, THE ROSE LEE BEAUTY SHOPPE Hair Dressing Beauty Work Famous Adele Miller Toilet Articles LOUISE MARTIN MODERN GLASSES Eye Ear Nose Throat DR. SAWYER Ott Bidg. Nevada City Hours 2 to 4 hd tebe Ue RELIABLE COLD REMEDIES Dickerman Cold Capsules For The Relief of ‘Simple Colds 50c Box Creasote and Squill. Hill, Rush & Laton, Keefe and Judd, . PMOL LIL UUU ALU LUG ILI IDL With altel e HONEY-DU for coughs due to colds a combination of Honey— Horehound—Eucalyptus—Wild Cherry—Pine Tar A Pleasant Tasting, Effective for Adults and Children DICKERMAN DRUG STORE Dee LULL tbat etal tte atte al eb eae Le RIE OUO OCOD OGM tt it lt Tt HONS USNR U SSSR UNSEEN ESE B Bee ee N.C. N. G. R. R. COMPANY TIME TABLE Effective Tuesday, June 28th, 1982 Trains leave Nevada City at 4:45 a. m.; Grass Valley 5:05 a. m. connect with S. P. train No. 295 arriving at San Francisco at 12:10 p. m. Train arriving at Grass Valley at 2:10 p. m. and Nevada City 2:31 p. m. bringing passengers from S. P, train 294. Daily except Sunday. ° Trains leave Nevada City at 3:10 p. m.; Grass Valley 3:34 p. m., making direct connections with 8. P, trains 21 and 20 for points Hast and West, Train 21 arrives at San Francisco 10:10 p, m. Train arriving at Grass Valley at 6:35 p. m., Nevada City 6:55 p. m., bringing passengers from S&S. P, No. 20. Ore and Bullion Purchased Licensed by State of California Established 1907 WILDBERG BROS. SMELTING & REFINING CO. Offices: 742 Market St.,San Francisco Plant: South San FranciscoPTT mM te j A; HARTUNG Watches, Jewelry Silverware Watches Skilfully Repaired NEVADA CITY CALIF. LLL eS : MET TE ee TRY THE.. TERMINAL HOTEL 60 Market St., SAN FRANCISCO Y4 block from Terminal Station and Ferry Building 4] é $9.00 a A Splendid Value W.M. SELL, Jr: t. E, Esinaw AEE ena gana. Stop at the MIDWAY BARBECUE We Specialize on all kinds of BARBECUED MEATS Half mile south of Town Talk Fn ene ee ee ee aa sien rere RRR CARLTON QUALITY SHIRTS are the BEST 4 fine shirts, 1 tie and $p#.98 I pair silk socks...... Delivered. Write and I'll call and take your measure and order. FRANK BURLOW 309 Mill Street Grass Valley California ‘LCR AOA at tate se one SACRA! 1095 Phones 109 M RAINY SEASON WILL SOON BE HERE Have Your Auto Tops Looked We do all kinds of Upholstering JOHN W. DARKE Commercial St. over. Nevada City rs NEVADA CITY SANITARIUM Elizabeth McD. Watson, Prop. Open to aH_ reputable physicians and surgeons Mrs. Ainsworth Beauty Shop 118 W. Main St., Grass Valley Phone 519-R Genuine Tulip Wood Oil PerManent Wave ~2...0.0..... $5.50 PAR a a hs $5.00 Wet finger wave .... 25e and 35¢ 50c Expert Marceling—Special....